Accelerating growth and operational efficiency through collaborative partnerships with fellow industry leaders, experts and disruptors.

Helps to lead transformational change across sales, merchandising, customer experience and acquisition integration. Contributes to a highly empowered team to successfully define and execute long range plans. Partners with Senior Leadership to fulfill business goals with aligned strategies.Supports large scale, complex transformation projects often involving multiple internal and external team members.Implements / oversees organizational change for defined strategies, and helps lead change by influencing other leaders across the entire organizationIdentifies and explores potential approaches toward executing business transformationAnalyzes, synthesizes and communicates research findings to varying audiencesParticipates in the creation and delivery of transformational change communicationParticipates in the identification and accomplishing of transformation goals that deliver quantifiable business resultsDevelops compelling strategies in response to complex and often competing business needs, and translates those strategies into detailed, executable plans. Distills complex ideas into concise, relevant messages, customized for different audiences and needs.

Works with the Director of Diversity and Inclusion to set strategy of increasing awareness of diversity and inclusion at Gordon Food Service and growing the programs. Serves as Chair for the Professional Development Committee.

Collaborates with team to develop innovative marketing strategies to increase revenue and meet company goalsDevelops quarterly marketing campaigns and strategies to promote certain product groups and increase salesDevelops and implements innovative and unique sales tools to achieve company goals: www.gfs.com/trendingnow Works with product and segment managers to concept and develop promotional campaignsManaging Editor of quarterly publications, Enrich and Food ZoneAdvertising Assistant of Next CoursePlans and manages project budgets to come in at or below budgetOrganizes and executes sales training seminarsPlans and organizes tradeshow seminars and traffic driversDirects and project manages internal creative services teamManages vendors including writers, photographers, and web developersManages summer interns

Manage and plan fiscal year budgets based on marketing strategies developed by Marketing DepartmentCollaborate with Marketing Department to determine marketing strategies each fiscal yearEstablish and implement marketing communications plans for new products and services that are consistent with brandConcept and develop print materials that are consistent with the corporate identityPlan and organize tradeshows and execute plan at the show siteResponsible for copywriting brochures, advertisements, and case studiesProduce training and corporate messaging videos and write scripts while working with production studios and creative servicesEstablished new processes to facilitate marketing collateral development, tradeshow planningConsistently develop and update sales tools for sales force that are innovative and have a competitive edgeDevelop email campaigns and direct mail campaigns that support tradeshows and product launchesPlan, write and coordinate press releases individually and also work with public relations firms to promote companyManage outside creative services, vendors and subordinatesDeveloped and maintain an online resource for sales and customers to acquire necessary sales tools such as literature, documents, pictures and samples