Responsible for content development and strategic partnerships with a focus on expanding reach.• Oversee video team in creating content that drives brand awareness and converts memberships• Engage with and book notable names to create content around tentpole franchises that drive buzz• Produce “The Life You Want” video franchise

Partner with executives on brand voice identification, content strategy development, SEOoptimization, best practices training, workflow streamlining and more.• Content strategy for Reebok.com• B2B and B2C newsletter content strategy for Allergan• Multi-platform content strategy for Ayesha Curry’s Sweet July• SEO content strategy for Hers and Hims

Work with high-profile magazines, podcasts, digital brands and broadcast to identify talent needs, facilitate celebrity negotiations and bookings and cultivate celebrity and influencer relations to enhance awareness and reach. Brands worked with include CNN, NBC, Hearst, DotDash and more.

Booked and executed celebrity features and videos, coordinating promotional efforts tomaximize buzz. Talent included Khloe Kardashian, Drew Barrymore, Kate Hudson, GabrielleUnion, Tracee Ellis Ross, Naomie Harris, Mandy Moore and more.

Developed comprehensive multi-platform content strategy to grow brand reach and impact.• Oversaw and orchestrated cross-functional efforts of a 40-person team in daily operations• Managed a $6M budget and worked with brand leaders within the company to createefficiencies and come up with resource-sharing strategies• Managed social media strategy, increasing Facebook followers by 60%, Instagram followers by45% and Pinterest followers by 23% in 12 months

Expanded brand’s audience and buzz through digital collaborations and partnerships.• Responsible for content development for partnerships with YouTube, Snapchat and more• Partnered with the Obama White House on multiple cross-platform campaigns• Engineered financially successful content partnership with Neutrogena,

Oversaw all lifestyle content—including celebrity/entertainment, food, beauty, wellness and fashion.• Engaged with talent for covers and inside features—including Taylor Swift, Adele, Demi Lovato,Pink, Russell Brand, Blake Shelton, Alex Rodriguez and Kate Hudson• Wrote and edited for both print and digital• Pioneered innovative campaign around reproductive health in partnership with 9 internationalpartners• Worked on Cosmo Radio on SiriusXM, which entailed coming up with originalprogramming and appearing on-air• Wrote 4 books for the brand