Bethany Coleman Email & Phone Number

Wellington, Fl, Us

Lake Mary, Florida, Us

Neuhausen, Schaffhausen, Ch

Managed event strategy and design for North America and Latin America regional marketing. Led strategy and planning of live events and tradeshows: objectives, demographics, budgeting, sourcing, contract negotiation, audio-visual, speaker management, food and beverage, room nights, on-site management. Track and report ROI of events for sales lead generation. Supervise and mentor marketing coordinator.• Initiated the company’s pivot from live events to virtual events early in the COVID-19 pandemic.• Project manager on cross-functional team building a digital sales enablement tool known as the Sensormatic Experience.• Designer of new tradeshow booth to best showcase Sensormatic technologies.• Winner of the JCI Excellence Award.• Received the Digital Innovation Award.• Winner Marketing All-Stars Award.

Miami, Fl, Us

Spearhead global tradeshow and event strategy, creating corporate standards, and promoting best practices for meetings and events. Leader of events team.• Work directly with CEO, CMO, and senior executives to execute on event strategy and branding initiatives.• Developed and implemented first-ever global meeting and events policy.• Streamlined venue search and contracting practices producing measurable savings of up to 20% per contract.• Introduced processes for event approvals and for measuring Return on Objective (ROO).• Managed all major trade shows, corporate events, and meetings globally.• Instrumental in vetting and recruiting global service providers for exhibitions and corporate promotions.

Fort Lauderdale, Fl, Us

Major focus on project management for annual incentive programs and Worldwide Sales and Channel conferences.• Worked across highly matrixed, global organization to research, edit and produce opening keynote video seen by 4000+ attendees at Citrix Annual Global Sales Kickoff (Citrix Summit).• Redesigned Citrix Clubs website and registration process to enhance user registration and event experience.

Cork, Ie

Project Manager for high-profile events such as: internal and customer-facing conferences, trade shows, incentive trips, and special events.• Winner of President’s Club “Center of Excellence” – annual award for outstanding achievements.• Managed branding campaign resulting in 30% increase in brand awareness.• Negotiated high-visibility promotional partnership with industry leading association at 30% discount.• Introduced and implemented CVENT registration system for marketing and events.• Aggressively negotiated venue contracts to produce additional savings of up to 30%.• Developed and implemented cloud-based tradeshow lead retrieval system realizing 40% savings.

London, Gb

Achievements• Increased exhibitors by 15% and visitors by 20%, by reinventing advertising and rebranding• Produced 20% in operational profit and generated annual revenue in excess of $2M while enhancing show reputation• Launched new brand awareness effort through loyalty rewards program and seminars hosted by industry experts and television personalities• Built effective exhibitor relationships resulting in an 80% retention rate

Boca Raton, Fl, Us

• Sourcing and contract negotiation with venues and suppliers• Created planning processes • Event marketing• Planning and logistics

London, Gb

Achievements• Developed rules and regulations for events and wrote procedure manuals for staff and exhibitors to ensure continuity, increase productivity and reduce expenses for each event by 20%• Managed contracts for key sponsors to ensure value and deliverables• Successfully oversaw logistics for the world’s largest home show

Pontefract, Gb

• Managed logistics for up to 17 conferences per year• Contract negotiations with venues and 3rd party vendors• Travel arrangements and planning for speakers

Washington, Dc, Us

• Managed membership program• Recruited new members• Created membership collateral• Conference logistics for both internal and external events