Bethany Pirtle Email & Phone Number

I work closely with an incredible team of Brand, Marketing, Design and Product professionals. At a high level, our team focuses on identifying needs and opportunities within a market and creating products and solutions to meet the needs of the consumers in that market. Cosmos develops and manufactures pet and personal care products, and our goal is to win pet parents in the aisle of the store and also at home when they use our products. This process starts with understanding and empathizing with our consumers, their use cases and buying preferences. We seek to understand their motivations and develop products that have features that are meaningful to them and differentiated from the competition. We then apply this same methodology of understanding and empathizing with our customers, the retailers, and distributors, to create market-specific strategies that allow them to communicate and position our products in ways that win in the marketplace.

Wentzville, Mo

8100 West Florissant Ave. St. Louis, Mo 63136

CommunicationsLead public relations initiatives for Commercial & Residential Solutions consisting of strategic PR planning and coordination with agency partners including the development of a platform-wide Thought Leadership program defining the strategy, roll-out and implementation tactics. Initiated a global internal PR program including increased communications, best practice sharing and transitioning the business to a new media monitoring capability to enable better insights for communication goals. Co-lead the Brand and Communication Council with Emerson marketing professionals to engage, develop and deploy strategic marketing and brand initiatives.Content MarketingLead a content development team of designers and messaging specialists who develop communication and lead-generation content for campaigns, web pages, and digital advertising and messaging campaigns. Our team also develops brand guidelines and best practice playbooks as well as provides strategic and tactical content marketing support to the brands, businesses and events within Commercial & Residential Solutions globally.

8100 West Florissant Ave. St. Louis, Mo 63136

Strategic Direction:Lead Integrated Marketing efforts within an internal centralized marketing agency which services several businesses within Commercial and Residential Solutions. - Direct strategy, resources and budgeting for group growth and development to service ever-changing needs of the business relating to digital marketing needs.-Market group's capabilities within the businessIntegrated Marketing Capabilities:- Lead initiatives in the creative marketing team specific to e-Commerce marketing communications including: logos/icons/infographics, visual brand language, copy-writing, literature pieces, e-Commerce marketing landscape audits, content generation, review monitoring, user experience concepting, web-page development, e-Commerce user interface, video development, script-writing, product and lifestyle photography, social media strategy, execution and monitoring, digital and programmatic advertising, digital asset management, content management, product information management and coordination and search engine optimization through e-Commerce product listings for online marketplaces (Amazon, Web Pages and Distributor sites).

St. Louis, Mo

Strategic Marketing Planning: Work with VP of Sales and Marketing and eBusiness to develop business and department goals for product launches and product marketing in both retail and digital environments.Retail Marketing: Direct Graphic and Marketing Departments in the conceptualization and production of support materials for product marketing including point of purchase displays for national retailers, including The Home Depot for RIDGID Wet/Dry Vacs, and various National Home center and Hardware chains with the WORKSHOP Wet/Dry Vac brand.Digital Marketing: Direct Graphic and Marketing Department in Digital Merchandising Projects for proper marketing messaging, visual communication and user flow/experience on websites and product display pages such as Amazon A+ Page Listings, Thehomedepot.com and workshopvacs.com. Projects include identifying target audience, and personas, developing proper marketing messages and creative and executing campaigns through written word, infographics, imagery, videography, user experience, and search engine optimization.

Greater St. Louis Area

• Performed and Directed team to conduct Market Analysis to Specify and Define the New Product Development Road-map.• Lead New Product Development Process from creation of goals, to performing and also collaborating with In-House Industrial Design and Engineering as well as Over-Seas Vendors to develop products from conception to manufacturing and distribution.• Began re-branding initiative for Emerson Fans including defining new brand guidelines through website, catalog and packaging.

Perform Market Analysis by Evaluating the Home Décor and Lighting Industries as well as Customer Surveys to Specify and Define the New Product Development Roadmap (Product Launch Targets and Their Specifications) for each Product Launch Cycle, Guide the Project Manager to ensure New Product Development Process Stays on Track, Manage the Design Department and Provide Creative Direction to the In -House Design Team for all New Product Design and Graphic Design for all Printed Materials, Ensure Design Intentions and Visual Brand Language is Held with Integrity for all Products and Supporting Material, Conceptualize and Implement the Production of Marketing Initiatives through Printed Media and Point of Purchase Displays, Design Product and Graphics as a Part of the Design Team, Correspond with Over-Seas Production Vendors on Individual Project Development, Engage in Sales and Marketing Presentations to Reps, Provide Merchandising Layouts and Interior Design and Act as Project Manager for the Merchandising and Brand Representation in the Dallas Market Center Showroom

Managed Creative Projects Including the Direction and Development of Printed Marketing Material and New Product Design, Conducted Product Research, Collaborated with Customers and the Sales Department to as a part of the Product Development Process before Designing Ceiling Fan, Light Fixture and Remote Control Concepts, Collaborated with In-House Engineering and Over-Seas Manufacturing to Review Designs for Quality, Construction and Design Intention, Provided Designs for Point of Purchase Displays and the Interior Design and Merchandising of the Dallas Market Center Showroom, Aided with Graphic Design of Packaging and Graphic Layouts for Product Catalog, Developed Graphic Standards Manual for all Product Packaging

Provided Product Research, Designed all New Products as sole Industrial Designer, Worked with In House Engineering and Over-Seas Manufacturing to Actualize Concepts through the New Product Development Process, Provided and Implemented the Interior Design for Merchandising the Dallas Market Center Showroom, Aided with Creative Direction of Graphic Design of Packaging and Product Catalog

St. Louis, Mo

Conceptualized, Designed and Developed Ceiling Fan Product Design, Remote Control Product Design, Merchandising Showroom Vignette Design and Catalog Layout Concepts

Bachelor'S In Industrial Design, Industrial Design

Activities and Societies: College of Architecture Design and Construction Student Ambassador VP IDSA Student Chapter Auburn University

Education record