Bethan Mingle Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

I provide leadership, creative direction, editorial strategy, and coordination for all content (digital and print), and strategically align the organization's messaging to tell compelling stories that lead existing and potential partners to life-giving action. In my first year of driving content strategy at Haggai International, the organization achieved 15.6% ahead of budget for the first time in over 14 years.

Member of the marketing and communications team for a global non-profit with offices in 13 countries worldwide. Served as the content marketing manager in the HQ location with a focus on driving growth in content marketing and strategy, product marketing, social marketing, digital distribution, and donor development.-Served in driving digital content transformation at the HQ and regional levels. Communicated content strategy and branding with 13 regional offices.-Implemented global marketing strategies with a focus on digital transformation and branding, with the flexibility to allow for contextualization/cultural preferences.-Worked with the global media department to create brand unity and channel specific content to maximize impact.-Created and managed global content calendar for clear communication cross-departmentally and regionally.Marketing efforts/improvements include:> Served on cross-departmental core team that led a global organization in a rebranding and website rebuild, resulting in brand cohesion within headquarters and regionally.> Assisted in marketing organizational restructure resulting in more than a doubling of on-time deliverables.> Managed marketing campaigns and worked on production team for the past 6 years on annual fundraising event for 800+.> Website strategy (SEO, UX, content, etc.) improvements doubling visitors from 2 million visitors a year to 4 million in 18 months. New UX changes saw a reduction to bounce rate by over 15%, and an increase in page views per visit and time on site by over 10%.> Implementation and creation of social media assets strategy improvements, increasing engagement to 100 million users a year across all social channels, tripling the number from 2018.> Integrated donor development into content strategy with a direct result of increasing small and medium giving by more than 60% and overall giving by more than 50%.> Increased social media following by millions the in past 6 years.

Norcross, Georgia

Norcross, Georgia

Website and mobile content management · Manage day-to-day content production schedules for website content.· Oversee content workflow processes and manage internal web users, provide higher strategy and oversight of web content across departments and align web content and promotion· Steward of organization's social media· Responsible for website content and imagery· Serve as internal expert managing the website’s content and prioritization of content Digital marketing and analysis· Craft e-communications and social into organization's website, social media, and mobile app· Overall digital marketing strategy· Increase traffic and engagement

Fayette County, Ga.

Reporting, interviewing, photography, social media, design. Responsible for covering three local city governments. I created and maintained social media accounts, developing and executing plans for greater reach across the city.

Atlanta, Georgia

Assisted with graphic design, marketing strategy, and social media management and development.

Responsible for executing shift game plans, verifying registers, motivating team members, catering and helping keep customer service above and beyond expectations.

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

Activities and Societies: President's List based on academics.

Education record