•Nationwide marketing efforts for select industries and service lines•Focused on marketing strategy, content creation and demand generation

Specific focus on content and marketing strategy.

Specific focus on marketing in Philadelphia/Greater Pennsylvania.

•Wrote and re-purposed cover letters, executive summaries and marketing content for client-centric and high-quality proposals •Led “win theme” sessions to draw out top client goals and how to differentiate and market IBM dynamically•Conducted “one voice” edits to ensure that all content was consistent and promoted the same message or “story”•Traveled on-site to work with sales teams to create proposals including graphic designers, sellers and project managers•Took on “special projects” including an agile project to streamline and manage an IBM social media community, a proactive calling project to market our services, a project regarding adopting digital means for delivering proposals, a project to showcase internal wins and various marketing documents/collateral to better communicate our services to sellers•Acted as an Enablement Lead for Proposal Content Strategy within my department of IBM

•Worked as the Children's Area Event Coordinator for Discover Presque Isle 2013 by arranging for activities, performers and the overall plan of the area•Organized and promoted volunteer opportunities for all Presque Isle Partnership events through e-Blasts and social media•Organized over 100 vendors by creating vendor maps/letters and measuring the event area to maximize vendor potential•Dealt with various questions/complaints from vendors, visitors and volunteers

•Worked in teams of three to create a campaign for Dechant's Railroad Express [mrtrain.com] using Google AdWords•Managed campaigns for both miscellaneous items (coasters, railroad DVDs & thermometers) and gifts (gift certificates, mugs & jigsaw puzzles)•Used Google AdWords to create and test ads, adjust bids, create keyword lists •Gained a general understanding of Google AdWords•Wrote Pre and Post Campaign Reports for Google

• Attended events in the Erie area with information and free giveaways• Used QR codes/scans in order to promote MaxBack

• Helped create brochures, flyers and press releases to advertise events• Helped organize and run events such as The UPMC Sunset Music Series, Best Summer Night: An Evening with Crosby, Stills & Nash and Discover Presque Isle• Participated in interviews with various radio and television outlets• Arranged and notified groups of volunteers to work at events

• Answered and directed phone calls and emails• Entered data regarding insurance policies and payments into the computer database