• Develop comprehensive marketing and communications strategies and content across multiple channels, creating unique and sustainable advantages among competitors • Create, implement, and effectively deliver mass and targeted communications to internal and external audiences consistent with brand voice, strategy and vision• Manage content development teams, projects and editorial calendar, ensuring strategic integration of message, timely delivery and adherence to quality standards•… Show more • Develop comprehensive marketing and communications strategies and content across multiple channels, creating unique and sustainable advantages among competitors • Create, implement, and effectively deliver mass and targeted communications to internal and external audiences consistent with brand voice, strategy and vision• Manage content development teams, projects and editorial calendar, ensuring strategic integration of message, timely delivery and adherence to quality standards• Analyze content performance metrics to continually refine strategies and improve engagement and conversions• Build strong working relationships with organization partners and manage relationships with stakeholders and vendors to achieve shared objectives Show less

• Led the development and execution of effective social media strategy• Utilized public relations strategies and leveraged social media channels to preserve brand image and equity during organizational challenges

• Effectively communicated information and ideas in written, photo and video format• Developed and executed a highly effective COVID-19 vaccine campaign that increased brand awareness and public confidence in the vaccine, through the use of personal provider testimonials and compelling visual storytelling