Bethany Leonard Email & Phone Number

Sandpoint, Idaho, United States

-Lead a team of 16 direct and indirect reports-Collaborate with global finance specialists to execute monthly forecasts-Define metrics for new reporting data warehouse-Improve processes to integrate recent company acquisitions-Develop revenue and profitability reporting for the top 50 accounts-Incorporate business intelligence insights into day-to-day company operations

Sandpoint, Idaho, United States

-Support annual budgeting and monthly forecasting to guide strategic and tactical decision making -Analyze information and deliver insights to make initiatives more efficient and effective -Increase productivity by developing automated reporting/forecasting tools and dashboards within Tableau and Google Sheets.-Support key account leaders through analytics, reporting, and regular meetings -Provide analysis of trends and forecasts and recommend actions for optimization-Accurately track actual versus forecasted expenses-Act as finance and operations system expert

Sandpoint, Idaho

-Support management team with profitability analysis, spending tracking, and other financial reporting.-Measure financial performance, create best practices, and outline accountability metrics for 3 teams supporting 15 clients.-Forecast and recap team and project costs.-Manage quarterly purchase order request and invoice processes for multiple teams.-Administer and architect time keeping and expense tracking systems.

Sandpoint, Id

-Establish structure within a growing business to measure financial performance, improve forecast accuracy, create best practices, and accountability metrics.-Forecast and recap team and project costs for $19M annual business supporting 7 clients.-Manage quarterly purchase order request and invoice processes.-Administer and architect time keeping and expense tracking systems for 45+ users.-Support management team with profitability analysis, spending tracking, and other financial reporting.

Sandpoint, Idaho

Define and support the marketing strategy for Thorne Research. Establish a data-driven culture to drive customer retention, customer acquisition, and revenues.• Generate monthly marketing dashboard measuring KPIs for promotions, communication platforms, and content marketing.• Analyze multiple data sources to improve digital traffic, sales conversion, customer acquisition and product sales mix.• Lead quarterly promotional planning including product selection, pricing, and asset deployment.• Manage marketing aspects of $27M Amazon business. Work with internal and external creative teams to publish 203 enhanced content product pages, unique product videos, and branded landing page.• Create, track, and optimize Amazon advertising activities for $787k ad budget. Establish mix of AMS key word campaigns, headline search, product display, and external AMG retargeting campaign.• Partner with Finance and R&D to establish profitability measures for new product development milestones including net present value and internal rate of return over the lifecycle of the item.

Sandpoint, Id

Analyzed and recommended sales, cost and investment improvements to company leadership. Supported sales force, inventory, and product development teams with quantitative data to deliver business results.• Led cross-functional cash flow initiative to insource production, reduce inventory write-offs, rationalize SKUs and evaluate shipping costs to save over $4M in 2016.• Evaluated distributor profitability and sales scenarios that led to consolidation of distribution partnerships and updated pricing agreements.• Created promotional discount matrix for key customers aligning top-line sales with annual growth goals to increase sales by $1M.• Proposed new customer guidelines for standard order frequencies and purchase quantities to improve shipping and processing efficiency by $100k annually.• Established daily, weekly and monthly reporting cadence for key customers and products. Developed new reporting system to reduce processing time up to 75%.

Greater Minneapolis-St. Paul Area

Oversaw execution of clearance pricing strategies and financial forecast for $4B in annual in-store and online inventory. •Drove planning and execution of year-end Apparel & Accessories clearance event which generated $5M profit; developed company guidelines for mobile and clearance coupon programs.•Championed technical and operational efficiencies within the team including expansion of off-shore and automation capabilities; reduced weekly program execution time by 20%. •Trained, developed and empowered team of 6 direct reports with varying levels of work experience; promoted 2 team members.•Led 14 indirect reports to flawlessly execute new processes across 8 systems for omnichannel clearance management.•Partnered with cross-functional Clearance Steering Committee to manage resources and communication for holidays.

Greater Minneapolis-St. Paul Area

Managed team to maximize profit for $1.2B in annual clearance inventory by planning, executing, and forecasting clearance pricing programs.•Strategically assigned projects, provided direct feedback, assessed strengths and opportunities, and groomed leadership skills to promote 3 team members to the next level.•Delivered clearance pricing plans for key retail timeframes including Toys 4th quarter transition, Christmas and Easter.•Supported multiple corporate initiatives to improve store expenses and HQ operating efficiencies. •Gained support for $3.5M budget to create new reporting engine by developing a long-term technology roadmap.•Ideated and implemented new merchant focused processes and tools for streamlined and simplified workload across the company.

Greater Minneapolis-St. Paul Area

Led team of Pricing Experts to drive profitable sales through innovative strategic pricing solutions tailored to individual business scenarios. •Contributed to $1B profit increase through collaborative and tailored pricing solutions across everyday, promotional, competitive, and clearance pricing disciplines.•Piloted and rolled out competitive pricing Rollback Tracker process for all commodity businesses; resulted in $1.7M incremental gross margin. •Reduced unproductive price cuts by 20% and provided optimal discount analysis to improve incremental sales ratio.•Expanded clearance price point optimization on key high-turnover categories resulting in $480k in profit increase.

Greater Minneapolis-St. Paul Area

Analyzed and consulted merchants on full spectrum everyday and promotional pricing, advertising strategy, and market/guest shopping patterns.•Utilized statistical pricing software to create end-to-end assortment pricing recommendations.•Tested effectiveness of gift card offers and promotional weekly ad pricing by creating test and control store groups; increased year-over-year promotional benefit by 36%. •Launched innovative analysis process using promotional sales matrices to highlight complimentary and cannibalistic brand relationships.•Trained and mentored interns and new Business Analysts as they prepared for placement into their own businesses.

Greater Minneapolis-St. Paul Area

Managed end-to-end inventory and supply chain for $104M frozen food categories including analyzing, forecasting, ordering, distribution, and replenishment for all 1800 Target Store locations.•Received Six Sigma Greenbelt Certification for creating new promotional replenishment best practices and reducing average inventory per store by 4%.•Improved direct-to-store vendor execution through collaborative planning; delivered first ever green company scorecard.•Received Director’s Award and Six Sigma Partnership Award for creating Grocery Sampling Best Methods; drove 98% increase in sales lift and 9% increase in-stock percent.

Bsb, Marketing

Activities and Societies: Alpha Chi Omega, Ski & Snowboarding Club, Intramural sports

Bsb, Marketing