Stray to Stay is a non-profit organization helping to change the lives of street dogs in Panajachel, Guatemala. We rescue, rehabilitate and rehome dogs in need because we believe every stray deserves a forever stay. https://www.instagram.com/straytostaygt

I've worked with a range of B2B and B2C brands in a variety of markets, including lifestyle, sport, digital, customer experience, retail, education and dentistry. My services include:- Copywriting / content creation: blog posts, outreach articles, website copy, social media posts, eBooks, long form content, promotional content, marketing emails, landing page copy and more.

Yarm School is one of the leading independent schools in the North East for children aged 3-18. Upon joining Yarm, I conducted a website audit to assist and guide the creation of a new website, working closely with the web developers, Marketing Manager and Headmaster to create a user friendly site that met the needs of current parents and staff, and prospective families. This involved creating a new navigation as well as reviewing, rewriting and optimising all web content. As well as being responsible for proofing, editing and creating weekly newsletters and two annual 80+ page magazines, my role also involved curating regular news articles, press releases and social media content for Facebook, Twitter, Instagram and LinkedIn. I implemented several successful social media campaigns to promote open events across the school, focusing primarily on Facebook and Instagram. I was also responsible for ensuring the school featured in relevant print publications throughout the year.

I've worked with a range of B2B and B2C brands in a variety of markets, including lifestyle, sport, digital, customer experience, retail, education and dentistry. My services include:- Copywriting: blog posts, outreach articles, website copy, social media posts. - Content marketing: website audits, strategy, content creation (eBooks, long form content, promotional content, marketing emails, landing page copy).

Responsible for helping clients grow their inbound marketing strategies using meaningful and engaging content, my role at SupaReal involved daily communication with and management of clients, content creation and HubSpot maintenance. The type of content I created ranged from blog posts and outreach articles, to marketing emails and social media posts. I also planned and initiated marketing workflows, assisted with outreach campaigns, and helped report on campaign performance using HubSpot's reporting tools.

My role involved creating the right type of content, and ensuring it was in front of the right type of people at the right time. On a day to day basis I managed the growth of our clients’ social media accounts, created fresh and inspiring content, and outreached to key industry influencers. Three disciplines that go hand in hand to help develop and deliver compelling inbound marketing campaigns.I was also involved in helping to manage campaigns to ensure they ran smoothly and efficiently from start to finish.

This role involved creating engaging content for a variety of unique businesses, from blog posts and page content to offsite articles and press releases. I also often made content recommendations to improve the functionality and user friendliness of our clients' sites, such as solutions to high bounce rates and poor conversion rates. The outreach side of my role involved contacting relevant online publications on behalf of our clients with potential articles they could feature on their site. This not only helped brand awareness but assisted the authority of their businesses in the relevant industry.

As part of my University course I visited Manchester based digital marketing agency Return on Digital once a week. This placement is gave me hands on experience with challenges I will be faced with in my future career and has helped develop key skills necessary in this industry.