Assistant Account Executive
CurrentIn this role, I provided support to a large team of account managers who were responsible for managing a diverse group of clients. I fostered strong relationships with clients by actively listening to their needs and regularly communicating with them. This allowed me to gain insight into their unique business challenges and advertising requirements. I also identified any obstacles and worked to mitigate risks associated with client projects.Additionally, I planned and executed advertising activities across various mediums such as email, direct mail, digital media, video, radio, website, print, logo design, internal guidelines, and social media. To ensure the success of these campaigns, I conducted market research to analyze, adjust, and redirect campaign requirements.I primarily worked with one major client and one smaller client. However, I also simultaneously managed 2-3 additional accounts. As a project manager, I collaborated with approximately 8 other agency departments to lead client projects, maintain timelines, and ensure that deliverables met clients' strategies and expectations.I also served on the implementation team that rolled out new project management software. This initiative resulted in increased agency productivity and efficiency. I facilitated project kickoff meetings and conducted weekly stakeholder calls to develop marketing strategies and project budgets that aligned with client goals and market demands. I then communicated advertising goals to internal teams and worked with them to develop creative and strategic deliverables that met the client's goals.
