• Leading the Progressive Multiplier Fund and Action Fund's grant selection process and managing relationships with grantees• Providing fundraising strategy consultation for grantees as they evolve their revenue generation experiments• Tracking and publicizing best practices in progressive nonprofit revenue generation learned through granted projects in Progressive Multiplier's online Center of Excellence

Progressive Power Lab (PPL) provides management services to companies and nonprofits organizations that move millions of people and dollars into action for progressive causes. PPL houses both Membership Drive, an industry leader in nonprofit canvass operations, and the Progressive Multiplier, a funding intermediary supporting independent revenue generation experiments. As Chief Marketing Officer, responsible for: • developing go-to-market plans including digital advertising, events and content marketing for PPL and its sub brands • driving the evolution of brand positioning and asset development

• Focused on enterprise brand activation and fundraising projects for nonprofits such as Boys & Girls Clubs of America, Plan International USA and the American Heart Association. Projects centered on building brand awareness and understanding toward fundraising and engagement activation• Led research projects for clients to define new giving value propositions and donor prospect audiences • Developed unique sustaining and mid-level giving programs to build major and planned giving pipelines• Responsible for ForwardPMX Nonprofit’s go-to-market strategy and offering, thought leadership and new logo business development

• Led multichannel fundraising strategy development for nonprofit clients. Programs focused on donor acquisition and retention (mass market through mid/major), balancing investment across on and offline channels and improving constituent engagement• Worked with subject matter experts in email, web, SEM, SEO and display advertising to customize commercial solutions for nonprofit clients• Was responsible for business development of nonprofit digital practice• Grew new client portfolio by 100% in eighteen months

• Developed a nonprofit-specific digital offering based on Merkle's Connected CRM philosophy • Led nonprofit digital business development, including responsibilities for meeting revenue goals and growing client business. In three years, portfolio grew from 4 to 12 clients and exceeded $1.9MM in gross revenue.• Provided expertise and guidance regarding digital marketing to the nonprofit group (including strategy, account management, creative and technical teams) in the areas of e-mail, web, social, mobile, search engine marketing, display advertising and general operations• Executed continuous learning opportunities for non-digital staff in strategic and technical best practices, focusing on translating trends into compelling, actionable and effective nonprofit strategies and tactics• Served as lead digital strategist for two national nonprofit accounts, one of which has realized 7x online revenue growth in three years.

• Promoted from online special events role to this inaugural eCRM position to integrate the campaigns, business systems and staff that organically had come to comprise the holistic online marketing efforts for this $200+ million association• Optimized multichannel marketing campaigns for digital media (coordinated strategy, design, copy, audience segmentation, online solution development, analytics, etc.)• Developed online audience personas toward digital outreach and engagement strategy• Planned and managed reorganization of eCRM platform infrastructure structure to align business operations with organizational objectives • Stewarded field staff adoption of distributed content management and eCRM best practices through robust internal training program • Managed the development of web microsites, and their associated e-marketing campaigns, for fundraising, advocacy and social movement initiatives geared toward different segments of ADA’s constituency • Integrated electronic engagement pathways into the organization’s flagship web site• Supervised, trained and evaluated five professional staff members• Developed and maintained project plans and budgets for all eCRM-related projects• Assisted the organization’s online social networking and community efforts• Identified and analyzed key performance indicators for all eCRM initiatives throughout their life cycles

• Developed and implemented online fundraising and marketing strategy for five nationwide event programs • Managed Convio TeamRaiser sites and online communication for 300+ event sites• Raised $11M online surpassing 2007 fundraising goal by 33%• Supervised one professional staff member and one long-term temporary staff• Created and implemented an online fundraising training program for 200+ field event staff • Provided event fundraising and logistics guidance, resources and support for field staff• Designed end-user online fundraising educational materials for 200K+ event participants • Analyzed field staff and constituent use of the Association’s Convio-based online fundraising tools toward creating and executing necessary enhancements• Served as the liaison between special events, online services and information technology departments around event web site and data sync management

• Promoted to this position to manage a pledge-based mass market walk program with an annual budget of over $800,000 and twenty three sites statewide • Fielded inquiries from all media outlets within a 57-county area, pitched feature stories to those outlets, and conducted media training for Chapter staff • Administered the Chapter’s web site, as well as its Kintera-based event fundraising and advocacy sites• Produced all Chapter publications including an annual report, quarterly newsletters, event-based e-newsletters, brochures, etc.

• Planned and executed eight fundraising events within a 12-county region (walks, golf tournaments, etc.) toward a $500K goal • Solicited event sponsorship and in-kind donations, as well as recruited and managed 150+ event volunteers • Garnered media coverage of those events and other Chapter activities• Created collateral materials within national branding guidelines • Cultivated community awareness opportunities and third-party events

• Planned and executed four fundraising events for a 7-county region (gala, auctions, walk, etc.) toward a $300K goal • Created marketing plans for each agency event, solicited event sponsorship and in-kind donations, and managed event volunteers• Supported community events that benefited the agency, as well as identified and cultivated groups to hold such fundraising events

• Assisted the marketing staff of this nonprofit continuing care community with market research, public relations, advertising, personal selling and customer service • Produced two quarterly publications, coordinated direct mail campaigns, wrote and distributed press releases • Assisted with special events and coordinated the development of collateral marketing materials • Managed the marketing database and developed reports

• Created and distributed sales and marketing materials for several of the firm’s college properties • Developed and managed a subscription database for all company-published newspapers • Conducted and implemented a research plan on company-published newspapers, discovering ways to improve and standardize layout, maximize advertising revenue, increase readership and make printing and distribution practices more cost efficient