Bethany Stephens work email
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Bethany Stephens personal email
Marketing manager with experience in strategic planning, product positioning, and go-to-market execution in both B-to-B and B-to-C roles. Passionate about pairing the power of consumer insights and analytics to design products and moments that ‘wow’ end-users. Experience leading diverse teams to work together to achieve a common goal. Proven track record of leveraging communication skills and positivity to deliver business value for organizations across Retail, Financial Services, Healthcare, and Nonprofit organizations.
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Senior Manager, Marketing - Business Cards & PaymentsCapital One Jul 2023 - PresentMclean, Va, Us -
Manager, Marketing - Capital One Business DealsCapital One Jul 2021 - Jun 2023Mclean, Va, Us• Grew user base to 2.25M Small Business Owners through innovative acquisition strategies, leveraging machine learning to personalize messaging and target new populations of prospective users.• Drove an average of 250K monthly users to the site by deploying emails that feature relevant, curated deals.• Led team of 3 associates responsible for the development of the marketing calendar and test-and-learn agenda, as well as successful campaign execution, analysis, and results sharing.
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Manager, Marketing - Credit Card PartnershipsCapital One Jul 2020 - Jun 2021Mclean, Va, Us• Booked ~1 million new accounts in 2020, supporting the growth of a leading big-box retailer's credit card business.• Devised spend stimulation programs and created new opportunities to integrate with enterprise-wide promotions and partner relationships, resulting in a 8% YoY lift in card sales.• Collaborated with internal and external teams to understand customer onboarding experience, identify new ways to drive first-in-wallet behaviors early in the life cycle, and adjust marketing efforts plans accordingly.
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Principal Associate, Marketing - Credit Card PartnershipsCapital One Jan 2018 - Jun 2020Mclean, Va, Us• Managed partnership with two large outdoor retail brands and led all card customer engagement efforts. • Analyzed business results, competitive landscape, and competitive trends and presented recommendations to the client on how to differentiate products and offerings. • Mined customer ratings and reviews and employed referral program tactics to acquire and engage customers.
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Senior Associate, Marketing - Credit Card PartnershipsCapital One Jul 2016 - Dec 2017Mclean, Va, Us• Led marketing planning efforts for large retail client with teams across the US and Canada. • Allocated $4.3M joint budget to drive business objectives for credit card products across 3 distinct retail brands.• Spearheaded the first multi-phase process of documenting the customer journey, across the lifecycle, for eight retail businesses, unveiling horizontal opportunities to enhance the current cardholder experience.
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Associate, Marketing - Credit Card PartnershipsCapital One Dec 2014 - Jun 2016Mclean, Va, Us• Developed robust training resources and incentive structures for large, global retail sales teams, leading them to become brand advocates for the retailers and increase acquisitions by 11% YoY. • Created a comprehensive marketing planning framework, including training resources, process improvements, and standardized templates to enhance efficiency and quality of marketing across the team.• Participated in University of Michigan on-campus recruiting events for Capital One's summer intern program as well as full-time roles.
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Senior Account ManagerCardinal Health Aug 2014 - Nov 2014Dublin, Oh, Us• Fostered successful onboarding of new national accounts by forming strong relationships and utilizing SPSS and Salesforce.com to maintain account health and manage sales cycle.• Analyzed datasets and presented insights to senior management to drive incremental spend amongst large national healthcare system accounts. • Participated in University of Michigan on-campus recruiting events for both Cardinal Health summer intern program as well as full-time roles. -
Account ManagerCardinal Health May 2013 - Aug 2014Dublin, Oh, Us• Generated a 15% lift in Gross Profit in FY14 by driving corporate marketing initiatives, addressing customer needs and pain points, and utilizing analytics to generate account-specific plans.• Delivered on quota by securing 15 new accounts over one year and growing 285 existing physician office and specialty market accounts.
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Summer InternCardinal Health May 2012 - Aug 2012Dublin, Oh, Us• Identified performance improvement opportunities across 100 procedures, 225 forms, and 45 processes that reduced personnel hours across three facilities, decreased duplicative efforts, and improved compliance. • Facilitated Lean Six Sigma Black Belt Project by helping cross-functional team research, identify causes, and propose solutions to address the 60% annual increase in contamination reports.• Engaged in Pilgrim software training as a member of the Quality Analysis Team to address customer quality issues, conduct complaint closures, and reduce team work load by 30%.• Initiated 10 networking, social, and volunteering events for 85 person intern class.
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Summer Intern – Assistant To Executive DirectorGrant Healthcare Foundation May 2011 - Aug 2011• Researched applicant organizations, prioritized grantees and presented recommendations for funding to the Board of Directors.• Awarded grants to 53 non-profit healthcare organizations for a total of $1.2 million.• Interned during summer 2010 and summer 2011.
Bethany Stephens Skills
Bethany Stephens Education Details
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University Of MichiganCommunication Studies And Psychology -
Lake Forest High School
Frequently Asked Questions about Bethany Stephens
What company does Bethany Stephens work for?
Bethany Stephens works for Capital One
What is Bethany Stephens's role at the current company?
Bethany Stephens's current role is Marketing Leader.
What is Bethany Stephens's email address?
Bethany Stephens's email address is be****@****one.com
What schools did Bethany Stephens attend?
Bethany Stephens attended University Of Michigan, Lake Forest High School.
What skills is Bethany Stephens known for?
Bethany Stephens has skills like Sales, Salesforce.com, Cold Calling, Account Management, Psychology, Research, Recruiting, Data Analysis, Marketing, Nonprofits, Business Development, Healthcare.
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