If you are a healthcare facilities product and service provider looking for assistance marketing and selling to healthcare facility maintenance management, or a healthcare facility manager looking for assistance identifying the best provider for your specific need, HFM Cornerstone can make that happen. With over 15 years serving healthcare facilities leaders, HFM Cornerstone is currently representing: -AuditPRO: Compliance rounding technology, http://auditpro.com-Gosselin/Martin Associates: Facility leadership recruiting and training, https://gosselin-associates.com-Pattons Medical: Gas and vacuum source and pipeline products and services, https://pattonsmedical.com-HSI (Hospital Systems, Inc.): Unique, build-to-order headwall manufacturer, https://www.hsiheadwalls.com/-Harris WorkSystems: hospital and office furniture made in North America, with a lifetime guarantee, https://www.harrisworksystems.com/

Built and executed healthcare market business plan that included strategic alliances, market intelligence, key marketing initiatives, and enterprise account entry and strategy. Developed the foundation of the company’s healthcare enterprise account initiatives. Led and trained sales team on target healthcare and federal enterprise account identification, strategy, approach, and execution plans. Identified new sales channels, and built alliances with key stakeholders to expand brand awareness and product offerings. Managed 17-20 sales and marketing employees indirectly.

Identified and closed largest faith-based healthcare system in the United States, negotiated a sole-source agreement for roofing and the building envelope. Managed entire lifecycle of client projects, from identifying need, negotiating contract, project management, to final deliverables. Ensured continuity of projects and timely communication with key stakeholders. Oversaw Client account managers, project managers, and contractors.

Assumed responsibility for both the sales and the profitability of the healthcare division. Increased market shares significantly by developing robust short- and long-term strategies. Managed team of six employees, and supported 160+ sales representatives in the US, Canada, and Puerto Rico. Initiatives encompassed digital/print channels, trade shows, and canvassing activities.

Assisted in the development and design of Tremco’s Federal Sales Program. Managed acquisition of federal accounts, including those of U.S. Department of Defense (DoD) and General Services Administration (GSA). Established enterprise-wide federal lead-management program, later adopted and applied to all vertical markets. Directed all marketing activities, identified and mapped key influencers and stakeholders, and built comprehensive sales pipeline. Oversaw 12 federal vertical sales indirect reports and supported 2 Company-wide Vice Presidents, 12 regional sales managers, and 160+ sales representatives.