Bethany Bauer Email & Phone Number

Mequon, Wi, Us

Lifecycle management of home furniture, bath furniture, and kitchenfurniture categories, approximately 950 SKUs. Develop and execute action improvement plan for 2024-2029 company growth plan based on a major initiative within bath furniture category.Action improvement plan includes market analysis, marketing strategy, product development, operational efficiency, VOC, and Continuous improvement.Managed Associate Product Manager and assisted in their training and development.Implement new processes and provide training and support within our Sourcing team to ensure successful product resources.

Mequon, Wi, Us

Development of overall product portfolio strategy to include new product development roadmap, management of existing product portfolio, product mix to drive financial performance, pricing strategy, product launch execution, and supply chain planning.Manage all phases of new product development for assigned categories through cross-functional team collaboration and leadership including, but not limited to, product concepting/design, project scheduling, product & packaging definition and execution, vendor selection, testing& validation, pricing & forecasting, production & shipment planning.Monitor post-launch product sales performance, Inventory levels, customer ratings, and other product related data points, celebrating successes and formulating corrective action plans where necessary.Work closely with purchasing team to forecast sharing trends, customer promotions, and watching impacts of out of stocks.Lead our team as the team lead on ERP transition. Became the expert on parts of the system that connect with product specifications, and then trained our team. Also created all SOP's related to this transition.Participated in internal KAIZEN event, working within a cross-functional team to implement improvements in our production assembly area and process.

Mequon, Wi, Us

Resourced $1.4M annual sales in bath furniture through supplier research and factory visits in Vietnam and China. Lead the transition from original suppliers to new suppliers.Research product market to determine gaps for new product introduction opportunities.Manage GTM briefing processes and communications with internal teams.Gather and maintain all product detail and marketing support for assigned categories.Work closely with the sales team to quote customer projects or new program opportunities.

Surprise, Az, Us

• Act as a liaison between cross functional teams and external partners and clients to successfully execute product launches and overall business expansion• Execute situational assessments of the retail channel to develop a strategy for growth in key product segments• Attend Sales meetings with Container Store, Office Depot, Toys”R”Us and Joann Stores to offer support in retail channel and product knowledge• Created Presentations for key customer meetings such as Costco, Walmart, Target and Staples • Develop pricing strategies for new products as well as current assortment growth

Surprise, Az, Us

• Responsible for $35M product assortment of over 300 skus• Led new product development in responsible categories by identifying market needs and opportunities then working with the global team to create, design and bring to market unique and quality conscious consumer plastic storage products• Launched new items through internal training for internal sales team including collateral, product copy and channel strategy for placement with key retailers• Invented new Letter and Legal File Box – patent pending. Product performance 170% to development plan since launch in November 2015• Responsible for financial goals of assigned product categories to ensure sales plans and category goals were achieved• Analyzed sales of product categories to determine need for improvement and identify opportunities for growth• Trained and managed Marketing Coordinator providing constructive feedback to encourage learning and growth

Surprise, Az, Us

o Executed packaging initiatives including graphic and structural designo Managed items from new item set up phase to product discontinuationso Assisted in new product development by completing competitive landscapes, consumer reviews, and analyzing industry data and reportso Managed workload while continuing to execute all marketing coordinator responsibilities while learning Category Management responsibilities

Surprise, Az, Us

o Initiated the product testing process with a third party testing lab and worked closely with Quality Assurance team for technical data and failureso Built and maintained relationship with Color vendorso Worked with scheduling department to run product in new colors and managed inventory after productiono Managed and executed 3 annual tradeshows and Customer Appreciation party while preparing and following annual budget of $250,000o Maintained internal market and ad basket for both Marketing and Sales teamso Created Plan-O-Grams for sales meetings and new product launches

o Organized and created both internal and external meetingso Managed donation request approval, process and fulfillmento Coordinated and inventoried office supplies for all departments o Managed Zoo’s buy-a-brick program including sales and processingo Updated data in Raiser’s Edge software programo Served as frontline customer service representative for the Zoo o Assisted with organizing multiple special events throughout the year

Surprise, Az, Us

B.A., Communicative Arts

Bachelor Of Arts - Ba, Communicative Arts