Bethaney George Email & Phone Number

An authentic and engaging FMCG sales executive with a demonstrated history of defining and executing strategies that support category growth, business turnarounds, branded/private label strategy & development in highly competitive margin pressured FMCG categories.My capabilities have been strengthened through many of the challenges that I have been presented with in the past, specifically in relation to growing market share, initiating responses to competitor innovations, or re-establishing and re-positioning brands and products that have been in continued decline.Central to my success are strategic innovations and a genuine approach to building key relationships across the entire value chain, including internal cross functional collaborations and critical partnerships with suppliers, customers, and retailers.Professional Expertise • Shopper Led Category Leadership• Consumer Behaviour & Insights• Product & Category Transformation• Private Label & Brand Strategy• Product Development• Commercial Acumen• Retail Partnership Management• Foodservice Market Development • S&OP Business Improvement• Category Insights• Board Experience • Team Leadership & Development• Supplier & Manufacturer Collaborations• Private Label Development• Demand Planning• Budgeting & Forecasting• Stakeholder Engagement • Distribution Channel Growth• Production and Logistics Improvement

Listed skills include Fmcg, Key Account Management, Forecasting, Key Account Development, and 22 others.