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Bethany Patton is listed as Creative Director at Third Spac_ Studios, based in Rochester, New York, United States. AeroLeads shows phone signal with area code 585 and a matched LinkedIn profile for Bethany Patton.
Bethany Patton previously worked as Associate Creative Director at Via Studio and Creative Director at Brandmint. Bethany Patton holds Bachelor Of Fine Arts (B.F.A.), Visual Communications With A Focus On Advertising from Cazenovia College.
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Award-winning and losing Creative Director with 9+ years of experience in advertising in the hospitality, automotive, entertainment, retail, healthcare, luxury, beverage, tech, charity, and restaurant industries. Skilled in creative strategy, art direction, graphic design, and branding. Interested in the effect of design on social infrastructure, and third spaces.Clients include Lincoln, Hilton Hotels, Flower City Union (FKA Rochester Rhinos), Rochester Knighthawks, Bud Light, Labatt, The City of Rochester, Virginia Hospital & Healthcare Association, Monroe Community College, Louisville Public Media, Dare to Care, ScholarRx, Parks Alliance of Louisville, and Monroe County.
Listed skills include Social Media, Photoshop, Microsoft Office, Microsoft Word, and 48 others.
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Led brand development initiatives, including market research, audits, and design.Developed internal strategies for brand launches, industry partnerships, and product line extensions, driving business growth and market presence.Collaborated with stakeholders to plan and execute experiential marketing initiatives, effectively optimizing brand visibility and customer engagement.
Louisville, Kentucky, Us
Collaborated with the Director of Strategy to research, present, and direct multichannel marketing campaigns, and brand strategies for large-scale charitable organizations. Led design for logos, brand guidelines, social media content, digital marketing, billboards, and brand collateral while working closely with Project Managers for clients in the beverage, hospitality, tech, and education industries.Oversaw the hiring of freelance and full-time creative staff by writing job descriptions, posting across networks, and vetting incoming candidates. Prioritized internal brand recognition and social acceptance by developing and promoting case studies with Content Strategist across the web and social media platforms.Increased organizational workflow by systematizing internal cloud assets, and creating presentation deck templates. Analyzed and leveraged emerging market, technology, and pop culture trends across in-house and client media.
Rochester, Ny, Us
Supervised 93 accounts, project manager for over 170 projects including art direction for brand development, the visual design of front-end web development, and creative strategies for cross-channel campaigns.Designed 18 brand identities, including 40 logos for the hospitality, retail, manufacturing, health, and public service industries led presentations throughout process. Expanded 50% of projects into websites, promotional print materials, photography, or packaging design by exceeding client expectations, meeting project deadlines, and budgets. Built 30 websites on Squarespace, WordPress, and Shopify by communicating art direction with Developer, writing search engine optimization (SEO) copy using Google Keyword Planner, designing wireframes and site maps in Sketch or Adobe XD, and styling using basic HTML and CSS.Improved accuracy and creativity of pitches and response for proposals (RFP) by preparing materials, and encouraging cross-departmental collaboration resulting in a 30% increase in revenue every year since hired by increased trust and client retention.Aided Photographer in photo and video production through concept development, on-set prop assistance, and food stylist, edited post-production photos for campaign assets including out-of-home (OOH) billboards, print design, motion graphics, and social media posts. Food styling art direction has gained client national media attention.Managed talent acquisition for departmental growth by expanding network, writing job posts, designing application User Interface (UI), coding JSON-LD structured data for SEO, and interviewing creative candidates, growing the number of qualified candidates by over 200%.Strived to expand offerings and grow business. Successfully implemented Snapchat campaigns, rush service, and brand workshops.Educated and inspired the local community by presenting 15-75 person small business marketing workshops and has mentored 11 students to develop skills and foster interests.
Rochester, Ny, Us
Lead content creator for over a dozen social media marketing accounts, about half of all client accounts existing at this time. Clients included in the automotive, entertainment, fashion, real estate, hospitality, sports industries. Used Adobe Photoshop to create posts adhering to brand guidelines and Facebook Advertising Policy to improve ad quality and maximizing campaign budgets.Improved project efficiency by introducing social media content calendars, time tracking, organized shared digital assets and creating a cloud-based system of client libraries using Google App Suite and Adobe Creative Cloud.Reduced production cost by researching, retouching, and editing stock photography for Facebook and Instagram posts while adhering to brand guidelines.Analyzed data for paid social media with Facebook Ads Manager and strategized future content development based on key performance indicators (KPI) results and key marketing objectives.Designed all creative inhouse deliverables including shooting and editing photos of staff, illustrating informational graphics for sales collateral, social media posts, wrote SEO blog posts, and while completing daily assignments.
Rochester, Ny, Us
Developed multitasking skills by maintaining appealing displays for a retail environment while driving product sales by educating customers on products.Communicated with team members to prioritize and efficiently complete daily assignments.
Rochester, Ny, Us
Processed customer transactions and provided customer service.Managed self-checkout and assisted customers.Develop a grass-roots understanding of consumer brand and consumer purchase behavior.
Victor, Ny, Us
Worked under the guidance of the Creative Director to edit existing files in Adobe InDesign.Collaborated with project team members to design a logo, and develop a marketing strategy for a non-profit client. Pitched marketing proposal to agency staff.
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Bethany Patton works for Third Spac_ Studios.
Bethany Patton is listed as Creative Director at Third Spac_ Studios.
AeroLeads has found 1 phone signal(s) with area code 585 for Bethany Patton at Third Spac_ Studios.
Bethany Patton is based in Rochester, New York, United States while working with Third Spac_ Studios.
Bethany Patton has worked for Third Spac_ Studios, Via Studio, Brandmint, Wegmans Food Markets, and Dixon Schwabl Advertising.
You can use AeroLeads to view verified contact signals for Bethany Patton at Third Spac_ Studios, including work email, phone, and LinkedIn data when available.
Bethany Patton holds Bachelor Of Fine Arts (B.F.A.), Visual Communications With A Focus On Advertising from Cazenovia College.
Bethany Patton is listed with skills including Social Media, Photoshop, Microsoft Office, Microsoft Word, Time Management, Adobe Creative Suite, Microsoft Excel, and Customer Service.
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