Bethany Garcia Email and Phone Number

Responsible for bringing out-of-this-world digital and technical experiences to life through effective project management. Served as the primary point of contact for internal and external communications, acting as a liaison between clients and a team of developers, designers, and onsite technicians to ensure timely delivery of projects.-Detailed understanding of digital development and technical specifications-Ability to develop & track timelines that keep multiple programs moving in tandem-Responsible for making sure that all pieces of the puzzle come together onsite including, but not limited to: digital content, lighting, sound and physical fabrication-Presented progress to clients throughout the lifecycle of a project to ensure each deliverable meets or exceeds the proposed needs and allocated budget-Experience in quality assurance for a diverse range of projects, agencies and clientsClient Experience: Google, Boeing, Netflix, Salesforce, Chevy, GM Envolve, GM Powered Solutions, GM BrightDrop, Toyota, Cadillac, Porsche, Trane, IBM, JetBlue, Detroit Lions, T-Mobile, Nissan, Wyndham, and many more

Leading edge digital expertise with a deep knowledge of brand experience and engagement, 24G is a digital transformation agency comprised of four distinct companies. We help clients digitally transform how they market, train, and communicate through creativity, engagement, data, and technology.24G Experiential | ClutchKnown for unforgettable experiential marketing activations, 24G Experiential builds award-winning digital experiences for mobile marketing, conferences, trade shows, and other live events.

Responsible for managing a team of experiential producers and associate producers throughout the planning and execution process of both virtual and live events. Responsibilities include leading the fabrication, programming, coordination, communication and overall execution of event programming with the guarantee of on-time and on-budget delivery.

Client Experience: Microsoft, Express, Facebook, Accenture, LL Flooring, DSW Shoes, Belk, Pier 1 Imports, Anheuser-Busch, Hollister, Philosophy Skincare, Cleveland Cavaliers, Oribe, Bayer, TD Ameritrade, Redbull, Polo Ralph Lauren, Denver Nuggets, Western Union, Abercrombie, and Simon Premium Outlets.Activate is a full service experiential marketing agency specializing in the conceptualization, design, fabrication, and execution of premium branded experiences. From massive music festivals, and sporting events to retail experiences and mobile tours, Activate creates lasting and unique impressions for thousands of consumers at a time. Let us activate your brand by creating a custom branding solution for your most complex challenges.Specialties:Environmental Design & Fabrication | Mobile Tours | Trade Show Design & Production | Brand Launches | Influencer Events | Pop Up Shops | PR Events | Social Media Integration | Sponsorship Activations• Drove and managed conceptualization, fabrication, and execution of events, mobile tours, pop-up shops, sponsorship activations, and trade shows.• Lead entire production process from development through on-site execution, managing every step along the way.• Generated extremely thorough production documentation: Run of Show, Staffing Plans, Budgets, Artwork Approvals, Statements of Work, and Recaps.• Managed external vendors to ensure quality and timeline of deliverables is hit.• Worked directly with fabricators to ensure exhibits, and displays are built on time, on budget, and to specification.• Managed budgets, and reconciling costs through P&L.• Extensive experience onsite leading indoor and outdoor trade show and event setups.• Hired, trained and oversaw brand ambassadors and onsite local labor assistance.• Managed Inventory and route for all traveling assets and items.

As a Marketing and Social Media Associate, I provided assistance to the Marketing and Media Development Manager and Graphic Designers to attract and interact with targeted virtual communities, network users and other marketing efforts. I was responsible for assisting with various projects including strategies and execution for product launches, tradeshows, and off-site events, as well as assisted in building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. In this position I generated, edited, published and shared content that built meaningful connections, and set up and optimized company pages within each platform to increase the visibility of the company's social content.

Utilized the Design Thinking process to develop an integrated marketing campaign that met client's wants, needs, and desires. Produced marketing materials and communication strategies through target market research and collaborative ideation.

Co-led a team of 20 students for Grand Valley State University's National Student Advertising Competition Team during the 2017-2018 academic year. Directed both primary and secondary research for the team while collaborating with internal, multi-disciplinary teams to develop an integrated marketing campaign for Ocean Spray Cranberries.

Responsible for managing a team of 5+ photographers, approving work for publication, assigning projects, collaborating with writers, and facilitating group meetings.

As a peer research consultant, I aided a diverse array of students in the exploration and location of obscure scholarly resources to empower student learning. I worked specifically in developing research strategies, evaluating sources, and brainstorming keywords.

As a social media intern at Grand Occasions, I created branded content, scheduled and managed daily social media posts for multiple platforms, contributed to a website redesign project, assisted in event planning, and conducted keyword analysis. Through my efforts, I was able to increase platform engagement and impressions on Facebook, Instagram, Twitter, and Pinterest. I also created engaging blog content and conducted research based on client needs and future marketing opportunities.