Bethanne Cass Email & Phone Number

Las Vegas Metropolitan Area

Las Vegas, Nv

Responsible for day-to-day customer success activities spanning from the initial stages of on-boarding to continued engagement and retention. Works with clients to specifically understand their objectives to maximize the delivery of B2B Meeting Ready Leads via SaaS. Conducts frequent meetings with clients to ensure customer satisfaction and goals are met.

Chandler, Az

Responsible for Sales Administration and Client Customer Services. Built departments from the ground floor for company expansion. Developed policy and procedures for organizational constancy and growth. Additional responsibilities included: working with department heads for product rollout, vendor relationships, problem solving, Salesforce enhancements & deployment, reporting sales results, managing, training, and recruiting department staff while focusing on customer centric environment.

Phoenix, Arizona Area

Responsible for Sales Administration, In-bound Call Center, Go To Market Strategy, Brand Development, Website and Social Media, Human Resources, Salesforce deployment, and Revenue Generation.

Responsible for driving Digital Media Sales nationwide on company’s Core 4 digital products (Websites, SEM, SEO, Online Display). Developed detailed course curriculum related to the rollout of new and improved digital products related to: Search Marketing, SEO, Websites, Display, Social Media, & Local Search. Conducted both live and webinar presentations of materials. Additional responsibilities include: training SEM campaign analysts, go-to-market and cross functional meetings, SEM/SEO campaign deep dive analysis, Salesforce companywide deployment, and competitive analysis/product positioning.

One of four founding leaders of hibu’s U.S. based digital sales division; primary responsibilities include digital revenue growth, product development, sales strategy, competitive analysis, piloting digital products, and sales training, development & transition. Managed a sales team Digital Media Sales Strategists who assisted local office reps with one on one webinars and face to face presentations on digital media presentations. Conducted more than 100 local search seminars targeting local businesses owners. During tenure, regional revenues grew by more than 100%.

Responsible for Internet Products Channel Management focusing on driving sales, go-to market and developing Internet Products company wide. During this period, grew national revenue by more than 80% in annual billing. Launched and trained sales on new products and website features via live and webinar presentations. Additional responsibilities included: budget management, SEM campaign management, reporting and forecasting sales results, managing department staff analysts, and working with IT for website enhancements.

Responsible for company wide Internet sales training with focus on sales training materials, live training sessions, and management of support operations for Internet Products. During this period, grew national revenue by more than 100% in annual billing. Launched and trained sales on new products and website features via live and video tape presentations. Additional responsibilities included: negotiating vendor contracts, budget management, SEM campaign management, reporting and forecasting sales results, managing department staff & testing team of analysts, and working with IT for website enhancements.

Responsible for company wide Internet Operations focusing on driving sales, marketing and delivering Internet Products to nationwide sales force. During this period, grew nationwide revenue by more than 200% in annual billing. Launched and trained sales on new products and website features via live and video tape presentations. Additional responsibilities included: negotiating vendor contracts, budget management, SEO, reporting and forecasting sales results, managing department staff, and working with IT for website enhancements. Other Internet Department roles: Manager Internet Operations & Product Manager-Internet.

Masters, Business Administration

Bsba, Business Management