Elisabeth Berggren Email & Phone Number

Saint Paul, Mn, Us

Annandale, Mn, Us

I launched and operated this successful Marketing & Product Development consultancy that specialized in helping small businesses grow in 2008. Key Contributions: - Executed integrated marketing campaigns, including social media, website development, SEO, B2B, and B2C strategies for sporting goods company that resulted in 20% growth in lead generation and 20% increase in conversion rates. - Grew revenue $3M for manufacturer by creating and implementing new social media strategy to replace former trade show based business model at onset of COVID pandemic. - Drove successful new product launch for durable medical device company that had previously struggled to bring new products to market on time, created new product launch plan, established monthly category reviews, and delivered $200K in year 1. - Launched e-commerce site for retail chain that was in jeopardy of going out of business due to COVID pandemic, developed new curbside pick-up process.

Lubbock, Texas, United States

In my role, I drive innovation for the multifamily industry in IoT, AI-driven Digital Human, Property Management Systems, Websites, and other SaaS for this game-changing property management platform. I lead strategic planning, marketing positioning, competitive research, product roadmap development, and product design functions. Key Contributions:- Boosted customer satisfaction 80% by releasing 20 market edge features that delivered significant market value to product.- Stabilized sales by reducing bugs affecting customers from average of 50 per month to 1 per month.

Greater Minneapolis-St. Paul Area

At this juncture in my career, I owned and operated an E-commerce company specializing in hardware, accessories and tools. Utilizing Amazon and direct e-commerce channels, I grew the business from $14,000 to $500,000 in annual revenue in 18 months.

During this time frame, I drove manufacturing, product development, sales channels, marketing, sourcing, and purchasing for $170M in soft goods for this manufacturer of camping, outdoor recreational, water sports, and safety gear. I supervised 10 direct reports, including Marketing Manager, Purchasing Managers, Business Unit Directors, Product Managers, Designers, Engineers, and Pattern Makers.Key Contributions:- Exceeded second-year sales targets by $10M through effective P&L management, and slashed cost of goods by $500K by optimizing sourcing and purchasing, which boosted overall profit margins by 20%.- Increased productivity by 50% in second year over previous increase of 75% through integration of PLM with 45+ design, project management, and administrative staff. - Grew licensed product business to $15M in annual sales with major entertainment company partners such as Mattel, Marvel, and Warner Bros., and boosted overall company revenue 20%. - Launched most popular children’s life jacket, Puddle Jumper, pushed development through UL approval, and created grassroots marketing campaign that secured business with Walmart and subsequently generated $1M+ in first-year sales.

Mba, Marketing

Bachelor'S Degree, French & Italian Studies