• Design and execute email, in-app, and push campaigns for 1.4M existing users, aimed at driving product adoption and retention. Evergreen campaigns generate 400+ cross-sell account creations and 120 deposits per month. • Led the cryptocurrency go-to-market for existing users, from developing product positioning and competitive analysis to building and executing campaigns. Leveraged email, in-app, and social channels, increasing average message engagement by 28% and driving 100k crypto account creations. Created the department’s most effective marketing asset to date, with a 10% CVR. Wrote requirements for Product and Engineering to create and test the entire Braze crypto backend infrastructure.• Launched four A/B tests in 10 days to promote the US Treasury Income ETF, driving $4M+ investments and 22X total purchases. Shifted Product roadmaps to use the winning assets in the app.• Drove GTM for Stash’s subscription discount offering, resulting in over $750k in revenue and a 34X increase in adoption.

• Created an A/B tested multichannel campaign for the addition of cryptocurrency to Smart Portfolio (a robo-brokerage account), driving an 183% lift in subscription upgrades and a 35% lift in product adoption.• Owned company’s first sustainable upgrades program end-to-end, increasing subscription upgrades by 116% and increasing product engagement by 86%.

• Developed newsletters, press releases, social posts, and advocacy letters for corporate clients. Wrote 100+ opinion articles, with pieces published across the country. • Conducted market research for new business opportunities, writing memos and briefing documents for company leadership.

• Employee #200• Spearheaded the end-to-end deal process from sourcing to account management for 50+ channel partners, contributing to 5% of the company’s top of funnel. Represented the company at dozens of events across the country and collaborated with Sales teams to convert prospects into customers.• Scaled a community program for customers from the ground up. Managed the operations of a user-only lounge and organized monthly founder-focused events, which generated sales leads and increased existing customer referrals.