This role has required a multi-discipline working approach to produce web pages, blog posts, social media content, and video content. The position has required me to take responsibility for content accuracy, functional performance, user experience and meeting accessibility guidelines.Some of my core responsibilities include creating original digital media assets, such as videography projects, webpages and social media campaigns. I’ve been an integral part of digital projects such as We Find The Way brand awareness campaign, The Journey of a Guide Dog digital series, and Pups to Partnerships documentary.I am also responsible for the user journeys pertaining to our guide dog service and was tasked with creating accessible digital content to support our partnerships throughout their lifetime together. I created a new digital space for our service users and developed a suite of resources, web pages and video content to support this objective. Highlights include a collaboration with Blue Cross to produce information about getting support after the loss of a service animal or pet and being asked to submit an abstract to the International Guide Dogs Federation to present our work at their 2025 conference.Core responsibilities:- Heading the production, development, and optimisation of Guide Dogs information and services content, across digital platforms and channels, including long-form videography, web, and social media content.- Acting as lead digital producer for primary content, responsible for content accuracy, functional performance, user experience and meeting accessibility guidelines.- Commissioning and briefing content internally and externally, including videography, copy and photography.- Working closely with senior stakeholders to devise content plans to meet the wider organisation’s objectives.- Leading data-driven decision-making by working closely with analytics teams to evaluate insights, performance benchmarks, and project outcomes.

I developed a social media strategy to boost reach, following, and community engagement, for example, increasing overall Facebook reach by 1082.75%. I also supported the recruitment team by generating over 200 leads through Facebook, leading to the hire of a new Deputy Manager, and several Therapeutic Care Workers.One of my most significant accomplishments was leading the marketing and events strategy for the opening of The Mile House School. This innovative educational institution was designed to provide tailored learning pathways for children with additional learning needs. Key highlights included working closely with stakeholders to ensure The Mile House School’s brand reflected Calcot Services for Children’s ethos of care, resilience, and therapeutic principles, designing and implementing a multi-channel marketing campaign to promote the school and organising a launch event attended by local authorities, local press, care professionals, and prospective parents.Core responsibilities:- Developing original creative assets, including graphics, photography, and videography, to elevate brand presence and audience connection.- Directing the management and growth of social media platforms through strategic content planning - and targeted ad campaigns, driving engagement and recruitment efforts.- Authoring compelling copy for social media, blogs, and web content, maintaining consistency in tone and messaging.- Pitching innovative content strategies to senior management, achieving alignment with broader business objectives such as brand awareness and community engagement.

My work typically consists of article writing, social media scheduling, and graphic design elements. I have experience marketing a range of businesses, including food and beverage, retail, and micro-influencers. Working as a Marketing Manager has developed my skills and knowledge in project management and communication. I am confident using a range of softwares and programmes - including Google Analytics, Adwords, Amazon Campaign Manager, and website building platforms. While working long-term with businesses I have also become acquainted with the hiring process, having been responsible for advertising, hiring, and training temp staff.