Miller Coors Account

Creative developer of branded promotional campaigns for global and craft beer companies including Anheuser-Busch, Boulevard Brewing Co, Founders Brewing Co, and Stone Brewing Co.Source and run production on $12mm of on- and off-premise display, signage, promotional products and giveaways, creating and maintaining strong client relationships.Streamline buying process for craft breweries to reduce inefficiencies of supplier network and leverage InnerWorkings' annual spend, saving clients an average of 18% while increasing sales numbers internally year-over-year and developing a strong supplier baseManage the production process for ~$9M of annual nationwide dealer loader programs for large scale domestic brewing brand, introducing new and innovative display conceptsDevelop unique financial reports for breweries and national distributor networks, demonstrating client cost saving measures and supporting client accounting team.Lead the development of two craft beer brands' distributor POS and POP e-stores by coordinating development with IT, client sales teams and back office, distributors and suppliers; annual spend estimated at ~$1M each per year

Developed creative new product launches, seasonal/regional focused dealer loaders, and multi-item brand giveaways, maintaining brand guidelines and integrity for beer, wine, and spirits companies including Diageo, Sazerac and Anheuser-BuschCoordinated communication between procurement buyers and national and regional sales teams during ideation and production, gaining intracompany support on brand decisionsSynchronized logistics of fulfillment and drop ships to nationwide network resulting in condensed shipping timelines and faster delivery to account locationsUtilized domestic and international suppliers to present creative and premium pieces, remaining within budget parameters and exceeding client goals

Developed and produced signage and branded materials for domestic and Caribbean beer and spirits companies, exceeding sales goals and posting department's largest growthManaged overseas logistics and import processes between China, Mexico, US and Caribbean Islands, facilitating quicker customs clearance and lower duty feesCoordinated the launch and development of largest internal sourcing team for small and medium off-shore beer and spirits clientele

Word of Mouth Marketing and Social Media• Created blog posts about global consumer brands employing social media as promotional tools• Assisted with word of mouth conferences for senior social media executives in Fortune 500 corporations• Interacted with Fortune 500 companies to teach the importance of social media and how to proactively and positively engage with consumers