Bethany Crellin

Bethany Crellin Email and Phone Number

Senior VP of Marketing @ goPure
Los Angeles, CA, US
Bethany Crellin's Location
Los Angeles, California, United States, United States
Bethany Crellin's Contact Details

Bethany Crellin personal email

n/a

Bethany Crellin phone numbers

About Bethany Crellin

I am a passionate beauty marketer with over 12 years of experience. I lead teams through product launches with comprehensive and tactical strategies from professional to retail. Extensive experience in social and influencer marketing, with proven analytical growth through disruptive activations. I thrive in driving brands to grow through creative marketing initiatives and hitting KPI’s at every level. I am a team player and strong leader, who enjoys working with others! Areas of expertise:Brand Marketing CampaignsMarketing budgets Brand strategies Email marketing Marketing AnalyticsSocial Media (Instagram, Facebook, TikTok, You Tube) Influencer Marketing Influencer relationships

Bethany Crellin's Current Company Details
goPure

Gopure

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Senior VP of Marketing
Los Angeles, CA, US
Bethany Crellin Work Experience Details
  • Gopure
    Senior Vp Of Marketing
    Gopure
    Los Angeles, Ca, Us
    View
  • Gopure
    Senior Vp Of Marketing
    Gopure Nov 2024 - Present
    Westlake Village, California, Us
    View
  • Gopure
    Vp Of Marketing
    Gopure May 2023 - Present
    Westlake Village, California, Us
    View
  • Guthy|Renker
    Senior Director Of Brand & Influencer Marketing
    Guthy|Renker Aug 2022 - May 2023
    El Segundo, Ca, Us
    • Oversee and create marketing strategy for Kind Science by Ellen Degeneres • Ideate and develop brand campaigns• Create influencer marketing programs (organic, paid, affiliate, and gifting) with the goal of driving new customer acquisition and ROI.• Identify and negotiate influencer partnerships and agreements across all social platforms. • Measure and monitor marketing performance with a data-driven approach.• Manage and buildout the marketing calendar for Kind Science (Email, Social, SMS, .com)• Manage influencer and social budgets, KPIs, and growth to ensure it hit overall brand goals.• Partnered with the paid social team to create on brand advertising content for new product launches and evergreen content to drive growth.• Worked cross-functionality to align brand strategies with our go-to-market calendar; .com presence, organic, paid, email, SMS, Amazon.• Established and maintained relationships with over 100 creators, agents, and managers. • Stay at the forefront of all new social trends and new functionality of each platform.
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  • American Influencer Association
    Senior Vp Of Marketing
    American Influencer Association Aug 2019 - Aug 2022
    Valencia, California, Us
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  • Henkel
    Vp Of Marketing
    Henkel Nov 2017 - Aug 2019
    Düsseldorf, North Rhine-Westphalia, De
    Led the brand calendar for campaign strategies. (concept to execution)Developed a marketing strategy for advertising, SEO, Social Media and sales/ promotions.Worked with different vendors to create promotional materials and product launches.Collaborated with key influencers to implement a solid marketing plan and create more exposure and brand awareness to the products. Managed a team to build the company from square one (Start-up) to 3.5 million in 3 years. Worked and managed each TKG sales rep weekly, to hit sales goals, targets and Initiatives.. Set sales strategies for execution of the team and achieved over 100% sales growth from year one to year two.Created new products from concept to creation.Launched over 70 new hair colors to retail and professional marketplaces. Launched all support products as well, with success in both channels of distribution. ( chain beauty supplies and retail)
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  • Pravana
    Vp Of Marketing
    Pravana 2013 - Aug 2019
    Los Angeles, California, Us
    Manage and oversee new product development, merchandising materials, ads, social media, and promotional strategies. Guide our marketing team to maintain focus execute strategies and hit our deadlines-Manage new product testing, market research, and production with our vendors- Manage all store and promotional merchandising-Handle online and print ads- Mange content for social media and website content
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  • Pravana
    V.P. Of Marketing
    Pravana 2009 - 2013
    Los Angeles, California, Us
    Manage and oversee new product development, merchandising materials, ads, social media, and promotional strategies. Guide our marketing team to maintain focus execute strategies and hit our deadlines-Manage new product testing, market research, and production with our vendors- Manage all store and promotional merchandising-Handle online and print ads- Mange content for social media and website content
    View

Bethany Crellin Education Details

  • California Lutheran University
    California Lutheran University
    Communications/Marketing
  • Hart
    Hart

Frequently Asked Questions about Bethany Crellin

What company does Bethany Crellin work for?

Bethany Crellin works for Gopure

What is Bethany Crellin's role at the current company?

Bethany Crellin's current role is Senior VP of Marketing.

What is Bethany Crellin's email address?

Bethany Crellin's email address is bc****@****rds.com

What is Bethany Crellin's direct phone number?

Bethany Crellin's direct phone number is (818)-340*****

What schools did Bethany Crellin attend?

Bethany Crellin attended California Lutheran University, Hart.

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