Bethany Stephens Email & Phone Number

Mclean, VA, US

Mclean, VA, US

• Grew user base to 2.25M Small Business Owners through innovative acquisition strategies, leveraging machine learning to personalize messaging and target new populations of prospective users.
• Drove an average of 250K monthly users to the site by deploying emails that feature relevant, curated deals.
• Led team of 3 associates responsible for the development of the marketing calendar and test-and-learn agenda, as well as successful campaign execution, analysis, and results sharing.

Mclean, VA, US

• Booked ~1 million new accounts in 2020, supporting the growth of a leading big-box retailer's credit card business.
• Devised spend stimulation programs and created new opportunities to integrate with enterprise-wide promotions and partner relationships, resulting in a 8% YoY lift in card sales.
• Collaborated with internal and external teams to understand customer onboarding experience, identify new ways to drive first-in-wallet behaviors early in the life cycle, and adjust marketing efforts plans accordingly.

Mclean, VA, US

• Managed partnership with two large outdoor retail brands and led all card customer engagement efforts.
• Analyzed business results, competitive landscape, and competitive trends and presented recommendations to the client on how to differentiate products and offerings.
• Mined customer ratings and reviews and employed referral program tactics to acquire and engage customers.

Mclean, VA, US

• Led marketing planning efforts for large retail client with teams across the US and Canada.
• Allocated $4.3M joint budget to drive business objectives for credit card products across 3 distinct retail brands.
• Spearheaded the first multi-phase process of documenting the customer journey, across the lifecycle, for eight retail businesses, unveiling horizontal opportunities to enhance the current cardholder experience.

Mclean, VA, US

• Developed robust training resources and incentive structures for large, global retail sales teams, leading them to become brand advocates for the retailers and increase acquisitions by 11% YoY.
• Created a comprehensive marketing planning framework, including training resources, process improvements, and standardized templates to enhance efficiency and quality of marketing across the team.
• Participated in University of Michigan on-campus recruiting events for Capital One's summer intern program as well as full-time roles.

Dublin, OH, US

• Fostered successful onboarding of new national accounts by forming strong relationships and utilizing SPSS and Salesforce.com to maintain account health and manage sales cycle.
• Analyzed datasets and presented insights to senior management to drive incremental spend amongst large national healthcare system accounts.
• Participated in University of Michigan on-campus recruiting events for both Cardinal Health summer intern program as well as full-time roles.

Dublin, OH, US

• Generated a 15% lift in Gross Profit in FY14 by driving corporate marketing initiatives, addressing customer needs and pain points, and utilizing analytics to generate account-specific plans.
• Delivered on quota by securing 15 new accounts over one year and growing 285 existing physician office and specialty market accounts.

Dublin, OH, US

• Identified performance improvement opportunities across 100 procedures, 225 forms, and 45 processes that reduced personnel hours across three facilities, decreased duplicative efforts, and improved compliance.
• Facilitated Lean Six Sigma Black Belt Project by helping cross-functional team research, identify causes, and propose solutions to address the 60% annual increase in contamination reports.
• Engaged in Pilgrim software training as a member of the Quality Analysis Team to address customer quality issues, conduct complaint closures, and reduce team work load by 30%.
• Initiated 10 networking, social, and volunteering events for 85 person intern class.

• Researched applicant organizations, prioritized grantees and presented recommendations for funding to the Board of Directors.
• Awarded grants to 53 non-profit healthcare organizations for a total of $1.2 million.
• Interned during summer 2010 and summer 2011.

Bachelor Of Arts (B.A.), Communication Studies And Psychology

Education record