Bethany Hunter Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

• Providing strategy, research, and design to relaunch an EdTech website. Focusing on user flow, usability, and design consistency for stronger engagement and increased revenue. • Consulting for e-commerce, Shopify website re-platform, and redesign through research-backed navigation, responsive, accessibility, and key site template designs.

Mclean, Virginia, United States

• Managed a 6-person team and vendor to redesign a 2x award-winning votereducation app, its admin portal (serving 700+ chapters), and Drupal website. Focusing on branding, mobile-first, and accessibility. Achieved a 37% increase in user engagement.• Developed framework for aligning MVP and visionary roadmaps with measurable business goals. Framework delivered a 2-year strategic roadmap for one client that doubled the budget and accelerated another project by 6 months.• Led UX strategy for NSC, created a data-driven, user-centered roadmap to boost engagement, revenue, and membership with improved taxonomy, navigation, personalization, and workflows while fostering client trust with research and testing.• Stabilized an at-risk project by addressing delays, aligning stakeholders, and optimizing resources, restoring client confidence and delivery timelines.

Washington Dc-Baltimore Area

• Designed a hiring and onboarding process for Project Strategists, growing the teamfrom 2 to 10. Provided mentorship and support to help navigate diverse andcomplex projects.• Led AIGA and a team of 8, through a 12 month digital transformation, increasing sitetraffic by 24%, engagement by 5%, and reducing content updates from days to minutes.• Re-platformed a payments system onto Salesforce, leading UX design by prioritizing key features, creating user flows, wireframes, prototypes, and user testing, with features like self service, payment status tracking, and budget visibility.• Redesigned the National Academies’ website, unifying three brands into an accessible, cohesive experience. Refreshed brand, prototyped key site flows, created templates, and user tested. Delivered design system in Storybook, and provided detailed documentation.

Washington D.C. Metro Area

• Directed 3-8 UX projects simultaneously, hiring and managing a team of 6-8designers, fostering innovation through workshops, and driving rapid prototyping.• Advanced accessibility company-wide by launching an Accessibility Hub andcreating tailored guidelines for departments.• Led UX and design system efforts for Mission Square’s portals and apps, boosting paid enrollments by 110%. Conducted user interviews, card-sorting exercises, reorganized navigation and taxonomy, aligned mobile/desktop, refreshed brand, prototyped out user flows, designed key page templates and created a design system.• Redesigned NetJets Executive Jet Management website in Salesforce Experience Cloud, delivering branded templates, Salesforce-friendly solutions, and a style guide.• Designed Audit Insight, a database product of state audit manuals. Led discovery, information architecture, and wireframed key tasks. Designed, prototyped, and documented features like flexible navigation, zooming, and search.

Washington D.C. Metro Area

• Redesigned Academy of Art University’s mobile app on Salesforce, integratingbranding with features like news, events, messaging, schedules, and maps. Delivered prototypes and collaborated with developers to ensure scalability.• Led UX strategy and redesign for Merrill Lynch’s Benefits Online platform, improving usability with a revamped retirement tool, login flow, and dashboard. Delivered prototypes, style guides, and user stories for responsive, branded experiences.• Led UX design across industries, mentoring junior designers and fostering cross-team collaboration.• Partnered with developers in agile environments to align design with technical specs, driving brand growth through enhanced digital engagement.

Washington D.C. Metro Area

Designed and architected digital products and websites for clients across various industries. Conducted user research to understand needs and pain points, creating wireframes, prototypes, and mockups to communicate design ideas. Developed and conceptualized brand identities, including visual design, messaging, and user experience strategies. Collaborated with developers to ensure feasibility and accuracy of designs, participated in design reviews, and provided constructive feedback. Developed user personas and journey maps to guide design decisions, assisted in the creation and maintenance of design systems and libraries, and conducted usability testing to refine designs based on feedback.

Portland, Maine

Created and maintained the company website and all branded collateral materials, ensuring consistency in visual identity.

Portland, Maine, United States

Provided operational support, including managing office tasks, selling ads, and organizing events.

Baltimore, Maryland

Created graphics for web, email, and print. Assisted with HTML, CSS, and Flash banner coding. Ensured up-to-date web standards were maintained.

Rochester, New York, United States

Reviewed aid packages for accuracy and managed document scanning and indexing. High attention to detail in a fast paced work environment.

New Hyde Park, New York, United States

Assisted team in creating HTML pages, updated content via a content management system, Photoshop design, and proofed new website for content and accuracy. Worked with outside vendors creating product tours and reviewing for accuracy.

Alexandria, Virginia, United States

Created graphic designs for marketing materials and web content, collaborating with senior designers to maintain brand consistency.

Portland, Maine, United States

Put the new edition online every week, re-sized images, edited text for the web, redesigned the site as needed, maintained archive.

Bachelor Of Fine Arts - Bfa, Graphic Design, Print Media, Art History

Activities and Societies: Gamma Epsilon Tau (Graphic Arts Fraternity)

Fine Arts & Information Communication

Activities and Societies: The Free Press, Words+ImagesTransferred in 2008.