Bethany Robinson Email & Phone Number

Boston, MA, US

• Lead UX Designer for a medical startup utilizing AI to create culturally competent healthcare for Black patients.
• Define and drive our organization's design vision enhancing the visual elements, messaging, and user experiences, resulting in a revitalized brand identity and a stronger market position
• Lead end-to-end design process from ideation to execution, emphasizing thorough user research and data-driven design choices, resulting in product validation and enhanced user experiences
• Collaborate, brainstorm and strategize with project team members to ensure alignment on project goals and streamline the design and development process

• Incorporate market analysis, data-driven insights, and user research findings to help drive design strategy and product decision making while delivering consistent, best in class experiences within the AEC industry.
• Converted client desktop site into a user-friendly mobile app that implemented new B2C features like an AI-based home scanning feature and in-app messaging while simplifying complex user flows into practical, intuitive.
• Designed and delivered 130 wireframes in four weeks that provided value to a wide range of products on web and mobile devices, enabling clients to easily review, iterate, and implement feedback

Los Angeles, CA, US

• Collaborated with cross-functional teams to design user-centered experiences for clients, resulting in digital products that improved business performance and enhanced the user experience.
• Challenged product teams to deliver and design new B2C features such as Life Coach Subscription Services and AI deep fake visualizations resulting in a substantial increase in user engagement
• Identified and addressed accessibility issues by creating and implementing design systems, style guides, and WCAG AA compliant components, resulting in an increase in accessibility and improved user experience
• Led the rebranding initiative, updating the company's visual identity and messaging

• Collaborated with stakeholders to define and develop programs that not only taught but inspired coders and designers to think creatively and use technical skills.
• Pioneered the inclusion of a design module within the curriculum, instilling creative thinking principles and theories to assist students' comprehension of design foundations and branding techniques
• Prioritized pedagogical teaching methods to enhance students' learning experience
• Implemented training modules for users to engage in activities such as building websites and mobile applications using simple coding languages, such as HTML, CSS, Javascript, and Bootstrap
• Instructed classes of 15 students, increasing retention four times by fostering a learning environment that encouraged empathy, curiosity, and support while expanding the scope of what participants learned

Milford, MA, US

• Upheld company branding while designing user-centered experiences for internal products, ensuring consistency and cohesiveness across all digital platforms. Helped design omni-channel experiences connecting the digital.
• Designed and developed an RSVP application during the COVID-19 Pandemic to ensure safety and increased in-office user productivity across the company’s six locations, including 1,000+ employees
• Conducted user interviews with various stakeholders to gather insights and create design solutions with Power Apps that supported departmental objectives and fulfilled a wide range of user needs from attendance to.

North Adams, MA, US

• Maintained, designed, coded, and modified company website while implementing standard information architecture practices across platforms to ensure best user experience. Conducted focus groups and user interviews with.
• Led the revision, design, and development of the school's new website, ensuring the transition was user-friendly and aligned with the latest web technologies and design standards
• Incorporated UX research tools, data, personas, competitive analysis and metrics to help shape user experiences
• Analyzed and interpreted Google Analytics results to gain insight into website traffic and user behavior, drawing conclusions to cater to desired demographics and improve website performance
• Created and designed interactive prototypes for Student Portal intranet