Bethany Doyle Email & Phone Number

Waynesburg, Pa, Us

Provide freelance marketing communication expertise in areas such as advertising, print collateral, annual reports, magazines, web design, and more. Offer editing, writing, layout and design, and consultation. See www.bdoylecreative.com for full details.

Waynesburg, Pa

Led University Relations Department of three full-time employees, three part-time employees and up to 15 freelancers/student workers to provide media relations, sports information and creative services to all departments within Waynesburg University. Created award-winning outdoor media campaign, newsletter, magazines and advertisements while developing new publications to serve diverse University community.• Editor and designer of University’s flagship publication, The Lamp, as well as a number of other publications used to drive alumni engagement, donor enhancement, prospective student interest and more.• Liaison to media outlets, providing news stories and feature stories generating thousands of media touches, including publicity from Boston to Seattle.• Member of Web Development Team and Strategic Marketing Committee — respected by peers, faculty and administration University wide.Key Achievements• Orchestrated marketing initiatives and creative for name change transition (Waynesburg College to Waynesburg University), earning an Award of Merit in the Admissions Advertising Awards competition.• Implemented identity standards and brand management initiatives, including a campus-wide “buy in” to the Identity Standards Manual.• Managed complete overhaul of new Waynesburg University website launched in Summer 2011, including content migration, new navigation structure and creative design, earning a Platinum Award from Marcom.• Strategically worked with University Admissions Office to bring all Admissions collateral in-house, providing numerous target audience strategies and creative design for over 20 printed pieces.

Huntington, In

Directed the Huntington University News Bureau, managing all media relations with local, regional and national media outlets. Redesigned athletics communication pieces resulting in award-winning publications and opportunities to encourage student-athlete recruitment. Wrote feature stories for publications and web.• Editor of internal publications including a monthly newsletter for President’s breakfast meeting.• Liaison to national institutional research inquiries, coordinating responses to surveys and reports impacting public perceptions of Huntington University.• Member of Marketing Task Force which implemented Admissions recruiting campaigns and all marketing efforts for institutional name change (Huntington College to Huntington University).Key Achievements• Member of the Web Development Team with key responsibility of content and navigation to a newly launched website in February 2005.• Generated marketing ideas for Lilly Matching Grant Campaign for Office of Institutional Advancement, resulting in a successful campaign immediately following the institution’s $50 million Capital Campaign.

Mba, Business

Ba, Journalism

Activities and Societies: Track & Field, Yearbook, Huntingtonian, Public Relations