Beth Agnew Email & Phone Number

Over the past 15+ years, I have acquired extensive experience in optimizing marketing and brand performance by leveraging critical consumer/market insights to devise targeted product campaigns and diversify product portfolios while streamlining the end-to-end product development process. I have proven success in penetrating new markets and expanding across new channels to generate up to 60% sales growth and $20M+ in revenues.Core Skills:Diverse, Cross-Functional Team Leader in Matrix OrganizationsEffective Communication SkillsTime ManagementProject ManagementStrategic Business PlanningSales and Marketing StrategySales and Manufacturing OperationsPharmaceutical Operations ManagementConsumer Health Product MarketingBusiness & Customer DevelopmentGlobal Brand StrategyBrand Development/ManagementProduct Strategy and Marketing Consumer Products MarketingProduct DevelopmentCommercialization ProcessRetail and Ecommerce OperationsP&L ManagementMarketing Plan DevelopmentDigital Marketing CampaignsPartner/Brand/Promotions & Merchandising MarketingS&OP and Demand PlanningChannel Development StrategyConsumer Needs/Trend AnalysisCompetitive IntelligenceCost Control and ReductionProcess ImprovementCustomer Relationship ManagementStrategic PartnershipsBroker and Vendor ManagementBudgeting and ForecastingTeam Building and TrainingAccomplishments:★ Oversaw and delivered a 35% increase in sales in 2020 through various customers’ retail initiatives targeting consumers’ COVID prevention needs. ★ Led diverse, cross-functional teams in product development with full ownership of the commercialization process through project management expertise, resulting in 22%+ in sales for consumer health products.★ Drove 21% sales growth by streamlining the Bulk quote pricing process, as well as a 50% reduction in graphic design costs by changing vendors.★ Grew sales by +30% in the drug channel and expanded channel distribution by +46% more authorized stores for Cold-EEZE® through new packaging design..★ Generated $500K in annual savings by planning and implementing comprehensive improvements to the packaging process.Currently, I'm excited to share my expertise as a customer-centric problem solver with a track record of maximizing ROI on customer programs via robust cross-functional collaboration with external/internal stakeholders, keeping core business and revenue goals consistent in changing environments. Contact me via agnews428@gmail.com and thank you for your interest I look forward to discussing mutually beneficial topics with you.

Listed skills include Cross Functional Team Leadership, Forecasting, Consumer Products, Customer Insight, and 45 others.