Sr. Shopper Marketing Manager
Current- Establish clear strategies, positioning and activation plans to drive category / brand demand, penetration and or loyalty in collaboration with cross-functional partners.
- Develop and advance relationships with key stakeholders.
- Ensure executional excellence, leveraging internal and agency capabilities.
- Partner with analytics team to uncover and apply uncommon insights.
- Analyze, report and improve effectiveness and efficiencies (ROI) of investments.
- Understand competitive landscape environment and proactively share where industry and capabilities are heading.