Benjamin Garcia Email & Phone Number

Toronto, Ontario, Canada

Paseo De La Reforma 243, 6500 Cuauhtémoc, Ciudad De México

Responsible for leading a team to create, develop & optimize digital ads for display channel including HTML, DCO and Rich Media.Actively participation in planning and managing of digital campaigns with marketing stakeholders.Building standard and Rich Media creatives based on Master Graphic for display in house campaigns used in different formats such as Parallax, Street View 360, Spotify List, Carrusel Masthead for YouTube.Design and build paid SoMe campaigns running in Smartly with a dynamic feed.Constant training of online and offline in house design teams in HTML, CSSand Google tools (Google Web Designer, Google Studio).Key Results:Increase of reach of unique users by building new sizes and variations of DCO formats in 2018, resulting in a +150% of revenue vs 2015. Achievements:DCO full creation for all display campaigns (AO, Venta Azul, Venta Roja, Emerging Routes, Buen Fin, Hot Sale, Hot Travel, World Tour and Bank promotions).Full creation of cache pricing creatives for retargeting campaigns, pioneering beta Google Flights creative integration.Enhance internal process in creating DCO formats, reducing time investment from 2 weeks to 4 days.A/B testing in the whole display channels (Display, Facebook, Instagram, Twitter).Building and optimizing tailored creative solutions for personalized campaigns.

Mexico City, Mexico

Responsible for create & develop digital ads in html5.Migration of online advertise from Flash to html5 DV360 environment (Doubleclick by Google).Creation & develop digital ads in Flash format in AS3.0.Creation, animation and development of Masthead for youtube in AS 3.0 for Buen Fin.Design JPG backUp banners created in Photoshop.Illustrations optimized for web and video for Aeromexico's destinations in Illustrator.Image creation & optimization for aeromexico.com homepage and site.Key Results:As part of the first Aeromexico’s in-house team and working in redesign the whole brand, resulting in a +50% of revenue vs 2014.Achievements:Gaining participation in online advertisement and assisting the Programmatic team Aeromexico had access to new markets and audiences, helping to reach the revenue goals just by refreshing Aeromexico’s brand.

Palomas No. 44, Col. Reforma Social Delegación Miguel Hidalgo C.P. 11650, Mexico

Responsible for design and programming e-Learning courses for online and virtual Corporate Universities, creating interactive content for educational purposes.Develop learning strategies.2D Flash and Edge animator.2D Illustration characters and scenarios for educational content.Audio and video edition.Lectora e-Learning developer.Coordinate and training of design in house team works.Achievements Creation of e-Learning online courses: Adidas sellers for MX stores.Nissan capacitation for car sellers. Previta: best practices for medical services.Polak Group 2D Gaming: Improving internal processes.Geep University for Santorini products (epura).Banamex training for bank account executives: enhancing customer service.

Vista Hermosa, Ecatepec Estado De México, México

Jr Designer creating print advertising for brandsActivities: ▪Photo manipulation. ▪Vectorizing in Illustrator. ▪Design & Creativity ▪Print files.Projects: ▪Nissan ▪Manacar Group ▪Home Depot

Av De Los Insurgentes Sur 421, Cuauhtémoc, Hipódromo, 06100 Ciudad De México, D.

Jr. Graphic DesignerTasks:▪Photo manipulation.▪Vectorizing in Illustrator.▪Design & Creativity▪Print files.Projects:▪Zares del Universo▪Reyes de España▪Maravillas de Rusia Imperial

Postgraduate Degree, Digital Design, Digital Design Specialist

Graphic Design Degree, Graphic Design