Key Accounts:- Snap- Microsoft- Led Top 30 client for Wunderman Thompson N.America- Owned relationship with Snap Global Business Marketing (GBM) executive leadership, including C-suite- Oversaw strategy, creative development and production for all projects (AOR and ad hoc) across social, digital, influencer, experiential, and sales collateral- For Snap GBM, managed the development of campaign and marketing materials, from strategic briefing to development of concepts and deliverables- Led cross-agency team to ensure successful Consumer website rollout for multiple MSFT product launch cycles across 25+ markets- Spearheaded content-marketing for Microsoft Multi-product hub

Gympass is a wellness benefit that offers unlimited access to thousands of gyms, studios and activities worldwide, helping people find an activity they love.- Account lead responsible for revenue growth of clients across portfolio during a period of explosive growth; in first two months successfully won new business and defended current client- Developed communications plans and provided marketing collateral to increase awareness, engagement and enrollment with Gympass product- Identified and developed marketing materials for partner programs- Led monthly and quarterly business reviews and contract negotiations with senior clients (from directors to C-level)- Led development of Client Scorecard, tracking opportunities and threats across all US clients, providing key information to executive leadership in transparent and actionable format

- Increased scope on key account, and won additional business, resulting in 140% increase in agency fee YoY - Managed multiple P&Ls ($9M+); provided monthly budget reporting to internal and client teams- Successfully launched 2 new Oncology brands, from research/positioning through go-to-market and beyond- Managed team of five across two Novartis Oncology brands- Responsible for developing yearly marketing and tactical plans for Consumer campaigns, as well as ad hoc ROI and strategy decks - Shepherded two oncology drugs through FDA approval and Consumer launch; including fully integrated campaigns across TV, OLV, Digital, Social, and Web- Embedded at Novartis for 6 months while covering client maternity leave

Key Clients: Western Dental, Muse Paintbar, Big Brothers Big Sisters - Served as sole account representative on new business pitches—researched business verticals, compiled and wrote pitch decks, and led pitch meetings - Developed client onboarding programs and processes, from initial intake to creative briefing - Created agency POVs to educate clients on social platforms and changes to the paid search landscape - Renegotiated client scopes to increase agency revenue

Key Clients: Washington’s Lottery, Capella University, SightLife - Managed annual P&L of 10.5M - Successfully defended largest account in the agency, resulting in higher scope and extended 5 year contract - Engaged in strategic development, providing a multi-year communications framework for clients - Consistently produced award-winning advertising while navigating government regulations and limited resources - Led integrations with media partners to create custom branded content - With team, revamped digital direct response messaging and creative to better drive prospects and conversions

Key Clients: Microsoft- Windows 7, Windows Azure, Commercial Cloud, Multi-Product - Collaborated with clients, outside creative agencies and other partners to launch global direct-to-consumer campaigns - Led cultural relevancy checks with markets to ensure creative was applicable and relevant to each country - Provided best practice info and guidance to clients and creative AORs on market-specific specs for advertising assets - Managed Digital asset delivery and TV end card production, localized VO and clearance process for upwards of 35 markets across multiple campaigns- Monitored multiple SMB sites to find conversation and advertising trends, compiled this information into a monthly client- facing trend report - With team, created two relationship management programs to be deployed across the MSFT subsidiaries and consolidated twenty monthly individual HTML emails into two dynamic templates resulting in an increase of revenue in over 100 global markets