Bethany Walker Email & Phone Number

Cook Profile Park

Marketing Specialist for the Healthcare Business Solutions division of Cook Medical.• Develop brand and overall messaging• Oversee all marketing projects from concept to distribution • Organize and manage internal team development program• Lead communication teams, act as point-of-contact and set strategy for assigned projects• Manage website content, marketing tools, and apps• Participate as a member of the Sustainability Team

Bloomington, In

• Develop and implement quarterly marketing plans• Oversee company re-branding efforts, including website overhaul • Direct point of contact for all vendor relationships• Create and manage webinar program• Manage social media accounts for company and affiliate sites• Plan first ever paid search conference and subsequent annual events• Liaison between Marketing and other internal departments• Participate as one of four members on the Leadership Team• Presented a session about social media, PPC, SEO, and Analytics to a group of small business owners

• Oversee all book-related projects including direct mail, email, advertising, and communications• Work with vendors to negotiate and purchase ad space, promotional items, and large projects• Develop yearly catalog schedule• Develop and maintain annual budget• Liaison between authors and business partners, and the Marketing department• Provide feedback to copywriters and designers in creating final products• Evaluate and research alternative products and processes to increase ROI• Travel throughout North America to staff educational conferences