Bethany Padusenko Email & Phone Number

* Responsible for the overall health, functionality and data integrity of the Raiser’s Edge databases and related & linked systems. * Overseas all training that pertains to TGIC I SWG’s databases.* Developing, reporting and providing guidance through analysis to the ELT/SLT team in order to determine strategic direction.• Partner with end users to define and develop SAP Crystal Reports • Develop data extracts and conduct analysis for Directors and VP’s on an ad-hoc basis• Provide list management and post campaign analysis for marketing campaigns• Perform data validation tasks and update database to record marketing initiatives and donor contacts• Provide design input into the overall database architecture and supporting processes

Guelph

Guelph

• Help craft analytical solutions to support Clients’ business objectives through query, reporting and knowledge discovery techniques • Industry experience including: Pharmaceutical, Not-For-Profit, Retail, Telecommunications, Automotive and Utilitieso Developed predictive model to estimate natural gas usage for office buildings based on building characteristics and locationo Maintain and determine monthly drug sample allocations for pharmaceutical repso Developed models to support acquisition, cross-sell, retention and reactivationo Conducted several analysis to profile customer base and determine opportunities for growth

• Provide leading edge decision support, analytical and statistical services through analysis, modelling and segmentation• Prepare, execute and conduct post-campaign statistical analysis and provide input to report preparation• Create and provide analytical reports that allow marketers to better understand their customers and the complexities of their markets• Provide detailed analysis of consumer behaviour and presented results to company president and senior executives

• Performed statistical analysis and modelling on customer information to aid in marketing objectives• Key analyst in determining attrition rate and product migration within the MasterCard suite of products• Member of a cross-functional team providing analytical support on an adhoc basis