Bethany Geris Email & Phone Number

Newark, Delaware, Us

International Fresh Produce Association is the result of my former, United Fresh Produce Association and the neighboring Produce Marketing Association coming together to form a new organization. I've melded into the new organization and continue to work to advance the fresh produce marketing industry.

Washington, Dc, Us

Washington, Dc, Us

Washington, Dc, Us

I worked on a small marketing team that had a big vision and many different project branches. We worked with all departments within the association to help their projects come to life and be seen by our membership and beyond. I took on several different marketing functions in my time as Coordinator from print design to digital retargeting and everything in between. • Create advertisements, banners, graphics, publication covers, etc. to be placed on our various websites, in emails, and in trade-outs using Adobe Photoshop and Illustrator • Create print collateral including digital and printed pieces using Adobe InDesign • Help manage the printing and distribution of direct mail • Assist in setting up the monthly email calendar and publishing the daily messages • Write and publish monthly social media campaigns via Hootsuite and Hubspot • Manage our company Instagram account and grow our social following • Design and manage all trade show websites on the ASP Showoff, Wordpress, and A2Z platforms • Work on Google analytics and adwords campaigns • Manage our marketing and sales CRM- Hubspot on a daily basis including list, email, blog, and overall inbound tool management • Work with Feathr to run digital audience acquisition and retargeting campaigns

Mclean, Va, Us

I took on a plethora of responsibilities and participated in almost every aspect of the association once I became the full time Marketing Coordinator. • Created and implemented content plans and editorial calendars for all marketing campaigns including events and membership • Created an automated email series for the annual trade show • Managed ERA’s entire digital presence on social media platforms via Hootsuite software • Ran sponsored advertising and retargeting campaigns on social media • Collaborated with vendors to manage creation and dissemination of convention materials including direct mail, and online and print pieces • Updated and manage convention websites • Graphic designed convention materials as well as educational materials the association curates for the industry

Mclean, Va, Us

The Electronic Retailing Association (ERA) introduced me to inbound marketing and many other traditional and digital marketing efforts. Initially I was offered a three month full-time internship , but after a successful Summer I was asked to remain a part of the team as a part-time remote employee. • Create and implement content plans for attendee, exhibitor, and sponsor acquisition for annual convention • Create editorial calendars for all campaign aspects • Utilize creative and technical writing for blog posts, email campaigns, and advertising pieces • Graphic design convention and marketing materials

Harrisonburg, Va, Us

The Breeze, James Madison University’s award-winning weekly publication was a significant piece of my time at JMU. I developed many of my basic professional skills and leadership abilities in this role and continue to use them in my recent positions. • Collaborate with editorial and sales teams to produce a diverse print and digital publication on a weekly basis • Design advertisements that fit clients brand identity and needs • Manage, lead, and motivate my team of 6 individuals • Create a re-branding campaign to increase readership and transition our readers from print to digital

Harrisonburg, Va, Us

At The Breeze, I have developed many leadership skills, and continued to develop my Adobe suite skill sets. My daily tasks include team management, print and online advertisement design for professional clients, and strategic layout of the paper and special supplements.

Wine Wear was my first dip in the Social Media Marketing water. I took total control of Wine Wear's Facebook and partial control over their Instagram, Twitter, and Pinterest accounts. I created editorial calendars, created and collected content, and created consumer interactions. Through my efforts Wine Wear's following, engagement, and sales increased.