Bethany Bull Email and Phone Number

I work with colleagues across the organisation and beyond to develop a programme of compelling online content that has people’s stories at its heart.The content I create with colleagues and partners, for both social media and web platforms, engages audiences with all areas of Sheffield Museums, from exhibitions and events to the commercial offer. My content strategy celebrates the remarkable stories of the city and its museum collections, and shares expertise and insight of all kinds, from specialist knowledge to lived experiences.

I created stand-out, strategic communications campaigns for the RCA that took a 360 approach to brand story-telling.Day to day, this involved capturing the imagination of the press – to get our stories to as wide an audience as possible – and being responsible for creating rafts of click-worthy content across RCA channels. My ultimate goal on any given project was to reach the people that matter, both internally and externally, with stories about the RCA that resonated.Recent project highlights included: RCA2020 (the RCA’s first ever, online only, graduate exhibition – there were headlines), Virgil Abloh joined the RCA as Visiting Professor (this was our first ever social-media first campaign and it genuinely created international excitement).One of the best things about working in the Communications & Marketing department at the RCA was that creativity is highly valued and an innovative approach to communications was positively encouraged.

As Press Officer I managed press and public relations for the RCA with a focus on exhibitions, events, new research and collaborations with external organisations.I developed tactical PR plans and managed a calendar of activity and priorities. I handled press enquiries on a day to day basis, working proactively to pitch in stories and manage the RCA's social media accounts – monitoring feeds and generating socially sharable content. I worked with Director of Communications to respond to issues and crises relating to the RCA quickly and effectively, and I provided communications counsel and advice to internal stakeholders.I was promoted into the role of Campaigns Manager, from Press Officer, as I demonstrated a strategic approach and delivered multi-channel narratives.

I ran successful, proactive press campaigns for high profile projects including The Tanks: Art in Action, BMW Tate Live, Tate Film, BP Spotlights and the IK Prize by devising strategic campaigns, writing press releases, sourcing images and arranging interviews with spokespeople. I assisted on corporate communications and press briefings such as the Annual Press Conference, acquisition announcements, and funding announcements by organising media briefing events, managing guest lists, issuing images, dealing with media requests and compiling coverage reports.I drove social and online media engagement with proactive digital communications across all Tate campaigns by building strong relationships with online influencers and tweeting from the main Tate account. I supervised film crews and arranged photo-calls.Other duties included: monitoring and reporting on press coverage, assisting with the management of press budgets and managing the workloads of press interns. I was awarded the annual Corinne Bellows research bursary to conduct research into the future of press relations by travelling to New York in February 2014 where I met communications teams from American museums, new digital magazines and attended talks at Social Media Week.

I assisted with the implementation of proactive press campaigns for exhibitions and events across Luton Culture Trust, such as exhibitions at Wardown Park Museum and Stockwood museum, theatre shows at Luton Library Theatre, and dance and music events at the Hat Factory.I spearheaded a new strategy to build relationships with bloggers.My other duties included: acting as first point of call for media enquires, circulating press clippings, managing databases and compiling the monthly staff newsletter.

I devised a successful media campaign which targeted local press and national farming titles to publicise FarmWell. FarmWell was a project run in collaboration with NHS Norfolk which aimed to improve the health of farmers in Norfolk. My campaign highlights included an interview with the chair of Young Norfolk Farmers in the Eastern Daily Press and a radio interview on BBC Radio Norfolk.

During this internship I learned the basics of creating a marketing strategy and gained lots of practice in how to implement marketing campaigns. The main campaigns I worked on included the Gallery’s refurbishment project and the spring exhibition; this included drafting, editing and proofing copy and taking photographs. I researched and wrote copy for e-marketing channels including the newsletter and the website. I took control of the Gallery’s social media pages and online listings calendar (using CMS). I organised the spring direct marketing newsletter which included drafting copy, updating databases and managing the mail merge.I assisted with the planning and organisation of events such as the spring exhibition opening, press view and 'Late' events.

Developed marketing strategy for this small, local organisation which included designing a leaflet, organising open mornings and Christmas shopping events and devised social media strategy.Provided excellent customer service and administrative support.

Volunteered on a community based out-reach project, 'Luton Voices,' which collected and archived spoken word stories from first generation migrants to Luton. The out-put of the project was an exhibition, DVD and series of booklets for children.