Beth G. Email & Phone Number

London, Gb

• UX and content design for post purchase transactional communications including email, SMS, and Push Notifications.• Research and develop plans to test new email and push notification features to improve customer experience.• QA for developed emails and worked with product and engineering teams to deploy 100+ transactional email templates• Wrote content strings for use in 200+ transactional email subject lines, SMS, and push notifications for approx. 1 billion+ customers. • Presenting content recommendations relating to phrasing, tone, and grammar to the Customer Experience team, Enterprise Customer Communications team, and stakeholders, using Miro and PowerPoint• Updating design of transactional emails in Figma to be more helpful to customers, and WCAG compliant• Design documentation in Confluence and Miro

Sunnyvale, Ca, Us

• Designed CardConnect email, social, presentation, and print marketing templates with component system and type scale• Trade show booth concepts and template design• Designed presentation templates for Clover using Figma, and Google Slides• Designed Instagram templates in Figma• Management and organization of brand digital asset management library• Brand designer for Fintech• System designer

New York, New York, Us

• Manage and provide creative direction and guidance to junior and freelance designers• Manage creative requests, and timelines, and streamline briefing process for the marketing team using JIRA • Art Direction/Creative Direction and design for web, and motion• created custom illustration library and expended icon library in Adobe Illustrator• Created wireframes and high fidelity mockups for Rugs 101 (the previous FAQ) in Sketch• UX and UI for post purchase landing pages and email series• Brand development and overseeing implementation of brand guidelines• Animation and video editing with Adobe After Effects and Premiere Pro• Designed digital and print B2B assets for team working with Home Depot and Wayfair• Working with the product and merchandising teams on visual design for features on the DTC eCommerce site including charts for lighting category and washable rugs• implemented weekly briefing kick-off sessions• spearhead the initiative to implement a digital asset management solution to organize and consolidate photography library, design, and brand assets• Catalog production, design, and project management using Jira and Adobe InDesign

New York, New York, Us

• User Experience and User Interface Design• visual and interactive design for A/B testing• managed email design and visual design• Art Direction• 2D animation with After Effects• helped redesign filters & facets• designed Improvements to Navigation and IA• icon design for B2B & DTC

Atlanta, Ga, Us

• Visual design for product launches and campaigns• Design for retail (Amazon, Walmart, and Bed, Bath & Beyond)• Art direction and design for CrockPot, Contigo, Calphalon, Bionaire, Sunbeam, Holmes, and Coleman• Prototyping and web design of Coleman landing page for coolers• Design for eCommerce marketing emails• Designed a marketing email for Contigo which was 2018’s highest AOV email and 3rd highest in revenue driving • Designed top performing Black Friday email campaign for Newell Brands—Crockpot• Designed email campaign for successful launch of the Express Crock Multi-Cooker

New York, Us

• Designed site updates for category pages and homepage• Designed editorial and promotional emails• Redesigned responsive DTC eCommerce website and updated information architecture • Designed and built editorial landing pages in Zmags• Created wireframes, high-fidelity designs, and prototypes for the new monogramming experience, Nautica Watches, and Nautica Rewards site

Miami Beach, Florida, Us

• Visual design for landing pages• Designed editorial and promotional emails• Design of type lockups and branding for evergreen sale events

New York, New York, Us

• Designed and illustrated CD packaging• Web design and development using HTML, CSS, and Wordpress• Designed logos and identities for artists and company subsidiaries