Bethany Maki Email & Phone Number

Remote

• Leading the Progressive Multiplier Fund and Action Fund's grant selection process and managing relationships with grantees
• Providing fundraising strategy consultation for grantees as they evolve their revenue generation experiments
• Tracking and publicizing best practices in progressive nonprofit revenue generation learned through granted projects in Progressive Multiplier's online Center of Excellence

Remote

Remote

• Progressive Power Lab (PPL) provides management services to companies and nonprofits organizations that move millions of people and dollars into action for progressive causes. PPL houses both Membership Drive, an.
• developing go-to-market plans including digital advertising, events and content marketing for PPL and its sub brands
• driving the evolution of brand positioning and asset development

Remote

• Focused on enterprise brand activation and fundraising projects for nonprofits such as Boys & Girls Clubs of America, Plan International USA and the American Heart Association. Projects centered on building brand.
• Led research projects for clients to define new giving value propositions and donor prospect audiences
• Developed unique sustaining and mid-level giving programs to build major and planned giving pipelines
• Responsible for ForwardPMX Nonprofit’s go-to-market strategy and offering, thought leadership and new logo business development

Remote

• Led multichannel fundraising strategy development for nonprofit clients. Programs focused on donor acquisition and retention (mass market through mid/major), balancing investment across on and offline channels and.
• Worked with subject matter experts in email, web, SEM, SEO and display advertising to customize commercial solutions for nonprofit clients
• Was responsible for business development of nonprofit digital practice
• Grew new client portfolio by 100% in eighteen months

Remote

• Developed a nonprofit-specific digital offering based on Merkle's Connected CRM philosophy
• Led nonprofit digital business development, including responsibilities for meeting revenue goals and growing client business. In three years, portfolio grew from 4 to 12 clients and exceeded $1.9MM in gross revenue.
• Provided expertise and guidance regarding digital marketing to the nonprofit group (including strategy, account management, creative and technical teams) in the areas of e-mail, web, social, mobile, search engine.
• Executed continuous learning opportunities for non-digital staff in strategic and technical best practices, focusing on translating trends into compelling, actionable and effective nonprofit strategies and tactics
• Served as lead digital strategist for two national nonprofit accounts, one of which has realized 7x online revenue growth in three years.

Alexandria, Virginia, United States

• Promoted from online special events role to this inaugural eCRM position to integrate the campaigns, business systems and staff that organically had come to comprise the holistic online marketing efforts for this $200+.
• Optimized multichannel marketing campaigns for digital media (coordinated strategy, design, copy, audience segmentation, online solution development, analytics, etc.)
• Developed online audience personas toward digital outreach and engagement strategy
• Planned and managed reorganization of eCRM platform infrastructure structure to align business operations with organizational objectives
• Stewarded field staff adoption of distributed content management and eCRM best practices through robust internal training program
• Managed the development of web microsites, and their associated e-marketing campaigns, for fundraising, advocacy and social movement initiatives geared toward different segments of ADA’s constituency

Alexandria, Virginia, United States

• Developed and implemented online fundraising and marketing strategy for five nationwide event programs
• Managed Convio TeamRaiser sites and online communication for 300+ event sites
• Raised $11M online surpassing 2007 fundraising goal by 33%
• Supervised one professional staff member and one long-term temporary staff
• Created and implemented an online fundraising training program for 200+ field event staff
• Provided event fundraising and logistics guidance, resources and support for field staff

Pittsburgh, Pennsylvania, United States

• Promoted to this position to manage a pledge-based mass market walk program with an annual budget of over $800,000 and twenty three sites statewide
• Fielded inquiries from all media outlets within a 57-county area, pitched feature stories to those outlets, and conducted media training for Chapter staff
• Administered the Chapter’s web site, as well as its Kintera-based event fundraising and advocacy sites
• Produced all Chapter publications including an annual report, quarterly newsletters, event-based e-newsletters, brochures, etc.

Pittsburgh, Pennsylvania, United States

• Planned and executed eight fundraising events within a 12-county region (walks, golf tournaments, etc.) toward a $500K goal
• Solicited event sponsorship and in-kind donations, as well as recruited and managed 150+ event volunteers
• Garnered media coverage of those events and other Chapter activities
• Created collateral materials within national branding guidelines
• Cultivated community awareness opportunities and third-party events

Pittsburgh, PA

• Planned and executed four fundraising events for a 7-county region (gala, auctions, walk, etc.) toward a $300K goal
• Created marketing plans for each agency event, solicited event sponsorship and in-kind donations, and managed event volunteers
• Supported community events that benefited the agency, as well as identified and cultivated groups to hold such fundraising events

High Point, North Carolina, United States

• Assisted the marketing staff of this nonprofit continuing care community with market research, public relations, advertising, personal selling and customer service
• Produced two quarterly publications, coordinated direct mail campaigns, wrote and distributed press releases
• Assisted with special events and coordinated the development of collateral marketing materials
• Managed the marketing database and developed reports

Winston-Salem, North Carolina, United States

• Created and distributed sales and marketing materials for several of the firm’s college properties
• Developed and managed a subscription database for all company-published newspapers
• Conducted and implemented a research plan on company-published newspapers, discovering ways to improve and standardize layout, maximize advertising revenue, increase readership and make printing and distribution.

Applied Communication

Ba, Journalism/Political Science/Economics

Education record