Bethany Hartley Email & Phone Number

South Bend, In, Us

As the regional economic development organization serving Elkhart, Marshall and St. Joseph counties in Indiana and Berrien and Cass counties in Michigan, the South Bend - Elkhart Regional Partnership is catalyzing regional innovation, digital skills and new technology adoption, scaling startups, and ensuring inclusion to achieve shared prosperity. We strive to amplify the stories of our regional residents and align with the creation of place-based amenities to attract and retain the brightest talent that will move our region into the future of innovation and entrepreneurship-led economic development. We work with our local economic development organizations, higher education institutes, chambers of commerce, and municipalities to advance a shared vision of smart, connected, communities by 2030.Together, we can achieve greater outcomes and impact than any one person, organization, city, town or county.

South Bend, In, Us

Accelerate the organization’s performance through cohesive strategy planning and execution, knowledge management and the implementation of organizational dashboard and technology for impact and organizational effectivenessActs as an advisor to Chief Executive Officer on critical changes in the competitive landscape, global marketplace and external business environmentManage multi-sector partnerships and proactively support industry partners through economic development strategiesManage external consultant and agency relationships, including contract negotiations and fulfillment expectationsBuilt, implemented, and trained the organization’s staff on Salesforce, Microsoft Teams, and ZoomOversaw regional branding campaign rollout through digital marketing resulting in 20,000 organic viewsManage new website development, inclusive of Salesforce form integrationEnd to end event production for small to medium sized events including creating the event concepts and themes, sourcing subject matter experts, and engaging community partners to sell out every event.Responsible for convening stakeholders to develop and implement a robust strategic plan with KPIsDesign marketing campaigns and collateral, both digital and print, including Facebook Ads, and inbound marketing tactics through Salesforce landing pages, and interactive program-specific websites for applicationsAssist in growth opportunities, including access to capital, for underrepresented entrepreneurship programs

South Bend, In, Us

Manage multi-sector partnerships, especially between corporate and non-profit organizations to eliminate the racial wealth divide in the South Bend - Elkhart Indiana regionAccountable for the strategic planning and execution of the diversity and inclusion initiatives' programs and processes to ensure a regional, diverse workforce and entrepreneurship ecosystem.Lead multi-year initiative for a geographic region with a population of 440,000 Built, implemented, and trained the organization’s staff on Salesforce, Microsoft Teams, and ZoomWithin the first year, leveraged design thinking to identify, test, and implement a new program specific for women and minority-owned businesses, HustleSBE; secured 100% of funding and an applicant pool of 26 companiesServe as the public representative for the Diversity and Inclusion initiative - delivered 15-20 live presentations to audiences ranging from 15 to 300End to end event production for small to medium sized events including creating the event concepts and themes, sourcing subject matter experts, and engaging community partners to sell out every event.Responsible for convening stakeholders to develop and implement a robust strategic plan with KPIsDesigned marketing campaigns and collateral, both digital and print, including Facebook Ads, and inbound marketing tactics through Salesforce landing pages, and interactive program-specific websites for applicationsAssisted in growth opportunities, including access to capital, for underrepresented entrepreneurship programs

Through consistent and proven methods, I deliver on-time and effective solutions for small business owners and acquire customers through positive word-of-mouth, creating a sustainable business model.

Mishawaka, In, Us

As a facilitator, I have the opportunity to explore entrepreneurship with college and high school students through practical and real world experiences.

Mishawaka, In, Us

Delivered program and stakeholder management, communications and business planning for entrepreneurship education organizationLaunched a collegiate entrepreneurship program that developed and retained talent through daily class sessions, creating mentoring partnerships, and developing real world skillsManaged 40 students and two internsSpearheaded and executed on multi-channel marketing and communications plan, on a lean budgetRecruited an applicant pool with year over year increases of 20%Facilitated in-person classes five days a week during the academic year

South Bend, Indiana, Us

- Led the marketing and fundraising team of four staff and 30-40 volunteers- Created and implemented the fundraising strategy for $600,000 annual fundraiser- Managed and developed expense and revenue budgets for all annual giving initiativesInitiated and facilitated board and committee development and training, increasing organizational loyalty(Also Boys & Girls Clubs of St. Joseph County)

Chicago, Il, Us

• Oversee all marketing plans, strategies and tactics for the organization and programs throughout a nine-state region• Member of the organization’s leadership team - charged with center-wide decision-making• Manage outside PR firm to ensure organization’s consistent and relevant presence in local, as well as regional publications, including online, print, television and radio• Serve as project manager on Center’s website and two event microsite projects including development and continued maintenance• Direct the content, graphics and strategic goals of the Center’s website• Analyze the traffic to the center’s website and social media channels to target new markets and provide relevant content to audiences• Create, design and implement re-branding initiatives for the Center and various programs • Implement new and interactive reporting channels to secure funders at all levels • Plan and execute special events for clients and funders, including two large conference events, generating $1.5m in sponsorships and 500+ guests each• Manage online communications via email, website, AdWords and social media platforms Doubled prospective client database in less than one year; increased Facebook followers by 211%; launched Google+ Page• Implement and execute in-person and webinar client trainings focused on eMarketing• Project manager on organization’s first online/on-demand eLearning portal and course curriculum; includes LMS and course development vendor selection• Manage vendor relations with various printers and designers, as well as seek out competitive suppliers to generate the most cost-efficient solutions

Executive Mba

Bachelors, Business Administration; Marketing

Certificate, Entrepreneurship/Entrepreneurial Studies

Education record