Bethany Hampton Email & Phone Number

Denniston, Kentucky, United States

Developing land to sell lots for a gated modern cabin community with amenities (swim lake, fish pond, pavilions, water slides, pickle ball court). The property is strategically located between Red River Gorge and Cave Run Lake and provides the best that Kentucky has to offer.www.skyridgeretreats.com

Lawrenceburg, Indiana, United States

www.schoolkitz.com

Incite is a full service market research firm offering strategic consulting on research issues, highly skilled moderators and detailed project managers.

Responsible for achieving volume and profit goals for Iams cat food.• Managed the pet food recall of March 2007 after 90% of wet food business was completely removed from retailer shelves and many consumers stopped buying dry food due to lack of trust in the brand. Created marketing which inspired consumers to trust and bolster trial of dry food to help recover profit. New trial continually increased and reached its highest levels in 5 years in December 2007. • Re-launched the entire dry food line-up to re-energize sales post-recall, and continually increasing sales for the last 13 months.• Developed objectives, goals and strategies via annual full business review and planning sessions projected to deliver a 13% increase vs. the previous year.• Planned and bought media nationally and secured celebrity spokesperson Felicity Huffman to secure placement of Iams Home for the Holiday program on Oprah TV show. • Actively trained, coached & reviewed 3 assistant brand managers.

Led global launch of new brand of female adult incontinence product for P&G.• Identified project that forecasts a net present value (NPV) in excess of $XXM. Entry into category will deliver revenue of $XXM with the launch of full line-up. New brand will improve overall gross margin X% in the P&G feminine care category.• Motivated diverse team by addressing teamwork issues and setting clear objectives and strategies to develop the branding including; consumer understanding, segmentation and target selection, brand equity strategy development, design theme, marketing plans and distribution roll out plans.• Managed pilot Procter & Gamble agency model that utilized best performers of different agencies to become a sub-agency.

Led global growth and development of Kandoo brand. • Led diverse team in designing and executing consumer research globally to define the global consumer target. • Developed brand’s highest scoring concept through extensive consumer research.• Launched new global initiatives to grow the brand. One of the initiatives is at a 5% share of the highly fragmented North American market.• Single point of contact for global expansion; in particular worked with China on expanding brand into their region by creating shared resources to help communicate and deploy the successful business techniques of North America and Western Europe.

• Led North American commercial team in creating $XXXM holistic marketing plan for Dawn, Joy and Ivory for FY05/06 resulting in 5% increase vs. previous year.• Oversaw creation of all TV commercials aired for fiscal year, including highest scoring copy in category to date.• Launched Dawn Direct Foam, a margin enhancing premium brand that delivered $XM NPV. Also secured and managed $XXM marketing budget and global initiative team with over 50 team members. • Led Dawn with Bleach Alternative initiative team and marketing plan; achieved 100% of year 1 volume goals within first six months.• Helped secure Dawn’s first large merchandising event (feature and display) at Wal-Mart with Bleach Alternative; resulted in nearly 30% of volume sold during period and was #1 item in Dish category. • Led FY04/05 New Employee Work Team; helped acclimate and train over 30 new hires and transfers into marketing department.

• Conducted monthly customer business analysis; responded to fluctuations in volume.• Pioneered the Snacks and Beverage Retail Marketing role - helped create value and define work for position.• Sole facilitator between brand and customer teams; communicated brand’s strategic direction to customer teams, and helped brand team create advertising consistent with retailer’s strategy. • Improved coupon ROI by 47% by lowering costs and increasing incremental volume vs. solo coupons.• Created and negotiated marketing alliances with Kellogg’s and Crayola across Snacks & Beverage brands. • Designed, developed and executed retailer marketing for many Snacks and Beverage initiatives.

Project Manager/Manufacturing Engineer, North Chicago, IL• Coordinated interdepartmental team for scale-up of new products from R&D to manufacturing.• Led team in planning, design, and installation of ten equipment projects that resulted to annual savings of $200K.Third Shift Supervisor, Altavista, VA• Managed staff of sixteen line operators and performed quarterly annual reviews.• Solved daily problems with supporting electrician and maintenance coordinator to maintain cycle time.Process Engineer, Casa Grande, AZ• Contributed to a $52 million start-up project team to increase global capacity of infant formula. • Managed contractors, defined work, generated bid documents, and awarded bids for sterilizing equipment.Manufacturing Engineer, North Chicago, IL• Corrected and avoided replacement of malfunctioning system through process design improvements. • Designed significant ergonomic improvement for operators; saved the company $44K annually.

Mba, Business

Activities and Societies: GPA 3.5/4.0 • Elected: Challenge for Charity Representative, Marketing Social Director • Member: Entrepreneur.

Bachelor Of Science, Chemical Engineering

Activities and Societies: GPA 3.5/4.0 • Awarded: MSU athlete with second highest GPA, Engineering Department Scholarship, Midland.

Pre-Engineering

Activities and Societies: • Awarded: Gymnast with highest GPA, Dean’s List, Most Improved Gymnast for two years in a row • Member: Varsity.

Education record