Bethany Latta Email & Phone Number

Currently support Phenom. Previously supported Sitecore and Ricoh USA, Inc.

Rochester, New York, United States

Support Breakaway Communications; previously supported Philips North America and L3Harris Technologies

Rochester, Ny

Communications – Develop and implement strategic, measurable and highly-collaborative programs combining global public/internal/analyst relations, marketing, social and sales efforts. – Develop range of external communications materials including press releases, statements, Q&As, social content and client communications.– Distill complicated service offerings and technologies for clients in areas including healthcare, computer processing, cloud, AI and cybersecurity – making information digestible for a broad range of audiences. – Media train and coach executives on message retention via mock interviews in preparation for press interviews.– Manage crisis communications and reputation issues for multiple clients. – Range of event experience from large scale customer events with more than 40 press and analyst attendees to 20-person healthcare influencer roundtables at HIMSS. – Lead social programs, launched employee social advocacy programs and previous digital lead for Text100 Rochester.Business & Leadership– A team lead on accounts generating $1 million+ in annual agency revenue. – Manage budgets, financial forecasting, scope of work creation and out of pocket / capacity tracking and planning for clients. – Regularly contribute to new business initiatives for agency including prospect outreach and screening, proposal creation and live pitch participation. – Member of the Rochester leadership team for 10+ years, help with hiring and assist with office operations. – Managed more than 10 direct reports at Text100, helping navigate their careers, identify ideal client mix and assist with their managing of junior account staffers.– Lead for Rochester capacity, responsible for staffing more than a dozen employees across agency’s North American accounts.

Rochester, New York Area

Rochester, New York Area

Webmaster of PRSA Rochester 2013 - 2014Secretary of PRSA Rochester 2011 - 2012Treasurer 2008 - 2010Co-chair 2009 NE District ConferenceCommittee Member 2007 NE District Conference2008 Rising Star Award Recipient

Rochester, New York Area

– Account executive for 15 agency accounts in a variety of industries including manufacturing, hotel/tourism, economic development and professional services. – Developed brand strategy for clients, inclusive of research, client interviews, marketing plan development, writing of branding report and presentation of findings to clients and their organizations.– Wrote and coordinated development of websites and e-business strategy for clients.– Defined print specification for client projects, met with printing vendors and managed production.– Researched media buy options, met with advertising representatives and placed insertion orders.– Coordinated all public relations activities including pr strategy, media relations, news release writing/distribution, media research, special event planning and writing for agency and accounts. – Planned new business presentations, wrote proposals and participated in pitches.