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Perceptive and not afraid to roll up my sleeves. ReSource Pro by way of @MicroStrategy @atpco @ibm @boozallen @deutschebank. At my core I believe growth comes underpinned by action, data, tech, servant leadership and staying focused on wins that benefit the entire team / organization. In other words, at the end of the day it's not just driving growth decisions within marketing, it's about making things better across the board.Career has focused on the strategic management and development of complex, data-driven business and marketing strategies of global scope. 18+ years of B2B technology marketing experience in cloud, big data, and strategic innovation across 'big' tech, management consulting, and investment banking / finance / insurance, and the airline / travel tech industry. Quoted leader on diversity.Expertise draws from a diverse functional and technical skill set, the ability to work through ambiguity, expert knowledge of project and budget management, branding, stakeholder and ROI analysis, promotions & PR, digital marketing, strategic thought leadership, events, creative design management, and business development.Core competencies include: Integrated Marketing Campaigns; ROI-based Marketing Strategy; Program and Team Leadership; Executive Stakeholder Management; Financial Analysis; Market Research; Targeted Channel Marketing; Vendor Management (Graphic and Video Production); Branding; Research & Planning; Sales & Financial Analytics; Organizational Communications (International/Regional); Social Media; Advanced Technical Skills
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Senior Vice President Marketing CommunicationsResource Pro Sep 2023 - PresentNew York, New York, Us10,000+ insurance experts helping orgs (and their people/teams) grow by advising, shaping and executing their insurance business and tech operations.The *only* company in the insurance industry to have earned recognition 15x on the Inc 5000 list of fastest growing private companies in the US -
Vice President Corporate MarketingMicrostrategy Apr 2021 - Sep 2023Tysons Corner, Va, UsThe first AI BI company, and the largest publicly held corporation holding Bitcoin as a long term investment asset. Led global marketing strategy across a team of 33 - enabling large enterprise to:1) create and grow valuethrough AI powered business intelligence and embedded analytics (white label, in app)2) hold and protect value with bitcoin, and by lowering the barriers to digital asset & blockchain adoption🤙🏼Managed a worldwide team, including global field marketing leaders, web / digital, and brand / creative. -
Global Head Of Marketing And CommunicationsAtpco Oct 2016 - Apr 2021Dulles, Va, UsThe foundational data layer for global flight shopping - atpco connects 430 airlines & 200+ retailers, inc. United, Delta, Southwest, British Airways, Google, TripActions, Kayak, Hopper. I was an early blockchain advocate in travel. Unique crisis comms experience handling the 2020 global air travel shutdown.Proud to have built ATPCO's approach to data-driven marketing and customer engagement. I grew our team from 3 to 25 in 3 years, with a strategic focus covering brand, product marketing, digital marketing, CX / customer experience, content, corporate communications, events, and operations & analytics. My focus centered on developing leaders and functional experts who could combine data with creativity to engage our audience in a multi-channel environment. Select Accomplishments• Finalist for 2020 Women in Technology's 21st Annual Leadership Awards in the mid-market category. • Marketing executive lead for 2018 acquisition of Routehappy • Received 2017 Presidents Award, presented by CEO to employee with biggest impact to org • Standing member of Gartner's B2B Marketing Advisory (invite-only for B2B CMOs)• Founded Women in Tech leadership program, Lead from the Front, which galvanized >25% of employees to participate.- Covered by MSN.com, Phocuswright, RunwayGirl.com. Eg. https://runwaygirlnetwork.com/2019/10/13/beth-taylor-leads-from-the-front-to-give-voice-to-atpco-hidden-figures/• Delivered our 1st Marketing Hackathon• Established Elevate, transforming our global conference to drive an >260%+ increase in attendance, attracting an audience that's >45% director level over three years• Built the concept of Bridge Labs - R&D program to drive co-innovation w/ start-ups (engaged +100 in 1st year) • Led the rebranding of ATPCO• Increased organic digital leads 600% • Featured Speaker: Convince&Convert (top marketing podcast), Terminal Talk w/ IBM, World Aviation Festival, Elevate, Women in Travel, Phocuswright & IATA's Airline Retailing Hackathon -
Senior Global Advisor, Content & Cloud Marketing StrategyIbm May 2013 - Oct 2016Armonk, New York, Ny, UsJoined the day of the SoftLayer acquisition; to help establish IBM Cloud. Selected into highly competitive IBM marketing leadership program (1 out of 60 participants from a field of 8,000 IBM marketers). Awarded for strategy on "Making a Market for the Internet of Things."Created center of excellence and worldwide content strategy for IBM Systems with coverage across highly matrixed product & geographic priorities, including all major technology drivers across AI / Machine Learning, Cloud Computing, Blockchain (Hyperledger), Advanced Analytics, Mobile, IoT. Under my direction, our global content team dramatically increased organic engagement for discover-level assets from 15% to >50%. Created the RemixIT campaign, which delivered 1) the most viewed video suite in IBM Systems 2) the top engaged organic lead space ever on IBM.com, and 3) 3x user engagement with a video asset on www.facebook.com/ibm. This was a massive achievement given the focus of the campaign was on hardware.May 2013 - 2015 - Global Marketing Strategy, Cloud Computing & IBM SystemsLed cloud computing portfolio messaging, content and end-to-end global execution plans across 5 worldwide product lines & 54 geography teams. Owned remarks for exec keynote to large global audiences (~50,000 customers) across IBM Edge, IBM InterConnect, IBM Pulse, and Think events. -
Lead Associate, Corporate Marketing: Cloud, Big Data, And International MarketsBooz Allen Hamilton Dec 2010 - May 2013Mclean, Va, UsDirected and led large-scale corporate market shaping programs and campaigns for Booz Allen's Cloud Computing, Big Data, and Advanced Analytics portfolio - matrixed across commercial industries and Federal government (including Finance, Health, and Intelligence / Cyber security markets). Drove marketing strategy supporting our re-entry into International markets (Middle East focus > Abu Dhabi).Led a cross-functional marketing team of 6 functional staff and one contractor.July 10- July 12: AssociateApril 09 - July 10: Senior Consultant -
Associate, Corporate Marketing, Cloud Computing, Cyber & IntelligenceBooz Allen Hamilton May 2009 - Dec 2010Mclean, Va, UsMarketing partner to Mike McConnell, the Former United States Director of National Intelligence and Former Director of the National Security Agency. -
Senior Consultant, Corporate Marketing, Cloud Computing, Cyber & IntelligenceBooz Allen Hamilton Apr 2008 - May 2009Mclean, Va, Us -
Analyst, Global Markets & Leveraged LoansDeutsche Bank Sep 2007 - Aug 2008Frankfurt Am Main, Hessen, DeBased in NY @ 60 Wall Street. Frontline experience during the 2007-2008 financial crisis. Owned data presentation for senior executives in the Global Markets group. Developed an international process to present and manage daily changes across a $33.1Bn portfolio.Left to pursue my Masters degree. -
Analyst, Global Strategy & TransformationDeutsche Bank Aug 2006 - Aug 2007Frankfurt Am Main, Hessen, DeLed execution of 'change the bank' strategy projects across Client Services, Global Markets, and Prime Brokerage businesses – executing research & proposals with senior management, and authoring a variety of analytic/metric reports and presentations. Based in London @ Bishopsgate -
Events, Dc101Clear Channel Communications May 2005 - Aug 2006London, England, GbLed large-scale events across a top-10 US market. e.g. Vans Warped Tour, DC 101 Chili Cook Off. Managed interns, creative assets, market research, digital strategy, promotional on-air copy, and co-branded strategies with key client accounts. -
Marketing Specialist, Adventure ProgramsUrec Aug 2003 - May 2006Harrisonburg, Va, UsMarketing Employee of the Year 2006.
Beth Taylor Skills
Beth Taylor Education Details
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Boston UniversityInternational Marketing -
University Of CambridgeInformation Management & Team Management -
James Madison UniversityMarketing Information Systems -
University Of AntwerpInternational Business
Frequently Asked Questions about Beth Taylor
What company does Beth Taylor work for?
Beth Taylor works for Resource Pro
What is Beth Taylor's role at the current company?
Beth Taylor's current role is SVP & Global Head of Marketing at ReSource Pro.
What is Beth Taylor's email address?
Beth Taylor's email address is bt****@****pco.net
What is Beth Taylor's direct phone number?
Beth Taylor's direct phone number is +170366*****
What schools did Beth Taylor attend?
Beth Taylor attended Boston University, University Of Cambridge, James Madison University, University Of Antwerp.
What skills is Beth Taylor known for?
Beth Taylor has skills like Strategy, Marketing Strategy, Management, Business Development, Marketing, Integrated Marketing, Program Management, Analytics, Digital Marketing, Market Research, Leadership, Advertising.
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