Bethany Goff Email & Phone Number

- Managed PPC and SEO agency relationships prior to transitioning accounts in-house and becoming lead on PPC- Strategize, setup, and manage Google & Bing Ads accounts- Develop campaign overviews including KPIs and estimated ROAS- Perform daily full funnel reporting to analyze PPC performance, identify trends, make recommendations, and optimize campaigns.

Charlotte, North Carolina

- Main point of contact for 10+ clients and responsible for the management of accounts in diverse industries- Led client meetings to recap campaign performance, plan for upcoming marketing objectives, and present creative briefs- Strategized, planned, and executed all traditional and digital campaigns including PPC, digital display, social media, direct.

Charlotte, North Carolina, United States

- Performed secret shops and research on client competition- Audited clients online presence including their website and corrected any issues found (broken website links, incorrect listings, etc.)- Supported account managers in all areas of advertising including data tracking, email marketing, direct mail campaigns, and account service- Designed monthly.

Dallas/Fort Worth Area

- Coordinated with up to 80 internal and external clients daily to manager their accounts- Trained new-hires and interns for their role within the company- Co-led a team of ten to efficiently execute high quality services- Translated complex terms into understandable terms for customers - Advised customer on financial decisions to help prioritize.

Seville, Spain

- Coached local students in Spain to improve and develop their English language skills- Developed different teaching techniques based on each student's personal needs

Grapevine, Texas

- Helped plan customer events to promote new technology in vehicles - Shadowed executives to learn about brand promotion and event planning - Shadowed sales associates to have a better understanding of sales process- Created booklets highlighting the Cadillac brand and the features of new and upcoming products- Participated in team building and leadership.

Morgantown, WV

- Purchased media spots with local TV and Radio stations for summer productions- Communicated with state-wide radio stations and newspapers to set up publicity - Designed and sold ad spaces, corporate sponsorships, and set up in-kind trades - Created/edited 6,000+ professional Show Bills in Microsoft Publisher for mass production- Generated and analyzed.

Morgantown, WV

- Worked to sell high-end Prom and Gala dresses- Received commission based on personal sales- Created long-term customer relationships

Morgantown, WV

- Represented WVU with new student events - Acted as a liaison between WVU and campus guests at various campus events- Helped with the execution and planning of events such as graduation and new student orientation

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Graduated as Magna Cum Laude, Texas Tech Marketing Association, Texas Tech University Pom Squad

Spanish And International Business

Activities and Societies: English Language Coach, Studied International Business (Specifically Marketing and Management), Spanish.

Business And Theatre

Activities and Societies: Gold and Blue Student Ambassador, Honors College, West Virginia University Dance Team