Bethany Goff Email & Phone Number

- Managed PPC and SEO agency relationships prior to transitioning accounts in-house and becoming lead on PPC- Strategize, setup, and manage Google & Bing Ads accounts- Develop campaign overviews including KPIs and estimated ROAS- Perform daily full funnel reporting to analyze PPC performance, identify trends, make recommendations, and optimize campaigns- Manage daily pacing and six-figure monthly marketing budgets- Present weekly and monthly performance reports to leaders- Collaborate and brainstorm new text ads and visual ads to ensure we have compelling creative to highlight the company best- Manage compliance approval for digital and traditional assets- Analyze creative to identify what resonates best with customers- Collaborate with agency partners on conversion rate optimization, A/B testing, and finding ways to improve the customer experience- Strategize omni-channel marketing approach with broader team- Assist with SEO content strategy and blog optimization- Create radio scripts and optimized media buys for efficiency- Main point of contact for media partners

Charlotte, North Carolina

- Main point of contact for 10+ clients and responsible for the management of accounts in diverse industries- Led client meetings to recap campaign performance, plan for upcoming marketing objectives, and present creative briefs- Strategized, planned, and executed all traditional and digital campaigns including PPC, digital display, social media, direct mail, ringless voicemail, radio, TV, media buying, script creation, website updates, landing page creation, email marketing, graphic design, media calendars, and budgets- Measured, analyzed, and reported on campaign results to develop recommendations to optimize existing and future strategies- Implemented UTM parameters on all click paths to analyze post-click reporting in Google AnalyticsIdentified tracking and tagging issues using Google Analytics and Google Tag Assistant- Oversaw website analytics to report on actionable insights & trends- Evaluated and maximized campaign performance with creative messaging, promotions, and optimized landing pages - Researched and evaluated 3rd party vendor relationships- Developed marketing strategies through database mining- Proactively pitched recommendations to increase performance and retention

Charlotte, North Carolina, United States

- Performed secret shops and research on client competition- Audited clients online presence including their website and corrected any issues found (broken website links, incorrect listings, etc.)- Supported account managers in all areas of advertising including data tracking, email marketing, direct mail campaigns, and account service- Designed monthly promotional website graphics

Dallas/Fort Worth Area

- Coordinated with up to 80 internal and external clients daily to manager their accounts- Trained new-hires and interns for their role within the company- Co-led a team of ten to efficiently execute high quality services- Translated complex terms into understandable terms for customers - Advised customer on financial decisions to help prioritize automotive services- Nominated as the Service Department representative for "Sewell Experience Team"

Seville, Spain

- Coached local students in Spain to improve and develop their English language skills- Developed different teaching techniques based on each student's personal needs

Grapevine, Texas

- Helped plan customer events to promote new technology in vehicles - Shadowed executives to learn about brand promotion and event planning - Shadowed sales associates to have a better understanding of sales process- Created booklets highlighting the Cadillac brand and the features of new and upcoming products- Participated in team building and leadership activities

Morgantown, Wv

- Purchased media spots with local TV and Radio stations for summer productions- Communicated with state-wide radio stations and newspapers to set up publicity - Designed and sold ad spaces, corporate sponsorships, and set up in-kind trades - Created/edited 6,000+ professional Show Bills in Microsoft Publisher for mass production- Generated and analyzed audience surveys to help with overall improvement of the Theatre

Morgantown, Wv

- Worked to sell high-end Prom and Gala dresses- Received commission based on personal sales- Created long-term customer relationships

Morgantown, Wv

- Represented WVU with new student events - Acted as a liaison between WVU and campus guests at various campus events- Helped with the execution and planning of events such as graduation and new student orientation

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Graduated as Magna Cum Laude, Texas Tech Marketing Association, Texas Tech University Pom Squad

Spanish And International Business

Activities and Societies: English Language Coach, Studied International Business (Specifically Marketing and Management), Spanish.

Business And Theatre

Activities and Societies: Gold and Blue Student Ambassador, Honors College, West Virginia University Dance Team