Bethany Robert Email & Phone Number

Los Angeles, California, United States

• Responsible for interviewing, qualifying, and managing 50 - 200 temporary staff at large-scale events including collegiate banquets, professional sporting events and concerts at high-security stadiums throughout Los Angeles and Orange County, CA.• Worked with Instawork’s core regional team to identify and generate leads to create partnerships.

Los Angeles, California, United States

• Worked inter-departmentally and hand-in-hand with (6) KPMG offices nationwide to successfully plan and execute logistics for both internal and external meetings, events, parties, conferences, summits and seminars.• Managed project timelines, contract negotiation, venue selection, vendor coordination, budgeting and approvals, and reporting.• Managed deliverables with internal departments and external vendors including graphic design, invitations, production, communications and contracting.

Beverly Hills, California, United States

• Effectively produced and coordinated all aspects of large, private upscale events including: Weddings, Bar Mitzvahs, engagements, birthdays, and anniversary parties.• Coordinated all meetings with venues, all vendors, and clients.• Successfully managed events on-site, managed staff and vendors.

Los Angeles, California, United States

• Strategized marketing and event concepts for the El Paseo Shopping Center brand. • Produced 11 large-scale events for the El Paseo summer concert series from concept to activation. Produced 25 events in alignment with the summer movie series at the Edward’s Theatre mall.• Managed and developed marketing collateral, developed strategic marketing engagement opportunities to increase foot traffic at El Paseo. • Solicited and managed sponsors and engaged with current tenants at El Paseo.• Successfully managed all events on-site, managed staff and vendors.

Greater Los Angeles Area

• Managed and developed marketing collateral, created strategic execution plans, produced creative briefs, developed recruitment and fundraising strategies, solicited and managed major sponsors, measured KPIs and ROIs, and developed communications and social media strategies. • Worked inter-departmentally to successfully execute and manage all UWGLA segment, affinity group events and galas. Public speaker at various events.• Managed external vendors and consultants, logistics, scriptwriting, stage programming and production, event briefs, project plans, created and managed large budgets, event analyses, rewards, recognition and fulfillment.• Lead fundraising and recruitment initiatives for 5K, “HomeWalk”, including recruitment of nearly 11,000 participants and $1.2 million dollars fundraised. Managed all facets of DonorDrive, major sponsors’ relationships and corporate teams.

Los Angeles, California, United States

• Increased awareness of the 7-Eleven brand by managing 50 grand opening events at select 7-Eleven stores and venues across Southern California, as well as develop and execute a guerilla marketing strategy; Managed 2-10 staff per event and engaged consumers in a fun and strategic way. Responsible for providing thorough marketing recap reports to the client, managing logistics and inventory.• Successfully managed the accounts for two 5-month Strength in Action marketing campaign tours for the U.S Army, encompassing 3-5 cities a week at various high schools and large events across the United States. Qualified, hired and managed 15-18 staff per event remotely.• Managed the Nourish Snacks account, working directly with the Vice President of Marketing to activate 100 live events across northern California. Qualified, hired, and trained staff to manage events remotely. Managed all aspects of logistics for Safeway Stores; Exceeded sales goals and utilized Salesforce to measure data and track results.

Houston, Texas Area & Los Angeles, Ca

• Successfully executed and managed over 300 live experiential marketing events throughout the state of Texas and California, including the Hispanic Market. Clients included Starbucks, Proctor & Gamble, Washington Mutual, Cargill and Shell.• Responsible for qualifying, training and managing staff, expense reports, marketing reports, inventory management, communications, obtaining permits, logistics, travel arrangements, market research, conducting audits, and maintaining a rigid schedule and timelines.

Nationwide

- Drove awareness to the Maybelline brand by successfully executing a 3-month experiential marketing campaign tour, spanning over 25 cities across the United States, managing over 40 onsite events (exceeding 10,000 people at each event), and maintaining a tight, detailed schedule, in fast-paced environments. - Responsible for managing and training brand ambassadors, managing a team of make-up artists, event production, meeting distribution goals of promotional materials, expense, and budget management, operating a 17-foot trailer cross-country, coordinating complex travel arrangements, and communicating all facets of the production with the public relations team at Maybelline.

Bachelor'S Degree, Liberal Arts And Sciences/Liberal Studies

Study Abroad - Spanish Minor, Spanish Language And Literature

Study abroad program

Liberal Arts And Sciences/Liberal Studies

Activities and Societies: Member of the Women's Basketball Team

Liberal Arts And Sciences/Liberal Studies

Activities and Societies: Member of the Women's Basketball TeamBasketball

Associate Of Arts (A.A.), Liberal Arts And Sciences/Liberal Studies

Activities and Societies: Member of the Women's Basketball Team Member of the "NIACC Singers" - Show Choir

Bachelor Of Liberal Studies, Communications And Arts, Spanish

Activities and Societies: Division I collegiate athlete - basketball NIACC Singers group