Bethany Butera Email & Phone Number

Rosemont, Il

Work with overseas teams to ensure shipments are made in a timely fashion with broad understanding of international partner compliance and regulations working with internal shipping team and freight forwarders. Accurately maintain vital internal and external selling and product documentation, tools, analysis and communication with in-store merchandising servicing teams. ● Increased JC Penney e-commerce shipments by 11% through strategic planning and forecasting and improved sale and development of product offerings● With 95+% accuracy, execute all SKU, item, image and .com copy set-up through retailer’s vendor management portals, maintaining internal and external selling, product documentation and communication with in-store merchandising teams● Contributed to $4M in increased revenue with successful launch of new wallet brands at Target● Identified valuable process improvement to reduce late shipments and potential customer charge-back fees by 80% after thorough review of weekly new shipment report● Increased customer shipments of Columbia brand with international partners by 40% in first year managing account

Bloomfield, Nj

Trained, managed and supervised the performance of 100+ associates, with responsibility for scheduling, visual and retail merchandising directives, client priorities, standards and expectations. Established strong store-vendor relationships with regular in-store visits and audits, identified staffing needs within assigned territory and ensured service levels met or exceeded client expectations. ● Increased visit/event completion and compliance up to 25% to near 100%, exceeding the company-wide standard during first year of responsibility ● Created and implemented recruitment, new onboarding, and training processes for 115 part-time associates, achieving 90+% levels of associate retention● Actively monitored compliance of visual merchandising and in-store demonstration programs (clients included Levi Strauss & Co., Columbia, Warnaco, Cole Haan, Nespresso, Gold Toe, Agron (licensee of adidas accessories) through more than 260 quality assurance checks, field visits and work completion audits● Increased profitability by 10% through monitoring associate pay rates in comparison to client rates and in accordance with state wage laws

Rosemont, Il

Directed management of major account maintenance and coordination of all client programs and client relationship building. Managing two direct reports, guided production of customized merchandising and in-store marketing project directives, dashboards and reports. Provided clients with trending insights and market intelligence. ● Increased revenue by 3% due to incremental business via specific client relationships with Levi Strauss & Co., Haddad Brands (licensee of Levi’s and adidas children’s apparel), adidas and Agron (licensee of adidas accessories)● Increased revenue by $3M through launch of new merchandising programs for Haddad licensee of Levi’s kids apparel in Macy’s, Kohl’s JCPenney, Dillard’s and Belk● Secured an additional $2M in revenue through launch of Levi Strauss & Co.’s merchandising program with added retailers Sears and Dillard’s● Increased internal compliance and customer satisfaction ratings by pioneering new processes and standardization, tracking client quality assurance and field training procedures for five top clients● Also served in role as Marketing Manager, with following highlights: - Created and implemented cohesive marketing campaigns that included email blasts using Constant Contact and brochures and postcards for various trade shows such as Outdoor and International Housewares Show - Achieved a 20% increase in customer awareness which included a new 70% open rate on emails, followed by a 10% incremental revenue increase within next fiscal year

Greater Chicago Area

Led tactical and logistical day-to-day management of key client accounts including merchandising project expectations, timelines and key milestones, serving as primary client contact and lead contact for field management team. Supervised client service improvements and communications and served as liaison for sales and field management teams. ● Meticulously reviewed field team work through review of 500-700 surveys and photos/week to ensure timely accuracy and alignment with client and project expectations● Delivered 95+% accuracy within Workforce Management System and survey creation, with full responsibility for all work, including client instructions and project postings● Coordinated and oversaw completion of top client’s merchandising programs – representing more than 20,000 hours of in-store coverage on an annual basis● Increased customer satisfaction ratings by 10% by creating customized client reports and completing dashboards accurately and in a timely manner

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Retailing Merchanising & Marketing

Activities and Societies: Gamma Phi BetaMagna Cum Laude