Marketing Officer
CurrentResponsible for developing and executing a marketing strategy for The Vegan Society's VEG 1 multivitamin range. Day to day responsibilities include PPC advertising, paid social, content creation for social media, influencer marketing, print media and google ads, as well as maximising brand awareness through SEO, attending events and establishing partnerships. I have interacted with a variety of stakeholders throughout the supply chain to elevate the brand and drive business growth, for example with key projects such as the 2021 re-brand and packaging change, and the expansion of our range with a new product launch in 2022.