Bethany Chuah Email & Phone Number

Singapore

Singapore

- As part of my Monash Master of Counselling program, I accumulated over 200 hours of practical counselling hours, seeing a range of individual, family and couple clients via in-person and remote settings.- Highly adept at building therapeutic rapport and well-recognised track record of clients adhering to full course of treatment duration, supporting clients through challenges ranging from self-esteem to burnout, marital or anger management issues.

Singapore

Key responsibilities:- Drive the communications strategy and implementation for 10 countries within the Asia Pacific remit across internal and external channels. Projects covered the breadth of portfolio divestitures, issues and crisis communications, employer branding, corporate events, organisational restructures and change management, as well as new product launches taking place across the region.- Expanded and managed a team of in-country comms managers, and served as an insightful conduit between local and global teams to ensure that centralised assets were fit for local use- Delivered executive communications counsel, spokesperson training and profiling opportunities for the Business Unit Head and other senior leadership team members

Singapore

Singapore

External consultant to consumer and corporate clients on a variety of projects within the communications discipline, ranging from regional integrated communications campaigns to proactive stakeholder credentialing, social-first content creation to change management communications.Key achievements:- Collaborated with client’s senior leadership, creative team and local execution agency partners to turn around a challenging account with a Cannes-worthy brand love and trust-building campaign that unlocked a 7-figure execution budget and 3 year commitment from the brand- Managed a Southeast Asia-wide comms team to bring to life a multi-country brand campaign and 5 city-launch event, garnering over 1 billion impressions, an unprecedented spike in social media engagement with the brand and tangible business growth in the category.

Singapore

DeVries Global is a FMCG/lifestyle-dedicated PR agency with clients forged over decades-long relationships. This provided us with the luxury to propose bold, creative ideas that would engage and delight audiences spanning local, regional and global territories.At this FMCG-specialised agency, we pioneered some of the region’s first top-tier global beauty and parenting influencer networks, creating and executing award-winning PR campaigns for clients like SK-II, Olay, Pantene and Johnson’s Baby that were imbued with scientific storytelling and authentic content creation that resonates.

Singapore

Alexiares & Ani is a newly launched skincare company that is dedicated to long-term skin health. Formulated with pro-skin and anti-inflammatory ingredients, each step in your skincare regimen is designed to solve a specific skin concern and defend against inflammation - the root cause of skin aging.Alongside the founders, I went beyond my conventional Branding & PR Strategy role to establish this new skincare brand from the ground-up and ensure its sustainability and profitability.In order to do this, I assumed a range of responsibilities, including brand conceptualisation, copywriting, packaging design, social media management, strategising sales and marketing, media liaison, as well as identifying and negotiating collaborations with other brands and retail vendors.

Singapore

The Disgruntled Chef is an award-winning Restaurant & Bar located at Dempsey Hill.During my time with The Disgruntled People, my responsibilities included maintaining regular media presence through the hosting of media tastings and events, composing and implementing a quarterly marketing strategy, social media management, menu design and copywriting, arranging photoshoots, CRM, strategizing and carrying out promotional activities, and managing internal communications.

Beijing City, China

Linksus Media Communications Group is a large-scale agency that offers 360 degree media solutions to its clients. It has offices in Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong.Key responsibilities:- Prepared media kits, composed press releases and pitched news angles to local and international media in English and Chinese.- Wrote creative copy for brochures and posters according to client’s product briefing- Accurately and efficiently translated copy from Chinese to English- Regularly monitored the advances and trends of international PR event campaigns and presented findings to senior management personnel to generate inspiration for new strategic PR campaigns.

Melbourne, Australia

The Herald and Weekly Times Limited is a newspaper publishing company based in Melbourne, Australia. It is owned and operated by Rupert Murdoch's News Corp Australia, and I specifically handled the advertisements and classifieds for the Herald Sun (Australia's highest-circulating newspaper) and The Weekly Times (regional Victorian newspaper).I consulted with clients to assist them with designing advertisements/notices that best met their needs while also ensuring that strict deadlines, minimal margin for error and sales targets were met.

Master Of Education - Med, Counseling Psychology

Business Chinese

Education record

Bachelor Of Arts (B.A.), Media And Communications

High School, Vce Enter Score Of 93.95

Activities and Societies: Choreographer of our House Chorale, Girls in Volunteering, Dance Club, Peer Support Counsellor, and member.