Beth G.

Beth G. Email and Phone Number

Sr. Communication Designer | DTC, B2B, Fintech | Visual design, brand design, graphic design, and design systems @ Freelance UI/UX Designer
Beth G.'s Location
New York City Metropolitan Area, United States, United States
Beth G.'s Contact Details
About Beth G.

My extensive background in graphic design, communication design, and brand design, allows me to create engaging designs that are user-centric, promote customer retention and loyalty, and drive sales.My attention to detail and storytelling ability ensures that every design not only aligns with an individual brand but also provides value and resonates with the customer.

Beth G.'s Current Company Details
Freelance UI/UX Designer

Freelance Ui/Ux Designer

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Sr. Communication Designer | DTC, B2B, Fintech | Visual design, brand design, graphic design, and design systems
Beth G. Work Experience Details
  • Freelance Ui/Ux Designer
    Sr. Communication Designer
    Freelance Ui/Ux Designer Aug 2023 - Present
    London, Gb
    • UX and content design for post purchase transactional communications including email, SMS, and Push Notifications.• Research and develop plans to test new email and push notification features to improve customer experience.• QA for developed emails and worked with product and engineering teams to deploy 100+ transactional email templates• Wrote content strings for use in 200+ transactional email subject lines, SMS, and push notifications for approx. 1 billion+ customers. • Presenting content recommendations relating to phrasing, tone, and grammar to the Customer Experience team, Enterprise Customer Communications team, and stakeholders, using Miro and PowerPoint• Updating design of transactional emails in Figma to be more helpful to customers, and WCAG compliant• Design documentation in Confluence and Miro
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  • Clover
    Brand Designer
    Clover Jul 2022 - Aug 2023
    Sunnyvale, Ca, Us
    • Designed CardConnect email, social, presentation, and print marketing templates with component system and type scale• Trade show booth concepts and template design• Designed presentation templates for Clover using Figma, and Google Slides• Designed Instagram templates in Figma• Management and organization of brand digital asset management library• Brand designer for Fintech• System designer
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  • Rugs Usa
    Art Director
    Rugs Usa Dec 2019 - Jul 2022
    New York, New York, Us
    • Manage and provide creative direction and guidance to junior and freelance designers• Manage creative requests, and timelines, and streamline briefing process for the marketing team using JIRA • Art Direction/Creative Direction and design for web, and motion• created custom illustration library and expended icon library in Adobe Illustrator• Created wireframes and high fidelity mockups for Rugs 101 (the previous FAQ) in Sketch• UX and UI for post purchase landing pages and email series• Brand development and overseeing implementation of brand guidelines• Animation and video editing with Adobe After Effects and Premiere Pro• Designed digital and print B2B assets for team working with Home Depot and Wayfair• Working with the product and merchandising teams on visual design for features on the DTC eCommerce site including charts for lighting category and washable rugs• implemented weekly briefing kick-off sessions• spearhead the initiative to implement a digital asset management solution to organize and consolidate photography library, design, and brand assets• Catalog production, design, and project management using Jira and Adobe InDesign
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  • Rugs Usa
    Senior Digital Designer/ Web Designer
    Rugs Usa Nov 2018 - Dec 2019
    New York, New York, Us
    • User Experience and User Interface Design• visual and interactive design for A/B testing• managed email design and visual design• Art Direction• 2D animation with After Effects• helped redesign filters & facets• designed Improvements to Navigation and IA• icon design for B2B & DTC
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  • Newell Brands
    Art Director
    Newell Brands Jul 2017 - Jul 2018
    Atlanta, Ga, Us
    • Visual design for product launches and campaigns• Design for retail (Amazon, Walmart, and Bed, Bath & Beyond)• Art direction and design for CrockPot, Contigo, Calphalon, Bionaire, Sunbeam, Holmes, and Coleman• Prototyping and web design of Coleman landing page for coolers• Design for eCommerce marketing emails• Designed a marketing email for Contigo which was 2018’s highest AOV email and 3rd highest in revenue driving • Designed top performing Black Friday email campaign for Newell Brands—Crockpot• Designed email campaign for successful launch of the Express Crock Multi-Cooker
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  • Nautica
    Ecommerce Graphic Designer
    Nautica Apr 2016 - May 2017
    New York, Us
    • Designed site updates for category pages and homepage• Designed editorial and promotional emails• Redesigned responsive DTC eCommerce website and updated information architecture • Designed and built editorial landing pages in Zmags• Created wireframes, high-fidelity designs, and prototypes for the new monogramming experience, Nautica Watches, and Nautica Rewards site
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  • Bluefly
    Designer
    Bluefly Jan 2014 - Mar 2016
    Miami Beach, Florida, Us
    • Visual design for landing pages• Designed editorial and promotional emails• Design of type lockups and branding for evergreen sale events
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  • Phase One Network, Inc.
    Graphic Designer & Web Designer
    Phase One Network, Inc. Sep 2010 - Nov 2013
    New York, New York, Us
    • Designed and illustrated CD packaging• Web design and development using HTML, CSS, and Wordpress• Designed logos and identities for artists and company subsidiaries
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Beth G. Skills

Illustrator Graphic Design Photoshop Web Design Illustration Concept Design E Commerce Indesign After Effects Html Css Adobe Creative Suite User Experience User Interface Design Typography Logo Design Design Strategy Art Direction Sketch User Centered Design Motion Graphics Wireframing Microsoft Office Jira Adobe Photoshop Adobe Illustrator Adobe After Effects Invision Communication Sketch App Visual Design Email Newsletter Design Prototyping Web Standards Adobe Creative Cloud Email Design Creative Design Brand Design Mockups

Beth G. Education Details

  • University Of The Arts
    University Of The Arts
    Bfa

Frequently Asked Questions about Beth G.

What company does Beth G. work for?

Beth G. works for Freelance Ui/ux Designer

What is Beth G.'s role at the current company?

Beth G.'s current role is Sr. Communication Designer | DTC, B2B, Fintech | Visual design, brand design, graphic design, and design systems.

What is Beth G.'s email address?

Beth G.'s email address is bh****@****ine.net

What schools did Beth G. attend?

Beth G. attended University Of The Arts.

What skills is Beth G. known for?

Beth G. has skills like Illustrator, Graphic Design, Photoshop, Web Design, Illustration, Concept Design, E Commerce, Indesign, After Effects, Html, Css, Adobe Creative Suite.

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