Beth Hoover

Beth Hoover Email and Phone Number

Consultant, Content @ Segal
Carmel, IN, US
Beth Hoover's Location
Carmel, Indiana, United States, United States
Beth Hoover's Contact Details

Beth Hoover personal email

n/a
About Beth Hoover

I'm a B2B marketing pro, social media strategist and content writer. I've been a team member inside large organizations and served in virtual marketing roles for startups, handling everything from brand strategy to web content, case studies, social media and video. Having spent years in journalism, PR and corporate communications, I’m a skilled storyteller. I've won national awards for investor relations writing, and my proposal work has helped secure multi-million dollar contracts for organizations. A website I wrote for a SaaS startup was hailed as "one of the best B2B sites" by a veteran tech entrepreneur.I excel at transforming complex topics into engaging, easily accessible content and have considerable experience working with tech, finance, healthcare, real estate and professional services firms.In addition to written content, I’ve produced films to help organizations articulate their value to stakeholders. I’ve handled scripting, interviewing, research and audio, collaborating with my director/editor to capture the unique look, feel and voice of a brand. From recruitment films and impact videos to customer success stories, the content I’ve helped create has delivered significant ROI to clients.Beyond client work, I've written screenplays that have taken top honors in national competitions. I've also produced narrative short films, receiving multiple awards from independent film festivals.I’ve had the good fortune to serve as a teacher and mentor. I taught Story for Film & TV and Screenwriting at Loyola University (seven years) and at the world-renowned Second City (five years) as a team with Gar Hoover, helping hundreds of students hone their storytelling chops. I was also a screenwriting mentor with Women in Film.I began my career at the Virginian-Pilot, the largest daily paper in Virginia, where I wrote business features, profiled entrepreneurs, and was the go-to researcher for the business news department.I was born in Monterey and studied at the University of Virginia.

Beth Hoover's Current Company Details
Segal

Segal

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Consultant, Content
Carmel, IN, US
Beth Hoover Work Experience Details
  • Segal
    Consultant, Content
    Segal
    Carmel, In, Us
  • Segal
    Content Writer
    Segal Jan 2022 - Present
    Chicago, Illinois, United States
    I write content that showcases the expertise of Segal's thought leaders and the value of our HR and employee benefits consulting to demonstrate how Segal's trusted advice improves lives. Working closely with two dozen marketing, design and tech/data professionals, I help leverage the power of email, social media, web, video and other content to ensure our messages and campaigns connect with clients and prospects and support the company's business goals.
  • Ideafarm Films
    Script Writer And Video Producer
    Ideafarm Films 2013 - Jan 2022
    Chicago
    Co-founded ideafarm films to meet the increasing demand for high-quality video content. I help companies harness the power of film to better educate and engage their customers, employees and other stakeholders, inspiring them to be brand advocates.I write and produce a variety of short- and long-form videos for clients, including impact films, brand and culture films, recruitment films and customer success stories. I'm involved in virtually every aspect of the creative process, working closely with my director/editor on story concept, approach, tone and edit. I handle research, scheduling, scripting, interviewing and audio, along with marketing strategy to ensure the client’s video content gets seen by target audiences.Beyond client video work, I write and produce narrative films with my partner. Our latest narrative film premiered at the Oscar-qualifying L.A. Shorts International Film Festival, won multiple best comedy and actor awards on the festival circuit, and is now streaming on Amazon Prime Video. As a writing team, our features, shorts and TV projects have won or placed in several prestigious writing competitions, receiving more than $30,000 in competition prize money.
  • Ideafarm
    Content Writer And Marketing Strategist
    Ideafarm 2009 - Jan 2022
    Chicago
    As co-founder and partner at ideafarm, a B2B marketing strategy and communications firm, I help companies tell their stories to the marketplace. I’ve helped launch startups, refresh brands and reposition companies, primarily in healthcare, tech, finance and professional services industries. ideafarm is the secret weapon for serial entrepreneurs, helping them develop a brand story and marketing strategy that connects them with customers and capital. One longtime client, a real estate finance company, recently formed a JV with a private equity firm with $15 billion+ in assets under management, in part due to a significantly raised profile that established its authority in a lucrative niche market. Expertise includes internal and external communications strategy, branding, story development, website content creation, case studies, email marketing, employee and recruit communications, advertising, media relations, social media and thought leadership.
  • Loyola University Chicago
    Adjunct Professor, School Of Communications
    Loyola University Chicago 2011 - 2018
    Chicago
    Taught semester-long (14-week) Screenwriting and Story for Film & TV courses, introducing students to storytelling fundamentals and leading them through the process of how to build a narrative for the big or small screen from an original, compelling idea. Also actively participated in Loyola recruiting events, engaging students and leveraging interest in our class to increase enrollment in the university's Film & Digital Media program.
  • The Second City
    Story Instructor, Writing Faculty
    The Second City 2012 - 2017
    Chicago
    Taught term-long (8 week) Screenwriting and Story for Film & TV courses to graduates of Second City's sketch writing program, serving as their gateway to long-form narrative. Also regularly led sold-out workshops for non-Second City students, a weekend-long intensive that proved popular with working professionals of all ages and backgrounds and often served as their first touch with Second City instruction.
  • Bigtime Software, Inc.
    Marketing Strategist And Content Writer
    Bigtime Software, Inc. 2011 - 2014
    Chicago
    Served as remote co-marketing director and primary content writer for VC-backed SaaS company, whose flagship product is a leading time and billing app. Worked closely with CEO, COO and national sales director to execute key initiatives at a critical growth stage for the firm, including:✅ Refreshed website that told an all-new company story in a clear, conversational voice, including persuasive content on product features, industries, team, FAQs and blog, called "one of the best B2B sites I've ever seen" by a cloud computing entrepreneur.✅ Marketing launch of two major product/services: BigTime Mobile app and BigTeam referral network. Helped establish message platform and marketing strategy, and executed the rollout via web pages, emails, FAQs, press releases, sales presentations, ads and video content. ✅ Case study series that demonstrated positive outcomes for professional service users of the software, including accounting, architecture, engineering and IT services customers, giving the sales team compelling, credibility-building materials for educating and winning over prospects.✅ An integrated "switch to hosted" digital marketing campaign, including emails, landing pages and ads, to motivate legacy customers to convert from desktop to cloud-based service.✅ Maximized participation in industry conferences, targeting CPA/accounting industry audience. Led pre- and post-event marketing across multiple formats and platforms, and exploited thought leadership opportunities that could be remerchandised to non-attendees to increase event ROI.
  • First Industrial Realty Trust
    Marketing Manager And Content Creator
    First Industrial Realty Trust 2005 - 2009
    Chicago
    Served in hybrid (onsite and remote) role to execute marketing strategy and content for one of the nation's largest publicly traded industrial REITs (NYSE:FR). Worked hand-in-hand with CMO to implement national initiatives designed to raise the company’s profile in the logistics space. Major projects included:✅ Creating 50+ case studies to showcase high-profile client transactions and educate the market about FR's depth of experience in not just acquisition, but in development, sale leaseback and multi-market solutions as well. Handled all research, interviews, writing and editing, plus securing necessary art. These print and digital tools transformed the way the company sold, and closed, new business.✅ Developing 70+ executive profiles to highlight the unparalleled expertise of First Industrial's transaction officers nationwide, leveling up the sophistication of their stories to reposition them as high-value solutions providers, not just real estate dealmakers.✅ Revamping longtime annual broker incentive program into one that motivated top industrial brokers to bring their premier transactions to First Industrial through a bold, entertaining campaign of emails, direct mail, and print and digital ads.
  • Women In Film Chicago
    Board Of Directors, Communications Chair
    Women In Film Chicago 2007 - 2008
    Served as Communications Chair for Chicago chapter of Women in Film, an international community of film, television, advertising and digital media professionals. Refreshed the organization's monthly newsletter format and created all content, including conducting and editing interviews with Chicago-based filmmakers.
  • H&H Public Relations, Inc.
    Marketing Communications & Pr Specialist
    H&H Public Relations, Inc. 2002 - 2005
    Chicago, Illinois, United States
    ✅ Leveraged my business journalism and financial PR agency background to help organizations create compelling narratives and increase visibility through consistent, high-level media placement. ✅ Secured extensive coverage for clients in trade, business and general interest publications. Generated news and feature story ideas with strong editorial appeal. Wrote press releases, bylined articles and thought leadership. Arranged interviews, created press kits and prepared talking points. Maintained relationships with editors and reporters, establishing H&H client organizations as their go-to sources.✅ Wrote scores of brochures, print ads, case studies and sales collateral.✅ Clients included large commercial real estate firms, a leading neurosurgery center, a prominent insurance advocacy group, and one of the nation’s largest steel processing companies.
  • Blue Plate Catering
    Brand Strategist And Copywriter
    Blue Plate Catering 2000 - 2002
    Chicago, Illinois, United States
    ✅ Served as part of a two-person outsourced marketing department for one of the largest hospitality operations in the city of Chicago. Managed several major initiatives, including helping company rebrand into four customer-facing divisions, each with its own distinct brand, tagline, messaging and voice.✅ Created brochures, ads and sales collateral for the four new divisions; refreshed all website content; and wrote press releases and handled PR to secure high-profile media coverage.✅ Co-wrote with Gar Hoover two proposals that won Blue Plate significant pieces of new business: a $120 million hospitality contract with Chicago Symphony Orchestra's new Symphony Center, and a $200 million hospitality contract with the City of Chicago's Millennium Park, besting global players like Hyatt. These wins significantly grew the Blue Plate and made it an unrivaled leader in the Chicago market.

Beth Hoover Skills

Film Screenwriting Digital Media Storytelling Film Production Copywriting Creative Writing Comedy Advertising Video Production Marketing Documentaries University Teaching

Beth Hoover Education Details

Frequently Asked Questions about Beth Hoover

What company does Beth Hoover work for?

Beth Hoover works for Segal

What is Beth Hoover's role at the current company?

Beth Hoover's current role is Consultant, Content.

What is Beth Hoover's email address?

Beth Hoover's email address is bh****@****farm.me

What schools did Beth Hoover attend?

Beth Hoover attended University Of Virginia.

What skills is Beth Hoover known for?

Beth Hoover has skills like Film, Screenwriting, Digital Media, Storytelling, Film Production, Copywriting, Creative Writing, Comedy, Advertising, Video Production, Marketing, Documentaries.

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