Bethany Ware Email & Phone Number

Orlando, Florida, United States

• Lead the donor marketing team of professional staff, helping each flourish and make their bestcontribution to the Cru mission.• Develop an annual direct marketing strategy and manage its execution. Lead the strategic andcreative planning process for donor marketing within US Development. • Provide fundraising consulting, strategy, on-site training, and expertise to other Cru ministryleaders and development departments.• Manage an internal Cru marketing agency by providing all “agency” functions necessary toaccomplish development objectives and create significant cost savings. • Develop income and expense pro-form for the overall program and individual strategies. • Provide input to the creative process for every US Development and fundraising effort includingthe creative brief, attending all creative meetings, reviewing and editing copy and art.• Lead a fundraising testing and learning culture within US Development so results can be broadly shared with Cru ministries.

Orlando, Florida, United States

• Develop, implement, and manage an annual integrated planned giving marketing strategy and communications plan to encourage potential and existing donors to contribute through bequests, gifts of stock, bonds, real estate, and other gifts of net worth.• Submit annual budget proposal to the CEO of the Cru Foundation which supports the marketing plan and priorities.• Oversee a team of freelancers (writers, designers, proofers, data, etc.) by reviewing their writing and graphic designs and suggesting changes and edits to ensure that we fall within AP (industry) standards and are achieving the overall strategic goals of Cru Foundation.• Develop and maintain all planned giving collateral and marketing materials including but not limited to print materials (planned giving tool kit) and digital content (e-newsletters and website).• Write effective and compelling copy for planned giving marketing materials including but not limited to email newsletters, receipt inserts, and self-mailers. • Ensure all planned gifts are appropriately handled with careful administration in accordance with protocol, process paperwork, and acknowledge receipt of all planned gifts in a timely manner.• Create a service-oriented environment that encourages the donor services team to work together and flourish in their areas of responsibility and expertise.

Orlando, Fl

• Assist DM Director in leading the strategic and creative planning process for donor marketing for assigned ministries.• Facilitate creative meetings for donor marketing appeals/campaigns for assigned ministries.• Use field ministry information, research and professional writing skills to assist in writing, editing, design, layout and overall preparation of appeals.• Provide creative direction for each program assigned (appeal letter, newsletter, email blast, etc.) to ensure all aligns with our mission while maximizing income including providing initial review for marketing pieces.• Assist with the ongoing management of the Monthly Pledge Program.• Write a unique thank you letter with a compelling story on a monthly basis on behalf of the Cru President to all the high-end U.S. donors who give over a specific threshold.

Orlando, Fl

• Manage various donor marketing projects by assigning tasks to vendors, giving approval to direct mail text and art, and staying within assigned budget.• Oversee the production and vendor relationship for the new donor welcome program. • Respond to questions from current and potential donors that come via telephone, email, and U.S. mail about direct marketing programs.

Orlando, Florida Area

• Records and liquidates security transactions and non-cash gifts such as stock, commodities, and vehicle donations.• Processes all major donations to provide receipts and notify ministry leadership of donations while providing a high level of confidentiality and professional courtesy.• Runs deposit and comparison reports daily, monitors Cru Master bank account and processes any major wire transfers.

• Answer a multi line phone system• Handle a high volume of donation and ministry related calls, emails, and web communication• Research and troubleshoot problems with donor’s giving history • Track system anomalies to ensure proper resolution and mitigation of further occurrences as part of a root cause analysis program.• Assists in credit card administrating by processing the credit card run and donation mailings

Women'S Resources

• Compiled, designed, and formatted web content for team’s main two interactive websites utilizing Wordpress and Photoshop.• Created and edited images, as well as exported for web contexts utilizing Illustrator and Photoshop.• Wrote discussion/blog posts and/or web articles to aid in promotion of activity on the websites.• Analyzed current condition and conduct research to suggest strategies to maintain and manage social networking outlets, to increase exposure of site content and promote further site activity.

• Answered customer calls, emails, and faxes from around the world for the purpose of placing customer orders for films and related products.• Responsible for credit card processing, packing products, and fulfilling orders • Other tasks include: phone system management, constituent correspondence, inventory, advanced-task management, purchasing, faxing invoices, etc.

• Accountable for oversight and care of children of all ages• Helped to create and facilitate activities, assisted them with homework, provided food for them, played with them, had a positive attitude• Traveled on occasion to serve in this capacity as well, including various places in Florida and Lake Tahoe, California.

Bachelor'S Degree, Marketing

Associate Of Arts (A.A.), Marketing