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Bethany Cole Email & Phone Number
Associate Manager, Digital Game Monetization - Global
at
PlayStation
LinkedIn matched
✓ Verified August 2026
2 data sources
Profile completeness 71%
Current company
Role
Associate Manager, Digital Game Monetization - Global
Location
United Kingdom
Company size
Who is Bethany Cole? Overview
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Quick answer
Bethany Cole is listed as Associate Manager, Digital Game Monetization - Global at PlayStation, a with 715 employees, based in United Kingdom. AeroLeads shows a matched LinkedIn profile for Bethany Cole.
Bethany Cole previously worked as Associate Manager, Digital Game Sales - Global at Playstation and Xbox EMEA Social Marketing Manager at Microsoft.
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PlayStation
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Profile bio
About Bethany Cole
As an Associate Manager for Digital Game Sales at PlayStation, I drive global commercial strategies for Free-to-Play and Live Service titles, working closely with publishers to optimize game performance and deliver revenue growth. My role focuses on managing key relationships, developing commercial plans, and overseeing the lifecycle of games from launch through live service management.With a BSc in Professional Management, Chartered Management status, and extensive experience in the industry, I have honed my expertise in strategic planning, stakeholder management, and business development. My skills include optimizing revenue and player engagement while fostering strong partnerships and delivering impactful results.Throughout my career, I have played a pivotal role in the gaming industry. At PlayStation, I collaborate with internal teams to secure content, negotiate promotional deals, and align strategies with broader platform objectives. Previously at Microsoft, I led initiatives within Windows UKI and Xbox EMEA, including managing social marketing, subscriptions, and PC gaming categories. By leveraging creativity and data-driven insights, I consistently deliver innovative solutions that drive growth and success.
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6 roles
Bethany Cole work experience
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Associate Manager, Digital Game Sales - Global
Current
Oct 2024 - Present
Xbox Emea Social Marketing Manager
- Leveraged a combination of creativity, strategic thinking, and attention to detail to significantly contribute to the success of Xbox's EMEA Social Marketing.- Led impactful social marketing campaigns, creating comprehensive plans within Xbox's EMEA Social Marketing sector.- Ensured high-quality deliverables within specified timelines, demonstrating a commitment to excellence in execution.- Effectively organized and coordinated comprehensive workback plans across EMEA time zones, showcasing strong organizational skills.- Led collaborative brand partnerships, launches and IP expansion with our PC and Xbox partner network. - Developed and implemented influential social marketing strategies emphasising social impact, diversity, inclusion, and the importance of broadening of gaming demographics.
Feb 2024 - Oct 2024
Xbox Emea Social Marketing Manager
- Led impactful social marketing campaigns, creating comprehensive and impactful plans within Xbox's EMEA Social Marketing sector.- Ensured high-quality deliverables within specified timelines, demonstrating a commitment to excellence in execution.- Managed comprehensive workback plans that spanned multiple time zones, showcasing effective organisational and coordination skills.- Contributed significantly to the success of Xbox's EMEA Social Marketing by leveraging a combination of creativity, strategic thinking, and attention to detail.- Led collaborative brand partnerships, launches and IP expansion with our PC and Xbox partner network
Aug 2023 - Feb 2024
Services Category Manager For Xbox Emea
- Led the development of exceptional user experiences through strategic planning and execution.- Created compelling consumer-facing digital and in-person marketing initiatives to enhance brand visibility and engagement.- Implemented a new rhythm of business for the category, demonstrating adaptability and a forward-thinking approach.- Showcased strong leadership skills and a passion for delivering high quality consumer experiences.- Acquired a wealth of knowledge and skills, contributing to professional growth and expertise in the gaming industry.
Oct 2022 - Aug 2023
Pc Gaming Category Manager For Windows Uki
- Collaborated with retail partners and device manufacturers to create and execute best-in-class sales and marketing strategies.- Spearheaded yearly external partner events, managing logistics and coordinating activities for hundreds of partner attendees.- Fostered strong partner relationships, contributing to successful collaborations and partnerships within the gaming industry.- Optimized digital and in-store marketing efforts to increase share and revenue of the PC Gaming Category.- Demonstrated proficiency in strategic planning and execution, playing a key role in the growth and success of the category.
Oct 2019 - Oct 2022
FAQ
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What company does Bethany Cole work for?
Bethany Cole works for PlayStation.
What is Bethany Cole's role at PlayStation?
Bethany Cole is listed as Associate Manager, Digital Game Monetization - Global at PlayStation.
Where is Bethany Cole based?
Bethany Cole is based in United Kingdom while working with PlayStation.
What companies has Bethany Cole worked for?
Bethany Cole has worked for Playstation and Microsoft.
How can I contact Bethany Cole?
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