Wagtown is the national leader in research, outreach, collaboration, and marketing of dog-friendly authenticity. Wagtown sets responsible and genuine standards for the term, “dog friendly.” Our mission is to lead the movement to create a Wagtown® community for everyone. To do this, we advocate for dog-friendliness through research, consulting, leveraging big data, education, marketing, and empowerment. WE BELIEVE :: A Wagtown community is healthier through physical activity, safer via increased foot traffic that polices the area while exercising their dogs, more economically vibrant by appealing to up and coming workforce candidates, more welcoming to residents, workforce, and visitors with ample space to exercise and gather with your dog, more humane because of strong animal cruelty legislation, the absence of breed profiling, and admirable support of rescue and adoption organizations, and an example of responsible pet owners who register, vaccinate, and train their dogs to be sociably appealing. Dogs bring people together. When every dog in a community is cared for as a part of the family, the community is enhanced. A Wagtown community is truly “where the wag happens.”Wagtown will lead the movement to create a Wagtown community for everyone. As leaders, our commitment is to listen and learn, define standards, educate, and share best practices to engage diverse communities and build a powerful, unified voice for change and celebration.Wagtown provides a blueprint, hands-on assistance, and recognition for towns that strive for or have achieved dog-friendly status. Wagtown offers legislative advocacy, awareness communication, programs, and services that facilitate an environment that promulgates humane treatment of and friendliness toward dogs.

This is the debut book by Wagtown founder, Beth Cherryholmes Miller. 100% of book sale proceeds (that’s right, 100%) go directly to animal welfare projects and programs. Ms. Miller's goal is to get our dog-friendliness, anti-discrimination book into as many homes, libraries, rescues, and resource centers as possible. There are so many life lessons in “Tucker Finds His Forever Home” about self worth, breed discrimination, safety, emotions, and bullying. The story also focuses on some key messages about hope, resilience, and love. The social-emotional impact on children and their families through this story is undeniable. The book is inspiring, touching, fun to read and listen to, and full of opportunities to cheer on the main character throughout his journey. "I read through your beautiful book and I LOVE it. Sweet Tucker made me cry--it's a lovely, touching, important book." ~ Katrina Kittle, NovelistSYNOPSIS:“Tucker Finds His Forever Home” tells the story of a young pit bull mix dog who is forced out of his home by his family’s landlord. He wakes up in a park and is confused by his surroundings and why everyone is afraid of him. The young dog runs for shelter in an alley where he dreams of his home. The next morning, the Animal Resource Center finds him and takes him to the shelter. Tucker is excited about his new surroundings, a soft bed, and high hopes of being adopted. Weeks go by and Tucker’s happiness fades as dog after dog is adopted and he is passed over because they think he is mean. Follow Tucker's journey. Get yours today: https://www.wagtown.org/book

Recognized as a TOP TREND for 2022 by the National Recreation and Parks Association, Dog Park Expert is a professional certification program that provides education, support, virtual workspaces, and membership community resources to plan, create, evaluate, and improve dog-play experience design and best practices management. Developed with formidable expertise from Wagtown, the online community of learning and connections is forecasted to be a true game-changer in a much-needed area: empowerment for better experiences in dog-welcoming spaces.The absence of best practices and access to ongoing support can lead to projects that fall short of expectations and are hard to manage. Dog parks that are created in silos miss deadlines, cost more/lose revenue, exhaust staff, negatively impact user groups, neglect considerations about land use, and lose opportunities to bring extra value to the community. Worst, they fail to make the most of an amenity that has been proven time and time again to benefit community safety, responsibility, humaneness, local economy, infrastructure improvements, and overall health. The program teaches you to how rethink what ‘dog park’ means for each community – saving time, money, and headaches. The certification includes a self-paced set of short videos, live AMA (ask me anything) sessions, collaborative virtual workspaces, webinars, plan development tools, tests, and offers an ongoing supply of resources to plan, create, evaluate, and improve.As an economic driver and community builder, dog-friendliness has become a crucial part of where we choose to live and how we choose to live. But, as Miller reinforces, “anything involving dogs needs vision, a roadmap, and sustainable stewardship. The certifications and membership are great instruments to get us there. It brings us all along on the journey to real dog friendliness – where the wag happens.”

Advisor and subject matter expert on dog-friendly communities serving as an advisor to Coalition For Animal Justice, a national nonprofit developed to combat animal cruelty.

Every organization has a brand. A bad brand prohibits the story. A good brand empowers the story. A great brand IS the story. Occasionally, we are afforded the opportunity to tell a new story. And so we begin: Once upon a time, we decided to change the world.

Instruction on fundamental theories and practices of interpersonal and public communication.

Director of Marketing and Public Information for Five Rivers MetroParks, a 26-park, 16,000 acre, park district in the Dayton, OH area. Responsible for agency-wide strategic marketing, brand management and information management. Recruited, trained and lead a talented team of marketing professionals in the areas of marketing research, online strategies, creative services, public relations and visitor services. Developed and mentored participation in campaign plans for all facets of marketing the agency. Completely re-engineered the role of communications and strategic marketing for the agency. Guided merchandising, point-of-sale strategy and product line accountability. Led the agency to nationally recognized brand and marketing accolades. Modernized processes, developed efficiencies, created new budget methodologies, ideated planning tools, molded results tracking, fostered partner-department empowerment and shifted the culture of communication ownership within the park district.

Co-created a team of strategists, designers, writers, researchers to partner full-service advertising and communications agency skills with strategic planning and long-term objective setting to help a wide variety of clients achieve and exceed their promotional, operational and business plan goals. Developed and trained a network of full-time, part-time and freelance specialists to target their best-matched skill sets toward achieving the best possible, results-driven, award-winning solutions. Facilitated a successful system of new business lead generation, current client profitability models, and referral initiatives. Managed all technical aspects of computer system allocation, software procurement and training. Establish and cultivated enduring relationships with businesses and non-profits searching for smart, innovative approaches to advertising and marketing.

Recruited by start-up advertising agency to establish and maintain graphic design program for Creative Services Division. Designed all mid- to high-end creative executions for existing client base. Promoted to Director of Creative Services and hired additional creative staff to accommodate growing business needs and diverse client base. Developed project management and production methodology. Generated additional business that eventually eclipsed existing project and client ratios.

Brought on to develop and facilitate a broad-based communications plan to incorporate publishing services, creative services, sponsored marketing, fulfillment, packaging, on-demand, and digital divisions for the Dayton, OH and Boston, MA divisions of an international publishing services firm. Promoted soon thereafter and charged with coordinating the new business efforts of the domestic sales division.