Beth Taylor

Beth Taylor Email and Phone Number

SVP & Global Head of Marketing at ReSource Pro @ ReSource Pro
Beth Taylor's Location
Washington DC-Baltimore Area, United States, United States
About Beth Taylor

Perceptive and not afraid to roll up my sleeves. ReSource Pro by way of @MicroStrategy @atpco @ibm @boozallen @deutschebank. At my core I believe growth comes underpinned by action, data, tech, servant leadership and staying focused on wins that benefit the entire team / organization. In other words, at the end of the day it's not just driving growth decisions within marketing, it's about making things better across the board.Career has focused on the strategic management and development of complex, data-driven business and marketing strategies of global scope. 18+ years of B2B technology marketing experience in cloud, big data, and strategic innovation across 'big' tech, management consulting, and investment banking / finance / insurance, and the airline / travel tech industry. Quoted leader on diversity.Expertise draws from a diverse functional and technical skill set, the ability to work through ambiguity, expert knowledge of project and budget management, branding, stakeholder and ROI analysis, promotions & PR, digital marketing, strategic thought leadership, events, creative design management, and business development.Core competencies include: Integrated Marketing Campaigns; ROI-based Marketing Strategy; Program and Team Leadership; Executive Stakeholder Management; Financial Analysis; Market Research; Targeted Channel Marketing; Vendor Management (Graphic and Video Production); Branding; Research & Planning; Sales & Financial Analytics; Organizational Communications (International/Regional); Social Media; Advanced Technical Skills

Beth Taylor's Current Company Details
ReSource Pro

Resource Pro

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SVP & Global Head of Marketing at ReSource Pro
Beth Taylor Work Experience Details
  • Resource Pro
    Senior Vice President Marketing Communications
    Resource Pro Sep 2023 - Present
    New York, New York, Us
    10,000+ insurance experts helping orgs (and their people/teams) grow by advising, shaping and executing their insurance business and tech operations.The *only* company in the insurance industry to have earned recognition 15x on the Inc 5000 list of fastest growing private companies in the US
  • Microstrategy
    Vice President Corporate Marketing
    Microstrategy Apr 2021 - Sep 2023
    Tysons Corner, Va, Us
    The first AI BI company, and the largest publicly held corporation holding Bitcoin as a long term investment asset. Led global marketing strategy across a team of 33 - enabling large enterprise to:1) create and grow valuethrough AI powered business intelligence and embedded analytics (white label, in app)2) hold and protect value with bitcoin, and by lowering the barriers to digital asset & blockchain adoption🤙🏼Managed a worldwide team, including global field marketing leaders, web / digital, and brand / creative.
  • Atpco
    Global Head Of Marketing And Communications
    Atpco Oct 2016 - Apr 2021
    Dulles, Va, Us
    The foundational data layer for global flight shopping - atpco connects 430 airlines & 200+ retailers, inc. United, Delta, Southwest, British Airways, Google, TripActions, Kayak, Hopper. I was an early blockchain advocate in travel. Unique crisis comms experience handling the 2020 global air travel shutdown.Proud to have built ATPCO's approach to data-driven marketing and customer engagement. I grew our team from 3 to 25 in 3 years, with a strategic focus covering brand, product marketing, digital marketing, CX / customer experience, content, corporate communications, events, and operations & analytics. My focus centered on developing leaders and functional experts who could combine data with creativity to engage our audience in a multi-channel environment. Select Accomplishments• Finalist for 2020 Women in Technology's 21st Annual Leadership Awards in the mid-market category. • Marketing executive lead for 2018 acquisition of Routehappy • Received 2017 Presidents Award, presented by CEO to employee with biggest impact to org • Standing member of Gartner's B2B Marketing Advisory (invite-only for B2B CMOs)• Founded Women in Tech leadership program, Lead from the Front, which galvanized >25% of employees to participate.- Covered by MSN.com, Phocuswright, RunwayGirl.com. Eg. https://runwaygirlnetwork.com/2019/10/13/beth-taylor-leads-from-the-front-to-give-voice-to-atpco-hidden-figures/• Delivered our 1st Marketing Hackathon• Established Elevate, transforming our global conference to drive an >260%+ increase in attendance, attracting an audience that's >45% director level over three years• Built the concept of Bridge Labs - R&D program to drive co-innovation w/ start-ups (engaged +100 in 1st year) • Led the rebranding of ATPCO• Increased organic digital leads 600% • Featured Speaker: Convince&Convert (top marketing podcast), Terminal Talk w/ IBM, World Aviation Festival, Elevate, Women in Travel, Phocuswright & IATA's Airline Retailing Hackathon
  • Ibm
    Senior Global Advisor, Content & Cloud Marketing Strategy
    Ibm May 2013 - Oct 2016
    Armonk, New York, Ny, Us
    Joined the day of the SoftLayer acquisition; to help establish IBM Cloud. Selected into highly competitive IBM marketing leadership program (1 out of 60 participants from a field of 8,000 IBM marketers). Awarded for strategy on "Making a Market for the Internet of Things."Created center of excellence and worldwide content strategy for IBM Systems with coverage across highly matrixed product & geographic priorities, including all major technology drivers across AI / Machine Learning, Cloud Computing, Blockchain (Hyperledger), Advanced Analytics, Mobile, IoT. Under my direction, our global content team dramatically increased organic engagement for discover-level assets from 15% to >50%. Created the RemixIT campaign, which delivered 1) the most viewed video suite in IBM Systems 2) the top engaged organic lead space ever on IBM.com, and 3) 3x user engagement with a video asset on www.facebook.com/ibm. This was a massive achievement given the focus of the campaign was on hardware.May 2013 - 2015 - Global Marketing Strategy, Cloud Computing & IBM SystemsLed cloud computing portfolio messaging, content and end-to-end global execution plans across 5 worldwide product lines & 54 geography teams. Owned remarks for exec keynote to large global audiences (~50,000 customers) across IBM Edge, IBM InterConnect, IBM Pulse, and Think events.
  • Booz Allen Hamilton
    Lead Associate, Corporate Marketing: Cloud, Big Data, And International Markets
    Booz Allen Hamilton Dec 2010 - May 2013
    Mclean, Va, Us
    Directed and led large-scale corporate market shaping programs and campaigns for Booz Allen's Cloud Computing, Big Data, and Advanced Analytics portfolio - matrixed across commercial industries and Federal government (including Finance, Health, and Intelligence / Cyber security markets). Drove marketing strategy supporting our re-entry into International markets (Middle East focus > Abu Dhabi).Led a cross-functional marketing team of 6 functional staff and one contractor.July 10- July 12: AssociateApril 09 - July 10: Senior Consultant
  • Booz Allen Hamilton
    Associate, Corporate Marketing, Cloud Computing, Cyber & Intelligence
    Booz Allen Hamilton May 2009 - Dec 2010
    Mclean, Va, Us
    Marketing partner to Mike McConnell, the Former United States Director of National Intelligence and Former Director of the National Security Agency.
  • Booz Allen Hamilton
    Senior Consultant, Corporate Marketing, Cloud Computing, Cyber & Intelligence
    Booz Allen Hamilton Apr 2008 - May 2009
    Mclean, Va, Us
  • Deutsche Bank
    Analyst, Global Markets & Leveraged Loans
    Deutsche Bank Sep 2007 - Aug 2008
    Frankfurt Am Main, Hessen, De
    Based in NY @ 60 Wall Street. Frontline experience during the 2007-2008 financial crisis. Owned data presentation for senior executives in the Global Markets group. Developed an international process to present and manage daily changes across a $33.1Bn portfolio.Left to pursue my Masters degree.
  • Deutsche Bank
    Analyst, Global Strategy & Transformation
    Deutsche Bank Aug 2006 - Aug 2007
    Frankfurt Am Main, Hessen, De
    Led execution of 'change the bank' strategy projects across Client Services, Global Markets, and Prime Brokerage businesses – executing research & proposals with senior management, and authoring a variety of analytic/metric reports and presentations. Based in London @ Bishopsgate
  • Clear Channel Communications
    Events, Dc101
    Clear Channel Communications May 2005 - Aug 2006
    London, England, Gb
    Led large-scale events across a top-10 US market. e.g. Vans Warped Tour, DC 101 Chili Cook Off. Managed interns, creative assets, market research, digital strategy, promotional on-air copy, and co-branded strategies with key client accounts.
  • Urec
    Marketing Specialist, Adventure Programs
    Urec Aug 2003 - May 2006
    Harrisonburg, Va, Us
    Marketing Employee of the Year 2006.

Beth Taylor Skills

Strategy Marketing Strategy Management Business Development Marketing Integrated Marketing Program Management Analytics Digital Marketing Market Research Leadership Advertising Business Strategy Digital Strategy Social Media Product Marketing Strategic Planning Management Consulting Social Media Marketing Cloud Computing Analysis Competitive Analysis Strategic Partnerships Public Relations Microsoft Excel Strategic Communications Marketing Communications Corporate Branding Digital Media Integration Marketing Management Change Management Powerpoint Brand Development International Business Financial Analysis Thought Leadership Vendor Management Team Leadership New Business Development Microsoft Technologies Financial Markets Financial Reporting Market Analysis Project Planning Budgets Internal Communications Segmentation Technical Writing Software Documentation Technical Editing Project Management Technical Documentation Agile Methodologies Information Design Globalization Accessibility Communication Skills Linux Cmvc Dita Xml Technical Communication Online Help Xml Software Development

Beth Taylor Education Details

  • Boston University
    Boston University
    International Marketing
  • University Of Cambridge
    University Of Cambridge
    Information Management & Team Management
  • James Madison University
    James Madison University
    Marketing Information Systems
  • University Of Antwerp
    University Of Antwerp
    International Business

Frequently Asked Questions about Beth Taylor

What company does Beth Taylor work for?

Beth Taylor works for Resource Pro

What is Beth Taylor's role at the current company?

Beth Taylor's current role is SVP & Global Head of Marketing at ReSource Pro.

What is Beth Taylor's email address?

Beth Taylor's email address is bt****@****pco.net

What is Beth Taylor's direct phone number?

Beth Taylor's direct phone number is +170366*****

What schools did Beth Taylor attend?

Beth Taylor attended Boston University, University Of Cambridge, James Madison University, University Of Antwerp.

What skills is Beth Taylor known for?

Beth Taylor has skills like Strategy, Marketing Strategy, Management, Business Development, Marketing, Integrated Marketing, Program Management, Analytics, Digital Marketing, Market Research, Leadership, Advertising.

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