Global Head Of Marketing And Communications
Dulles, Va, Us
The foundational data layer for global flight shopping - atpco connects 430 airlines & 200+ retailers, inc. United, Delta, Southwest, British Airways, Google, TripActions, Kayak, Hopper. I was an early blockchain advocate in travel. Unique crisis comms experience handling the 2020 global air travel shutdown.Proud to have built ATPCO's approach to data-driven marketing and customer engagement. I grew our team from 3 to 25 in 3 years, with a strategic focus covering brand, product marketing, digital marketing, CX / customer experience, content, corporate communications, events, and operations & analytics. My focus centered on developing leaders and functional experts who could combine data with creativity to engage our audience in a multi-channel environment. Select Accomplishments• Finalist for 2020 Women in Technology's 21st Annual Leadership Awards in the mid-market category. • Marketing executive lead for 2018 acquisition of Routehappy • Received 2017 Presidents Award, presented by CEO to employee with biggest impact to org • Standing member of Gartner's B2B Marketing Advisory (invite-only for B2B CMOs)• Founded Women in Tech leadership program, Lead from the Front, which galvanized >25% of employees to participate.- Covered by MSN.com, Phocuswright, RunwayGirl.com. Eg. https://runwaygirlnetwork.com/2019/10/13/beth-taylor-leads-from-the-front-to-give-voice-to-atpco-hidden-figures/• Delivered our 1st Marketing Hackathon• Established Elevate, transforming our global conference to drive an >260%+ increase in attendance, attracting an audience that's >45% director level over three years• Built the concept of Bridge Labs - R&D program to drive co-innovation w/ start-ups (engaged +100 in 1st year) • Led the rebranding of ATPCO• Increased organic digital leads 600% • Featured Speaker: Convince&Convert (top marketing podcast), Terminal Talk w/ IBM, World Aviation Festival, Elevate, Women in Travel, Phocuswright & IATA's Airline Retailing Hackathon