● Drive corporate promotional campaign planning and execution to ensure marketing activities support business needs● Manage the email marketing program to support both corporate and property-level B2C and B2B efforts, resulting in 100%+ revenue increase and significant improvements in all major engagement metrics● Develop and execute all long-term strategic planning and forecasting, day-to-day operations, including creative requests, program and segment analysis, triggered and automation creation, reporting, testing, and optimization for the email channel● Responsible for all aspects of the marketing automation software ExactTarget (now part of Salesforce Marketing Cloud), including ongoing integration needs with a 3rd party CRM● Support the major growth of the loyalty program to increase membership, revenue and repeat behavior through email● Manage the display channel to achieve significant YoY growth, improved ROAS, CTR, and conversion rate ● Planned and implemented attribution software to better assess cross-channel digital marketing

● Forecast yearly SEM spend & performance and create channel plan to hit forecasted goals● Use Marin bid management system to optimize spend for maximum ROI ● Refine the bid management optimization criteria, including micro-conversion values, bid weighting system, and attribution methodology, to constantly improve key performance metrics and gain valuable, actionable data and results● Conduct RFP process for new bid management software and email service provider selection, evaluate vendors, select vendor, implement and setup the account from start to finish● Manage the Retention Marketing Specialist and Marketing Intern to accomplish their project and channel goals● Execute email marketing activities, including scheduling, testing and promotion planning, creative process oversight, quality assurance, send, and analysis● Champion new projects and prioritize by valuing potential revenue, then coordinate cross-functionally to execute● Develop a marketing plan for CY2012 and collaborate cross-functionally on all projects from ideation to rollout

● Manage yearly SEM spend of over $3 million● Assess existing account structure, evaluate opportunities for improvement and execute● Identify new category opportunities in SEM, test them, and expand where successful● Plan seasonal marketing programs and act as project manager to ensure timely and accurate program rollouts● Setup and conduct A/B testing for landing page optimization

**SnapApp is formerly known as Pangea Media**- Formulate marketing strategy for SaaS product launch in collaboration with management and the product development team- Create bidded media campaigns and implement across various Pay Per Click (PPC) networks to generate leads and sales- Analyze search engine marketing (SEM) campaigns and organic traffic trends to develop tactical recommendations that further qualify leads and lead volume- Identify website enhancements to increase conversion rates, and work with cross-functional teams to implement changes- Participate in management discussions to create a social media plan and then execute using Facebook, Twitter, LinkedIn, etc - Conceptualize, schedule and manage blog content creation, and report qualitatively and quantitatively on performance

- Manage suite of company websites & work with cross-functional team to optimize website performance- Identify, analyze, and prioritize new site features and enhancements- Create & coordinate marketing programs to combine social media, SEM, & SEO efforts- Coordinate content creation & graphic design efforts- Conduct user testing to improve user experience & increase conversion rates- Analyze site performance using various analytic tools

- Develop and maintain profitable SEM campaigns to generate over $15 million in revenue from 2008-2010 across a suite of over 15 websites- Apply SEO best practices to website layout and new content creation- Release new site content weekly using the proprietary content management system; work closely with the tech team to troubleshoot issues found during the pre- and post-release QA process- Recommend new functionality, user interface enhancements, and unique site content to strengthen existing online products and increase revenue and profitability- Develop and execute all product social media campaigns to increase viral traffic and overall profitability

- Account management of key clients with yearly advertising total over 600K- Oversee the ad creation, approval, and submittal process for key clients to adhere to the yearly Media Plan - Website Management: create budgets, oversee graphic design process, set and adhere to timelines, create/implement PPC campaigns to achieve specific client goals and analyze using various Analytics tools