Bethany is the Founder & Executive Director of Paint The World (www.painttheworld.com), an organization that, since 2015, has worked in 23+ countries to shift the paradigm around the impact potential of the arts. She deeply believes that if access to tools to embrace creativity were ubiquitous, more of the world would be empowered to further social progress, and solutions to our greatest challenges would move forward like wildfire. Rooted in the belief that creative thinkers are the fabric of society, Paint the World works with cities to increase the creative capacity of its residents. The organization’s Symbols Series is an exploration of how we can strategically use the appearance of archetypal symbols in street art to better understand community needs. This year, Paint the World’s "Art in the ER" program is working with frontline medical professionals to empower creative thinking within the health system.Additionally, Bethany runs Incipe Labs (www.incipe.co), an innovation strategy & design form that has helped many Fortune 100 companies operate more creatively. Previously, she founded and built innovation labs in the academic and culinary space, including working closely with PepsiCo R&D's Culinary Innovation Lab to lead food scientists in elevating their capacity for producing their most creative ideas against company-wide sustainability goals. Bethany is also the co-founder of Half Kingdom Gin, a small batch experimental spirit brand launching in 2024 with ghost pepper gin. She is an avid traveler, has been to over 100 countries, and completed the Mongol Rally (a 14,000-mile drive from Prague, through the Stans, to Mongolia) in 2019.