Senior Brand Marketing Manager
CurrentVespyr Brands is our new company name for the branded businesses at Aurobindo Pharma USA!
Aug 2021 - Present
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Beth Agnew Email & Phone Number
Marketing & Sales at Vespyr Brands, a subsidiary of Aurobindo Pharma USA
at
Vespyr Brands
1 work email found
@prophaselabs.com
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✓ Verified August 2026
4 data sources
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Current company
Role
Marketing & Sales at Vespyr Brands, a subsidiary of Aurobindo Pharma USA
Location
Collegeville, Pennsylvania, United States
Who is Beth Agnew? Overview
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Beth Agnew is listed as Marketing & Sales at Vespyr Brands, a subsidiary of Aurobindo Pharma USA at Vespyr Brands, based in Collegeville, Pennsylvania, United States. AeroLeads shows a work email signal at prophaselabs.com and a matched LinkedIn profile for Beth Agnew.
Beth Agnew previously worked as Senior Brand Marketing Manager at Vespyr Brands and Sr Director, Customer and Business Development at Prophase Labs. Beth Agnew holds Master'S Of Business Administration, Business from University Of Phoenix.
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{last}@prophaselabs.com
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Profile bio
About Beth Agnew
Over the past 15+ years, I have acquired extensive experience in optimizing marketing and brand performance by leveraging critical consumer/market insights to devise targeted product campaigns and diversify product portfolios while streamlining the end-to-end product development process. I have proven success in penetrating new markets and expanding across new channels to generate up to 60% sales growth and $20M+ in revenues.Core Skills:Diverse, Cross-Functional Team Leader in Matrix OrganizationsEffective Communication SkillsTime ManagementProject ManagementStrategic Business PlanningSales and Marketing StrategySales and Manufacturing OperationsPharmaceutical Operations ManagementConsumer Health Product MarketingBusiness & Customer DevelopmentGlobal Brand StrategyBrand Development/ManagementProduct Strategy and Marketing Consumer Products MarketingProduct DevelopmentCommercialization ProcessRetail and Ecommerce OperationsP&L ManagementMarketing Plan DevelopmentDigital Marketing CampaignsPartner/Brand/Promotions & Merchandising MarketingS&OP and Demand PlanningChannel Development StrategyConsumer Needs/Trend AnalysisCompetitive IntelligenceCost Control and ReductionProcess ImprovementCustomer Relationship ManagementStrategic PartnershipsBroker and Vendor ManagementBudgeting and ForecastingTeam Building and TrainingAccomplishments:★ Oversaw and delivered a 35% increase in sales in 2020 through various customers’ retail initiatives targeting consumers’ COVID prevention needs. ★ Led diverse, cross-functional teams in product development with full ownership of the commercialization process through project management expertise, resulting in 22%+ in sales for consumer health products.★ Drove 21% sales growth by streamlining the Bulk quote pricing process, as well as a 50% reduction in graphic design costs by changing vendors.★ Grew sales by +30% in the drug channel and expanded channel distribution by +46% more authorized stores for Cold-EEZE® through new packaging design..★ Generated $500K in annual savings by planning and implementing comprehensive improvements to the packaging process.Currently, I'm excited to share my expertise as a customer-centric problem solver with a track record of maximizing ROI on customer programs via robust cross-functional collaboration with external/internal stakeholders, keeping core business and revenue goals consistent in changing environments. Contact me via agnews428@gmail.com and thank you for your interest I look forward to discussing mutually beneficial topics with you.
Listed skills include Cross Functional Team Leadership, Forecasting, Consumer Products, Customer Insight, and 45 others.
Current workplace
Beth Agnew's current company
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7 roles · 22 years
Beth Agnew work experience
A career timeline built from the work history available for this profile.
Sr Director, Customer And Business Development
KEY ACHIEVEMENTS★ Led diverse, cross-functional teams on all product development with full ownership of the commercialization process through project management expertise, resulting in +22% in sales for consumer health - OTC and supplements.★ Strategized and executed with Research and Development innovative concepts (based on market trend analyses) that grew the customer base by differentiating products versus competition.★ Collaborated closely with clients and led cross-functional team on product development, including assisting their supply chain and demand planning teams in submitting accurate forecasts. ★ Created the Pharmaloz Manufacturing Plant website for Contract Development Manufacturing to maximize online accessibility and drive new business. ★ Supported clients in meeting COVID prevention goals by identifying their needs across multiple categories and executing tailored display initiatives, also on very tight timelines.
Dec 2018 - May 2021
Interim Plant Manager At Pharmaloz Manufacturing, Prophase
Pharmaloz Manufacturing Subsidiary Of Prophase Labs
KEY ACHIEVEMENT★ Stepped into the Plant Manager role, as requested by our CEO, and oversaw operations with GMPs for consumer health - OTC and supplement production facility, building upon extensive knowledge and experience in direct pharmaceutical business development.
Sep 2018 - Dec 2018
Sr. Customer And Trade Marketing Manager - Consumer Health - Otc & Supplements
Prophase is a manufacturer, marketer, and distributor of a diversified range ofOTC health care products.KEY ACHIEVEMENTS★ Provided strategic direction and leadership to grow OTC and supplement sales (particularly for the Cold-EEZE® brand) via new marketing channels. ★ Directed the annual business planning process and provided competitive intelligence for key strategic decisions (such as product discontinuations). ★Convinced our CFO and CEO that we needed to expanded the IRI database to an internet-based system with POS and consumer insights, enabling impactful retailer presentations and closing distribution voids, added 23% more points.★ Leveraged IRI, customer POS, and retail visit insights to drive and maintain growth through displays, IRCs, and digital/retailer initiatives, which delivered 18% growth.★ Collaborated and trained the Broker organization in new item marketing strategies, sales materials, distribution objectives, and KPIs. ★ Facilitated new product development and implemented at-shelf programs for new items with diverse retailers, resulting in 25% week over week growth, from launch to full distribution.★ Delivered input to influence digital content development aligned with key retail and consumer initiatives, in addition to driving the non-GMO labeling project.
2014 - Sep 2018
Marketing And Innovation Manager; Business Development
Zentis is a German jam and confectionary manufacturer. Sweet Ovations, adivision of Zentis, manufactures sweet ingredients for dairy, frozen dessert,bakery, beverage, and food service products.KEY ACHIEVEMENTS★ Directed a team in implementing product/category strategies to drive growth of new and existing products among national customers, growing +20% overall.★ Analyzed consumption and consumer trend data to formulate an innovative product campaign (with 125+ projects) targeting US manufacturing customers, drove +30% vs. prior year sales.★ Drove new product development and product portfolio diversification, thereby capturing new clients and building recognition among manufacturing customers. Implemented product kits to senior management of various manufacturers, which inspired requests to meet and increased new business by 20%. ★ Negotiated and contracted with Nielsen and Mintel to access trend data reports that enabled the creation of selling stories and analysis of categories, trends, and products.★ Selected by our CEO to redesign the Sweet Ovations website. Deployed robust project management skills and collaborated with each department to coordinate a comprehensive redesign, delivering an enhanced customer experience.
Jan 2012 - Mar 2014
Trade Marketing Manager
Church & Dwight is a US manufacturer of household and other CPG products best known for its Arm andHammer line.KEY ACHIEVEMENTS★ Led the end-to-end planning and execution of sales and marketing strategies for the XTRA® Liquid Laundry Detergent brand, driving 10%+ brand revenue growth.★ .Utilized insights from Nielsen and retail visits to craft product growth strategies in partnership with Sales and Marketing, to include retailer market rollout plans, resulted in 22% new distribution. ★ Performed monthly demand planning and forecasting for S&OP meetings in addition to consistently monitoring the progress/success rates of product rollouts, presenting results to senior management.
Jun 2010 - Dec 2011
Customer Marketing And Communications Manager
KEY ACHIEVEMENTS★ Designed and implemented sales and brand strategies for the convenience channel and all other single serve beverage outlets, including foodservice, increased distribution by 25%.★ Led interactions with Coca-Cola’s Customer Marketing and Shopper Insight teams to develop, manage and execute all POS material, trade ads, media and AFH marketing, maintaining a $2 million budget, resulting in 60% growth through their direct store delivery (DSD) system.★ Leveraged strong analytical skills, using IRI and sales data, to implement customer programs to gain secondary placement, producing 25%+ annual growth. ★Organized a retail store visit program to educate 20+ cross-functional team members on customer strategies, the company adopted the program for new associates.
2005 - 2009
~4 yrs
2 education records
Beth Agnew education
Master'S Of Business Administration, Business
University Of Phoenix
Bachelor Of Science - Bs, Food Marketing/Marketing
Saint Joseph'S University
FAQ
Frequently asked questions about Beth Agnew
Quick answers generated from the profile data available on this page.
What company does Beth Agnew work for?
Beth Agnew works for Vespyr Brands.
What is Beth Agnew's role at Vespyr Brands?
Beth Agnew is listed as Marketing & Sales at Vespyr Brands, a subsidiary of Aurobindo Pharma USA at Vespyr Brands.
What is Beth Agnew's email address?
AeroLeads has found 1 work email signal at @prophaselabs.com for Beth Agnew at Vespyr Brands.
Where is Beth Agnew based?
Beth Agnew is based in Collegeville, Pennsylvania, United States while working with Vespyr Brands.
What companies has Beth Agnew worked for?
Beth Agnew has worked for Vespyr Brands, Prophase Labs, Pharmaloz Manufacturing Subsidiary Of Prophase Labs, Zentis North America - Sweet Ovations Llc, and Church & Dwight Co., Inc..
How can I contact Beth Agnew?
You can use AeroLeads to view verified contact signals for Beth Agnew at Vespyr Brands, including work email, phone, and LinkedIn data when available.
What schools did Beth Agnew attend?
Beth Agnew holds Master'S Of Business Administration, Business from University Of Phoenix.
What skills is Beth Agnew known for?
Beth Agnew is listed with skills including Cross Functional Team Leadership, Forecasting, Consumer Products, Customer Insight, Shopper Marketing, Leadership, Brand Management, and Merchandising.
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